Persuasion
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Mere Exposure Effect - Sociology Project Recycling Ad

Group Project - Recycling Ad based off the mere exposure effect principle.
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The Mere Exposure Effect Recycling Vodcast

Convincing people to recycle using the mere-exposure effect to elicit attitude change and create conformity toward a positive action.
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How I Met Your Mother: Mere Exposure and the “Mermaid Theory ...

How I Met Your Mother: Mere Exposure and the “Mermaid Theory ... | Persuasion | Scoop.it
Scientists call this the “mere exposure” effect.3 The more time spent near someone, the more people feel that they “know” that person, and feel comfortable being around him/her. This feeling of familiarity contributes to ...
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Elaboration Likelihood Model of Persuasion | Real life example

Video demonstrating the elaboration likelihood model (ELM theory) of persuasion. The elaboration likelihood model says that most things in life that we encou...
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