Persuasion Project
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ASDLABS_Brandversations_5.jpg (420x297 pixels)

ASDLABS_Brandversations_5.jpg (420x297 pixels) | Persuasion Project | Scoop.it
David Arth's insight:

This ad shows us the begging the question fallacy. By asking the question "Where do you want to go today?" and then saying "Think different," this advertiser is concluding or directing our thoughts towards Microsoft over Apple.

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Nicotinell-Smoking-causes-premature-ageing1.jpg (750x1086 pixels)

Nicotinell-Smoking-causes-premature-ageing1.jpg (750x1086 pixels) | Persuasion Project | Scoop.it
David Arth's insight:

This is an example of the Either-or Argument fallacy. The ad is basically saying "Stop smoking, or look like this when you are 42." This is a bit extreme! You aren't going to look like an 80 year old woman when you are 42! You may just look a bit older than you actually are. 

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Best Buy Gift Card TV Commercial, 'Phone Carriers' Featuring Amy Poehler

Best Buy Gift Card TV Commercial, 'Phone Carriers' Featuring Amy Poehler | Persuasion Project | Scoop.it
Amy Poehler has quite a few questions for a Best Buy associate. She wants to know if Best Buy has all the popular smartphones for AT&T, T-Mobile, Sprint and Verizon. The answer is yes to all of the above.
David Arth's insight:

Best Buy provides a great ad displaying the ethos appeal. We want to go to their store now because that's where Amy Poehler goes, and she is a very credible person in our society today. 

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Bounty Commercial

David Arth's insight:

This commercial shows a couple great examples of rhetorical strategies.

 

Comparison-contrast is used to show how much better Bounty paper towels are over the "Bargain brand."

 

The cause and effect strategy is used to show the benefit of using thier towel which is that it will effectively wipe up the spill, leaving no drops behind unlike the other brand. This task can also be done using less of the roll because the material is more absorbent. 

 

 

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AXE Apollo - Lifeguard TV Commercial

Nothing beats an astronaut. Ever. Pick up your can of AXE Apollo in stores now! And visit http://www.axeapollo.com for your chance to go to space. Yes, real ...
David Arth's insight:

This is a great example of the hasty generalization fallacy. Are we to assume that nothing beats an astronaut? We have insufficient evidence to believe this would be the outcome. 

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Fallacious Ad?

Does this commercial contain any fallacies of language or fallacies of relevance?
David Arth's insight:

This represents the slippery slope fallacy in that one small event (dropped screw in factory) leads to a series of events and ends in some significant fashion. 

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Shaman WoW!!!

Most annoying commercial ever. But this one might be even worse: http://www.youtube.com/watch?v=DkAZo8Z4gWE
David Arth's insight:

This Sham Wow commercial shows us the process strategy by demonstrating different ways the product can be used. Weather it be for the car, carpet or counters, Sham Wow does it all!

 

It also uses the illustration strategy, showing that it can impact our lives by saving us money on paper towels each month and saving us from stained carpets! It makes everyday life easier!

 

The logos appeal is used here by telling us that it is only logical to get the Sham Wow. We are going to spend $20 on paper towels each month, so it would be silly not to get the Sham Wow. 

 

 

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