The Power of Storytelling
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Story 2.0: The Surprising Thing About The Next Wave Of Narrative

Story 2.0: The Surprising Thing About The Next Wave Of Narrative | The Power of Storytelling | Scoop.it
Wrapping up a three-part series, Jonathan Gottschall discusses the problem with interactivity and some eternal truths of storytelling.
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Humankind has responded to the power of story since the beginning of time, we will continue to respond to powerful story until such time that humankind itself changes.

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The Power of Storytelling
Story touches each of us in ways words and numbers never will.
Curated by Art Jones
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horgenglarus classic on

This is "horgenglarus classic" by Filmservice International on Vimeo, the home for high quality videos and the people who love them.
Art Jones's insight:

Create Compelling Visual Stories

 

This short video capture a brand story equal parts nature, artisan, craftsman & quality. We should all strive to to humanize the process we have built to deliver our products, service or solution to the people we serve.

 

 

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10 Simple Rules of Visual Storytelling – Visual Stories –

Last week I told you about the biggest trends in web & graphic design for 2017. I feel that one in particular demands further discussion: Visual Storytelling. Visual storytelling is simply the way…
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The author of this post shares 10 compelling rules to help you produce visual stories that will capture the attention of the audience you serve.

 

 

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Does Business Need the Arts to Be Innovative? Five Executives Weigh In

Does Business Need the Arts to Be Innovative? Five Executives Weigh In | The Power of Storytelling | Scoop.it
There has been a lot of talk about the need for innovation in business lately. I am no market analyst; but, one need only look at the
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How do you maintain your creative & innovative edge? Excerpt: Today’s business environment demands innovation and creativity today more than ever. Executives, as well as other business leaders, need to draw this innovation inspiration from a number of everyday creative sources such as music, theater and art. Those who appreciate creativity in these forms are often more inspired and open-minded to non-linear approaches to business problem thinking. And having art pieces around them and in the office can spark those creative inspirations, thus aiding the business.
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Emotion Is Your Most Strategic Marketing Tool – InnovaMap

Emotion Is Your Most Strategic Marketing Tool – InnovaMap | The Power of Storytelling | Scoop.it

The Art of Standing Out

It's Your Story Lab & Content Foundry

Art Jones's insight:

Create emotion in your story by harnessing the power in words.

 

Excerpt: Emotion is a tool that can be used to guide the brain’s response. What is the best way to insert emotion into strategic marketing? Graeme Newell breaks it down very eloquently,

“Start with your clients emotional priorities then show how you can make their dreams come true.”

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How stories are told around the world |

How stories are told around the world | | The Power of Storytelling | Scoop.it
From Hula to Griot, Calypso to Zajal, here are just some of the storytelling traditions used across the globe.
Art Jones's insight:

The StoryCorp Podcast has become a compelling force for giving voice to the stories of everyday people. This article present fascinating finding about how the same story might be interpreted and told by people from different cultures. 

 

Here is one of the main takeaways from the article: Storytelling has always been less about glitz or gadgetry and more about connection and communication. No matter the tech, humans have invariably figured out a compelling way to tell each other stories.

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If You’re Not Taking These Risks, You’re Not Building A Brand

A brand isn’t your website or tagline. It’s every decision and action you take, and the meaning that emerges from those activities. Brands occur between the lines. When you consistently make on-brand…
Art Jones's insight:

Brand Story Strategy = Truth Telling

 

Excerpt: 

Every entrepreneur I meet has two versions of their story — the version they tell, and the version they hide. The job of brand strategy isn’t to bury the less glossy story (or what some may call the truth).

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The Neuroscience Of Storytelling Will Make You Rethink The Way You Create

Use your storytelling powers wisely and you’ll watch your students flourish. Successful consumers of stories love to talk about them, so use your new storytelling skills to create student ambassadors…
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Read the first half of this article to understand the neuroscience of storytelling. Continue reading to learn how you can optimize your stories to make them compelling, relatable and memorable. 

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VIDEO | This team saves sharks and ages bourbon at the same time

VIDEO | This team saves sharks and ages bourbon at the same time | The Power of Storytelling | Scoop.it

Nonprofit group Ocearch found an unlikely partnership with Jefferson's Bourbon.

Art Jones's insight:

Every brand has a story. Jefferson Bourbon shares a historical perspective on their brand story as they share why they age their bourbon at sea.

 

In the early days of a young America, when  bourbon was brewed in Kentucky most of it was shipped down the Mississippi, to New Orleans. Once the bourbon had reached it was then transferred to big ships going north to the population centers where Kentucky bourbon was high in demand.

 

The bourbon makers realized that the bourbon was transformed by all  of the weeks the bourbon spent sloshing in barrels while at sea.

