Are You Measuring Your Actual SEO Return on Investment? | Personas 2.0: #SocialMedia #Strategist |
Coming from an SEO background, I have to say that SEO is a world full of myths, hijinks, frustration and occasional glory. The right SEO recipe can turn a $50 start-up investment into a money making machine, and the wrong SEO recipe can strike major blows to a multimillion dollar a year business .

It’s a world where small businesses are under intense scrutiny by Google and where big brands can get away with murder. Even though it’s one of the toughest marketing activities to successfully wrangle (and one of the most difficult to measure), many companies are increasing their SEO budgets year after year.