Personalized Marketing
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Walmart Uses Rivals' Discounts to Fuel New Loyalty Program

Walmart Uses Rivals' Discounts to Fuel New Loyalty Program | Personalized Marketing | Scoop.it
Walmart is using rivals' discounts to fuel its own loyalty program, Savings Catcher, and get individual shopper data into its database.
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No data, no personalization

No data, no personalization | Personalized Marketing | Scoop.it
Combining personal context with the sensor-driven device information could help a phone anticipate your requirements, surface interesting stuff, and maybe even filter the signal from the noise in y...
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Retailer watches as client changes | NWAonline

Retailer watches as client changes | NWAonline | Personalized Marketing | Scoop.it
Wal-Mart Stores Inc. knows more about customers' shopping habits than anyone likely imagined.
Editors@Fresh's insight:

Specially trained marketers examine information on roughly 1 million Wal-Mart customers' in-store and online shopping experiences a month, said Cindy Davis, executive vice president of global consumer insights and analytics for Wal-Mart. She was speaking Wednesday to a group of reporters about Wal-Mart's changing customer base and how the world's largest retailer is adapting to meet these younger customers' needs.


Wal-Mart gathers customer information in modern ways, such as online chat groups that can be monitored from the company's corporate headquarters in Bentonville and through syndicated market data that can tell the retailer what shoppers are buying from its competitors.


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