performance enhancement drugs in sports
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The Onion: Lance Armstrong Admits Drug Use, Plans Return to ...

The Onion: Lance Armstrong Admits Drug Use, Plans Return to ... | performance enhancement drugs in sports | Scoop.it
With his 'golden boy' image tarnished, Lance Armstrong has returned to cycling as radical bad boy 'Killstrong.' Subscribe to The Onion on YouTube: http://bit.ly/xzrBUA Like The Onion on Facebook: http://www.fb.com/theonion ...
Jenell Bates's insight:

Coming back clean is a great way to show other atheletes that you can come back from something like this. Even with enhancement drugs, its very hard to accomplish the thing armstrong has. so now he can prove to do the same without the need for drug use.

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Rescooped by Jenell Bates from Public Relations & Social Marketing Insight
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Reputation damage and implications in sports: Lance Armstrong Case Study | Karen Freberg

Reputation damage and implications in sports: Lance Armstrong Case Study | Karen Freberg | performance enhancement drugs in sports | Scoop.it

...this case will continue to raise further discussion and awareness about the power of a reputation as well as the implications of what happens when you are involved in a crisis.  Social media will continue to be a platform where people come together to voice their opinions about a variety of topics ranging from brands to people.

 

This is a growing issue in sports – as fans and the rest of the public, we want athletes to achieve impossible expectations in their sports while also presenting themselves in a positive image among their key audiences.  However, are these expectations not realistic and can any athlete meet up to them? What about the role of the PR person who is representing these clients – if we know that the image if false, what is our professional and ethical duty?...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 23, 2013 11:06 PM

Karen Freberg explores the challenge of expectations of professional athletes and the implications for crisis managers.