Personas 2.0: #SocialMedia #Strategist
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The interpreter | Bloguismo

The interpreter | Bloguismo | Personas 2.0: #SocialMedia #Strategist | Scoop.it
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"Porque las historias nacen en el cerebro, no importa como sean de emocionales, sensuales o sensoriales, todo lo que nos ocurre y se nos ocurre proviene del cerebro..."

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Social Media Mobsters

Social Media Mobsters | Personas 2.0: #SocialMedia #Strategist | Scoop.it
La geolocalización social con Google Glass vía blog gerson beltran. Al verlo tengo la sensación que es demasiada información. Satura nuestra mente. Es como estar dentro de un anuncio de TV de forma continuada...
Nacho Vega's insight:

La geolocalización social con Google Glass vía blog gerson beltran. Al verlo tengo la sensación que es demasiada información. Satura nuestra mente. Es como estar dentro de un anuncio de TV de forma continuada...

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How To Create Valuable Web Resources by Curating Other People's Content: Seven Real-World Examples

How To Create Valuable Web Resources by Curating Other People's Content: Seven Real-World Examples | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering.

Via Robin Good, Marty Koenig
Nacho Vega's insight:

Interesting post

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Robin Good's curator insight, February 12, 2013 9:32 AM


Heidi Cohen provides an excellent, illustrated and well referenced list of seven real-world examples of how one can create valuable resources by curating other people's content already available on the web.


As Heidi herself wisely suggest: "If your time is limited, use researchers to do the legwork involved in collecting and vetting articles and references." and then add extra value by adding your opinion, commentary, introduction or advice.


From "Round-up posts" to "Best of" lists she does a good job of summarizing, illustrating and providing good references for the key basic types of content curation approaches that have proven to produce valuable results.



Useful. Well illustrated. Resourceful. 8/10


Full guide: http://heidicohen.com/7-ways-to-curate-content-without-working-too-hard/




Debbie Ellard's curator insight, February 16, 2013 5:07 PM

How to use valuable content with a fresh perspective while giving credit to all.

Regis Pelletier's curator insight, February 26, 2013 8:50 PM

Wow just discoved this today

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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
Nacho Vega's insight:

"Innovate don't imitate".

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Why Facebook Posts Are More Memorable Than Other Online Writing - PSFK

Why Facebook Posts Are More Memorable Than Other Online Writing - PSFK | Personas 2.0: #SocialMedia #Strategist | Scoop.it
A study conducted by Warwick University sheds light on how human memories prefer short, natural snippets over polished content.
Nacho Vega's insight:

"A study conducted by Warwick University sheds light on how human memories prefer short, natural snippets over polished content."

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How to Take Your Pinterest Engagement And Results To The Next Level | Jeffbullas's Blog

How to Take Your Pinterest Engagement And Results To The Next Level | Jeffbullas's Blog | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Not quite happy with the results you are getting from the engagement you are putting into Pinterest? This can certainly happen.
Nacho Vega's insight:

Interesting Pinterest´s techniques. Keep up the work.

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Community manager, la profesión de los “tipos duros” : Marketing Directo

Community manager, la profesión de los “tipos duros” : Marketing Directo | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Nacho Vega's insight:

Algo más clara está la diferencia entre community managers y social media managers. Mientras que el primero se encarga de interactuar directamente con los usuarios de las redes sociales, el segundo es responsable de las estrategias de las marcas en estas plataformas.

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Entrepreneurial Insights

Words of wisdom from America's leading entrepreneurs.
Nacho Vega's insight:

 

Entrepreneurial Insights from Lemon.ly

Si estás empezando a emprender o ya estás emprendiendo un negocio en Internet espero que este post te haya sido útil. Descubre nuestra selección de cursos, talleres y masterclass que te ayudarán a iniciar, lanzar y desarrollar una startup.

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Combining Social Media and SEO

Combining Social Media and SEO | Personas 2.0: #SocialMedia #Strategist | Scoop.it

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

 

 Read more: http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/


Via Antonino Militello
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E-Strands Ltd's curator insight, February 11, 2013 7:32 AM

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

2DiFore Marketing Solutions's curator insight, February 11, 2013 8:21 AM

Making sure that your brand is connected to all of your marketing intiatives is extremely important!

