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Philosophia Media
Film Production - Digital Signage - Live Streaming - Augmented Reality http://www.pmedia.co.uk/
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5 Social Media Predictions for 2014

5 Social Media Predictions for 2014 | Philosophia Media | Scoop.it
When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
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5 Gmail Tips Everyone Should Know

5 Gmail Tips Everyone Should Know | Philosophia Media | Scoop.it
Last week the Internet was buzzing with news of Gmail's incredibly useful "undo send" feature. Sorry to break it to you, but that "new" feature has been around since at least 2010.
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5 Great Traits Effective Entrepreneurs Share

5 Great Traits Effective Entrepreneurs Share | Philosophia Media | Scoop.it
New Year's resolutions season is upon us and what better way to start 2014 than by understanding what truly drives success.
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When to Hire a Bookkeeper or Accountant

When to Hire a Bookkeeper or Accountant | Philosophia Media | Scoop.it
When QuickBooks takes you only so far, it's time to bring in a financial pro.
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Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz

Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz | Philosophia Media | Scoop.it
Business owners eager to break out of the Small Business Saturday box are banding together in an attempt to conjure up some Black Friday magic.
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Entrepreneur's Top 10 Insights From Richard Branson in 2013

Entrepreneur's Top 10 Insights From Richard Branson in 2013 | Philosophia Media | Scoop.it
A look at the most popular words of wisdom from the unflappable entrepreneur.
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5 Simple Ways to Get Your Customers to Listen to You

5 Simple Ways to Get Your Customers to Listen to You | Philosophia Media | Scoop.it
Cut though the noise with these techniques to create communications that educate and attract customers.
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How To Spot The Best and Worst Content Marketing Strategies

How To Spot The Best and Worst Content Marketing Strategies | Philosophia Media | Scoop.it

While these inputs represent vital building blocks for connecting ideas, communities and people, successful content marketing strategies start with 2 core questions:

1. Who are we talking to…and why should they care?

2. What are we saying…and why should they share?

 

Content is the oxygen of your social media ecosystem. Strategy is the process of converting it into results by regulating what you do, why you do it and how. A content marketing strategy dependent on a specific channel, format or source will soon be on life-support as technology changes and interest wanes.

 

There is a better way.At Intuit we’ve had the opportunity to test, learn and iterate on several campaigns targeting global business professionals and small business owners. The content marketing strategy we’ve adopted focuses on maximizing the 2 core questions and scaffolding our content plans around consumer-driven motivations.The best and worst of content marketing strategies come to life in 4 types...


Via Jeff Domansky
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Patricia Raimundo's comment, September 5, 2013 10:05 AM
excelente post, PENSAR antes de crear la estrategia de mkt de contenidos.
Jeff Domansky's curator insight, September 5, 2013 1:58 PM

This is a very interesting way to look at the best and the worst of content marketing strategies.

Helen Wilde's curator insight, September 19, 2013 8:56 PM

being clear- who are we and who are you?

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Effective Mobile Marketing Strategies For Your Business

Effective Mobile Marketing Strategies For Your Business | Philosophia Media | Scoop.it

Making use of effective mobile marketing strategies can perform wonders for your business by getting your brand, service or products in front of a massive audience of potential buyers. If you have yet to develop a marketing plan for your business that involves mobile marketing, you are in danger of being left behind as your competitors draw in more and more customers from right under your nose. Here are my top 3 mobile marketing strategies that will deliver results fast:


Mobile Optimization For Your Website
With an ever increasing quantity of people using mobile devices to browse the web, your very first step towards having an effective presence on the web is to ensure that your website is mobile optimized. Use an online emulator to test how your website works on a variety of mobile devices and if there are any issues simply spin off a light version of your site and go grab the mobile version of your domain for it, if it is still available.


Making Use Of Bulk SMS
Right now, the least expensive method of mass advertising is bulk SMS text messaging. As well as being cheap and easy to put together an SMS marketing campaign for your business has the power to bring in almost instant results. Run a good campaign and you can look forward to one of the most significant return on investments you have ever witnessed.


Making QR Codes Work For you
Highly versatile and perhaps one of the most flexible marketing tools available, QR codes can be created for a very low cost online and then put to use in a variety of different marketing campaigns. QR codes can be added to your business cards or any other advertising literature you have. You can have them added to ads you run in magazines, get them printed on lots of different products. They spur interaction with consumers and are one of the most effective ways of increasing the count of new prospects for your business.
The above mobile marketing strategies have the potential to bring in new and limitless profits for your business, but don’t stop there. Keep searching for new and innovative ways to make use of mobile marketing to keep a step ahead of your competitors.

 

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Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content Curation: 6 Strategies to Add Value With Your Own Commentary | Philosophia Media | Scoop.it

Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to build your authority.

 

When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.

