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Rescooped by Jennifer Graham from Retail and Technology
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Rethinking retail: why brands are embracing the rise of the concept store

Rethinking retail: why brands are embracing the rise of the concept store | Augmented Reality | Scoop.it

Via AKQA
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AKQA's curator insight, July 20, 2014 12:50 PM

Why this matters:


  • While the rise of e-commerce has been troubling to brick-and-mortar retailers, innovative brands are re-imagining the retail stores, creating spaces where the best of the virtual and physical worlds collide.
  • The NY-based retailer Story is built on the concept of treating retail as media, curating its merchandise each month, like a magazine would with content, and getting a brand to sponsor it. This month, GE has partnered with Quirky to create a cool tech story.
  • Nestle has launched a KitKat concept store in Japan, selling exclusive products and attracting social media attention.
Rescooped by Jennifer Graham from Augmented Reality
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Now Experience Augmented Reality in Mirrors

Now Experience Augmented Reality in Mirrors | Augmented Reality | Scoop.it
Cybertecture Mirror, With this mirror, your reflected image will be augmented to provide you with digital content. It might sound like a magic mirror that we

Via augmentedrealitytrends
Jennifer Graham's insight:

This is the way of the future for retailers!

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