Philippe Trebaul's curator insight, February 20, 2013 7:49 AM
La combinaison des médias sociaux et SEO

"Si vous êtes un acheteur en ligne, vous pouvez déjà être pleinement conscient de l'importance des médias SEO et sociaux puissants stratégies de marketing en ligne. Mais avec tous les discours se passe à propos de Social SEO, savez-vous comment faire SEO et médias sociaux de travailler ensemble de manière efficace?

 

 Lire la suite:  http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/"


Combining Social Media and SEO via @amisant http://sco.lt/...


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How To SEO Optimise Your Social Media Profiles

How To SEO Optimise Your Social Media Profiles | Personas 2.0: #SocialMedia #Strategist | Scoop.it
We always hear talk about optimising your website and blog for SEO purposes, but what some people tend to miss is that you can optimise your social media profiles for the same purposes.
Nacho Vega's insight:

Social media profiles and pages can be optimised as well.

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4 Ways to Use Pinterest to Rank High in Search Engines

4 Ways to Use Pinterest to Rank High in Search Engines | Personas 2.0: #SocialMedia #Strategist | Scoop.it

It’s no secret that companies are using the social media network Pinterest for marketing purposes and doing so successfully.

 

So how do you use Pinterest to get your website or blog ranking high in search engines.

 

Find Out More: http://www.jeffbullas.com/2013/01/31/4-ways-to-use-pinterest-to-rank-high-in-search-engines/


Via Antonino Militello
Nacho Vega's insight:

Cool information about Pinterest´s MKT

 

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Gareth Harris's curator insight, February 8, 2013 11:40 AM

Do you use Pinterest?

Cathryn Brimhall's curator insight, February 8, 2013 3:36 PM

Pinterest, it depends... the consumer side turns me off, the business to biz side doesn't seem to take off, but personally I like it :-)

Richard Stadler's comment, February 14, 2013 12:21 PM
@gareth Yes I do. I'm exploring different media platforms to find out their marketing value.
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Foursquare ayuda a los comercios a mejorar su presencia en Twitter

Foursquare ayuda a los comercios a mejorar su presencia en Twitter | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Foursquare ha añadido una mejora para que los comercios usen su perfil de Twitter y así los check-ins de los visitantes incluyan una mención a éste
Nacho Vega's insight:

Mejorar la presencia de los comercios en Twitter?

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El proceso completo del email marketing [Infografía]

El proceso completo del email marketing [Infografía] | Personas 2.0: #SocialMedia #Strategist | Scoop.it
¿Qué pasos hay que seguir para garantizar el éxito de una campaña de email marketing? ¿Cuál es la mejor hora para enviar una newsletter? Según la sigu
Nacho Vega's insight:

Los cinco pasos clave.

 

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¿A qué le llamas tú Social CRM? | Territorio creativo

¿A qué le llamas tú Social CRM? | Territorio creativo | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Nacho Vega's insight:
"Bajo esta denominación cabe todo: plataformas para postear de manera centralizada en redes sociales, software de monitorización, community managers hartos de ser los chicos del Facebook, infernales integraciones de bases de datos para combinar conocimiento interno y externo de los clientes, etc."
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7 Easy Ways to Curate Content (& Drive Traffic) | Heidi Cohen

7 Easy Ways to Curate Content (& Drive Traffic) | Heidi Cohen | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering.
Nacho Vega's insight:

This is one clever article!

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Brandchats inicia su expansión Social Media Monitoring en EE.UU

Brandchats inicia su expansión Social Media Monitoring en EE.UU | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Nota de prensa, A finales del año 2009, Brandchats nació como una completa solución de Social Media Monitoring y Analytics con la que se puede analizar de forma íntegra la presencia de las marcas en las redes sociales.
Nacho Vega's insight:

"Brandchats nació como una completa solución de Social Media Monitoring y Analytics con la que se puede analizar de forma íntegra la presencia de las marcas en las redes sociales."

