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59 Digital Media Resources You May Have Missed

59 Digital Media Resources You May Have Missed | Personal News | Scoop.it
Catch up on the latest digital media resources with our weekly features roundup.
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Rescooped by Vijay Chauhan from Prestige Brands & Digital
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L'Oréal Professionnel is launching an IONA Colour Capture Campaign to celebrate the brand’s INOA colour care line

L'Oréal Professionnel is launching an IONA Colour Capture Campaign to celebrate the brand’s INOA colour care line | Personal News | Scoop.it
From 3 September to 31 October, L'Oréal Professionnel is launching an IONA Colour Capture Campaign to celebrate the brand’s INOA colour care line.

At the heart of the campaign is a mobile app, which consumers use “capture virtual bubbles” on their mobile phones when walking past a L'Oréal Professionnel INOA hair salon. These bubbles will then enable customers to win prizes including INOA colour services and sample product packs, which can be redeemed via the salon at which the bubbles were captured.


Via David ChongWa
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