 

For example, content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. This is particularly relevant when you are excerpting curated content, rather than syndicating it outright. In fact, when excerpting a piece of content, my recommendation is that the perspective you add must be at least half as long (in terms of word count) as the original content itself, and should include brand-appropriate keywords in order to optimally position you as an expert on the subject.In addition to excerpting, there are many other methods for using annotation in your content curation efforts. To illustrate some best practices for working with these options, let’s take a few recent articles from BloombergBusinessweek and Social Media Examiner and see how they might be successfully curated using six different approaches....


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Jeff Domansky's curator insight, October 9, 2013 2:09 AM

Very solid curation advice, in particular, the importance of adding your own voice to build authority.

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5 Successful B2B Marketing Strategies - ReveNews

5 Successful B2B Marketing Strategies - ReveNews | Philosophia Media | Scoop.it
5 Successful B2B Marketing Strategies
ReveNews
B2B marketing requires a lot of time and money to be successful.

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Four brands to inspire your content marketing strategy

Four brands to inspire your content marketing strategy | Philosophia Media | Scoop.it

Content marketing is about telling a story that resonates with your audience and finding a relevant channel to deliver it.

It’s the loyal followers that then spread the brand message, these days, commonly, but not exclusively, via social media. Well that’s the theory. Getting it right can be hard.

Sometimes we all have to go back to the drawing board to gather ideas and inspiration. For a recent content marketing workshop we hosted, I did just that. I wanted to showcase the brands that are doing content marketing brilliantly.

OK, I admit, some of the companies I used as examples have massive budgets, but they still have their unique challenges.

What all the brands have in common is the creative flair, the ability to change direction, adapting to new environments and communicating with the people that are most important to them – their customers – in a variety of ways.


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8 Tips For Planning Your 2014 Marketing Strategy

8 Tips For Planning Your 2014 Marketing Strategy | Philosophia Media | Scoop.it
As we see out 2013 your attention is now probably shifting towards how you are going to market your business next year.
The article below gives you 8 tips to help you plan your marketing strategy for 2014.

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Social Media Marketing News & Topics

Social Media Marketing News & Topics | Philosophia Media | Scoop.it
The latest news, videos, and discussion topics on Social Media Marketing
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7 Ways to Market on Facebook Organically - Jeffbullas's Blog

7 Ways to Market on Facebook Organically - Jeffbullas's Blog | Philosophia Media | Scoop.it
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Forget Setting Goals. Focus on This Instead.

Forget Setting Goals. Focus on This Instead. | Philosophia Media | Scoop.it
When it comes to getting things done and making progress in the areas that are important to you, there is a much better way to do things.
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Accounting Apps for Your Number-Crunching Needs

Accounting Apps for Your Number-Crunching Needs | Philosophia Media | Scoop.it
Accounting is a painstaking, resource-intensive process for businesses of any size. Luckily, the choices for low-cost and flexible accounting software are...
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Why Too Many Startups Run Out of Money Too Fast

Why Too Many Startups Run Out of Money Too Fast | Philosophia Media | Scoop.it
Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.
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Why Self-Discipline Will Make You Unstoppable

Why Self-Discipline Will Make You Unstoppable | Philosophia Media | Scoop.it
A one time management expert explains how commitment and discipline are directly related to successful achievement.
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Let Beyonce Be Your Guide and Other Must-Read Business Tips

Let Beyonce Be Your Guide and Other Must-Read Business Tips | Philosophia Media | Scoop.it
A look at the importance of personally connecting with customers, why perfection is better than originality and more advice for business owners.
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[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep

[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep | Philosophia Media | Scoop.it
In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days”...

Via John van den Brink, Jeff Domansky
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Jeff Domansky's curator insight, October 13, 2013 4:42 PM

Very actionable tips for better social marketing results.

Adelyn Picciani's curator insight, October 14, 2013 10:27 AM

Good graphic with some common sense approaches.

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5 Online Marketing Strategies for a Tight Budget

5 Online Marketing Strategies for a Tight Budget | Philosophia Media | Scoop.it
Ways you can spread the word about your business online without breaking your marketing budget.
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Get Social or Get Left in the Dust - Belle Strategies

Get Social or Get Left in the Dust - Belle Strategies | Philosophia Media | Scoop.it
Social Media is a marketing opportunity no business can afford not to utilize! Belle strategies covers why a social media strategy is a must!

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Best Marketing Automation Software in 2013 | G2 Crowd | #TheMarketingAutomationAlert

Best Marketing Automation Software in 2013 | G2 Crowd | #TheMarketingAutomationAlert | Philosophia Media | Scoop.it
Compare 45 of the best Marketing Automation Software solutions based on 680 reviews from real users. Ratings on: HubSpot, Marketo, Eloqua & more.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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CYDigital's curator insight, December 22, 2013 7:07 PM

Doesn't include everyone, but it does include the major players. Click through for the details behind the ratings, which BTW are user ratings.

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Step-by-Step Content Marketing Plan Template

Step-by-Step Content Marketing Plan Template | Philosophia Media | Scoop.it
3 Phases of Acquiring Customers for Your Startup
If you want to acquire as much customers as you want for your startup, it is best that you learn the 3 phases or guide on how to acquire customers for your startup that you should go through.

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