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El 78% de los internautas tiene en cuenta las opiniones de otros usuarios en sus decisiones de compra : Marketing Directo

El 78% de los internautas tiene en cuenta las opiniones de otros usuarios en sus decisiones de compra : Marketing Directo | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Nacho Vega's insight:

"Según ROI Research, la mitad de los usuarios de redes sociales responden a los intentos de los minoristas por obtener respuesta de sus clientes. Sin embargo, son más propensos a comentar en una red social (44%) que a publicar una crítica en una página web."

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Have Humans Been Reduced To Mere Data Factories? - PSFK

Have Humans Been Reduced To Mere Data Factories? - PSFK | Personas 2.0: #SocialMedia #Strategist | Scoop.it
French report classifies users of sites like Facebook and Google as unpaid laborers.
Nacho Vega's insight:

Have Humans Been Reduced To Mere Data Factories?
"It’s not just companies and governments that are beginning to view the individual as a data factory: we are beginning to think about ourselves in these terms"

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The Google Social Signals Map You Didn't Know Existed

The Google Social Signals Map You Didn't Know Existed | Personas 2.0: #SocialMedia #Strategist | Scoop.it

Social signals are the future of SEO as well as essential for the here and now. A little known and well-hidden social signals map released by Google in 2009 can help you build the most effective and efficient social SEO plan.

 

Read more here: http://socialmediatoday.com/danaraam/1233876/google-social-signals-map-you-didn-t-know-existed


Via Antonino Militello
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Neil Ferree's curator insight, February 11, 2013 4:47 PM

Some Google Ripples are more impactful than others. Either way, you want your http://bit.ly/RichSnippet connected to all of the above.

Pierrick Fischer's curator insight, February 12, 2013 3:58 AM

A mental map for conceptualizing the weigth of Social Media in your SEO Strategy!

 

Also look up for one word: Pubsubhubbub!

REwebCentral's curator insight, February 12, 2013 8:05 PM

Anybody who's googling their own name on a regular basis won't be surprised to see this map. You are googling your name, right?

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How to test your landing pages – infographic

How to test your landing pages – infographic | Personas 2.0: #SocialMedia #Strategist | Scoop.it

Possibly the longest infographic in history. This infographic illustrates the framework for A/B testing. Thanks to Invesp for putting this together!

Nacho Vega's insight:

Siempre es posible mejorar. Un método interesante.

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AERCO-PSM comparte su libro “Gestión de Comunidades Virtuales” | AERCO - PSM

AERCO-PSM comparte su libro “Gestión de Comunidades Virtuales” | AERCO - PSM | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Nacho Vega's insight:

Sin coste económico pusieron en 2.012 este libro. El resultado del trabajo del equipo de formación de AERCO.

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The Facts and Figures on YouTube in 2013 - Infographic

The Facts and Figures on YouTube in 2013 - Infographic | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month. And that is just YouTube! Every second there are 46,296 YouTube videos being viewed all around the world.
Nacho Vega's insight:

The Facts and Figures on YouTube in 2013 Infographic The History of YouTube vía Jeff Bullas Blog

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10 Tools for Creating Infographics and Visualizations

10 Tools for Creating Infographics and Visualizations | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients.
Nacho Vega's insight:

10 Tools for Creating Infographics and Visualizations

A list of tools you can use to create visualizations, or simply use to communicate visually with your teammates.

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Social Media Mobsters

Social Media Mobsters | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Nuuuki #Eurekas! Primera plataforma para financiar proyectos emprendedores "La posibilidad de crear empresas y puestos de trabajo directamente desde la red.
Nacho Vega's insight:

"La posibilidad de crear empresas y puestos de trabajo directamente desde la red. Tú aportas tu idea de negocio y nosotros te facilitamos su puesta en marcha." Desde el miércoles 6 de febrero y hasta el próximo 20 de marzo. Quieres empezar tu aventura empresarial?

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Pinterest te permite verificar tu web y mostrarla en tu perfil

Pinterest te permite verificar tu web y mostrarla en tu perfil | Personas 2.0: #SocialMedia #Strategist | Scoop.it
Pinterest acaba de lanzar una nueva funcionalidad que seguro que hará las delicias de aquellos que gestionen su propia página web o tengan su blog. Ahora
Nacho Vega's insight:

Pinterest ya es la cuarta web más generadora de tráfico. Debes tenerlo en cuenta.

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