 

So, today Jefferson Bourbon ages it's Kentucky Bourbon in barrels stowed aboard ocean going ships as they traverse the world. 

 

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How to Tell a Story on Social Media

How to Tell a Story on Social Media | The Power of Storytelling | Scoop.it
For me, I'm only interested in one thing. The thing that binds us all together. No matter who you are or what your profession is - whether you’r
Art Jones's insight:

Gary V shares his thought of storytelling

 

Excerpt:  You don’t need a business objective for every piece of creative, because we live in a world now where it’s not just about campaigns where you only have two or three minutes to spend all of your money. We live in a world where we’re doing it every day, all day, from every angle.

 

We have the creative freedom to actually act human and bring a little value, be funny, bring value, bring value, respond, engage, bring value, make it human and make it newsworthy  

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Brian Solis on How Storytelling Can Save Marketing

Brian Solis on How Storytelling Can Save Marketing | The Power of Storytelling | Scoop.it
These days, almost everyone calls themselves a storyteller. But mastering this art, and making it effective for marketing, requires a change in mindset.
Art Jones's insight:

There are over 500,000 LinkedIn members with the term storyteller in their profile. - Brian Solis

 

Excerpt: Being a storyteller takes much more than just saying you’re a storyteller. We keep saying it, not because it’s true, but because it feels good to say you’re storytelling instead of admitting you’re in marketing.

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Why Every Great Marketer Should Send a Personal 'Story Email'

Why Every Great Marketer Should Send a Personal 'Story Email' | The Power of Storytelling | Scoop.it
Every great marketer should send a story email. But you don't need to be a novelist to write a good one. Here are the 4 keys to a fantastic story email.
Art Jones's insight:

Science has proven our brains are much more engaged by a thoughtful, insightful or compelling story than when someone shares the cold, hard facts.

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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | The Power of Storytelling | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the science behind storytelling.
Art Jones's insight:

How Storytelling Affects the Brain

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Storytelling For Innovation on

This is "Storytelling For Innovation" by IC/ stories on Vimeo, the home for high quality videos and the people who love them.
Art Jones's insight:

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”


Jonathan Gottschall

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Will You Lose Your Job to Automation?

As work becomes increasingly automated, conversations are swirling about whether machines are taking over. We talk to Google Cloud AI chief scientis
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In the near future, large segments of the population will lose jobs to automation.

So what are workers left to do? 

#ADAPT

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Pixar's 22 Rules to Phenomenal Storytelling

Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.
Art Jones's insight:

Follow these tips from Pixar and you too can tell a great story! 

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This ancient mnemonic technique builds a palace of memory | Aeon Ideas

This ancient mnemonic technique builds a palace of memory | Aeon Ideas | The Power of Storytelling | Scoop.it

In Arthur Conan Doyle’s detective novel A Study in Scarlet (1887) we learn that Sherlock Holmes used the most effective memory system known: a memory palace. Although imagined memory palaces are still used by memory champions and th

Art Jones's insight:

This is a fascinating read. The take-a-way is, the invention of writing made it easier to memorialize mountains of data.

 

Sadly our ability and interest in using stories as the archive for memorizing events, people, places and things was minimized with the advent of the written word.

 

Why memorize something using a story when you can record it by writing it down (or picking up your phone and video recording it).

 

Do our first world technologies make us smarter?

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Why does visual storytelling work?

When you want your ideas to be remembered share your ideas using story.

Art Jones's insight:

Visual Storytelling is the new currency.

Ekaterina Walter

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Michelle Borgman's curator insight, June 13, 2:59 PM
This is a really simple video, but I think it has important info. for anyone who works in advertising. It shows us how important commercials, and video ads are compared to long articles or talks about a product. (Even though those can be useful too!)
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10 “Parts Unknown” episodes that reveal the genius of Anthony Bourdain

10 “Parts Unknown” episodes that reveal the genius of Anthony Bourdain | The Power of Storytelling | Scoop.it
Watch them now, before the series leaves Netflix on June 16.
Art Jones's insight:

Chef, Bon Vivant, Master Storyteller, Regular Guy

 

This article is provided by Fast Company and is a compelling read. Enjoy!

 

The link that follows takes you to an article written by Anthony Bourdain for Bon Appetite magazine http://bit.ly/2sTQ3sl

The magazine article is about his childhood and all he learned from his family and in particular his father. 

 

RIP - Anthony Bourdain

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Words are Magic: The Power of Language Over Your Minds

Words are Magic: The Power of Language Over Your Minds | The Power of Storytelling | Scoop.it
"Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little." – Tom Stoppard
Art Jones's insight:

"Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little." – Tom Stoppard

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Here’s Why Empathy is The Key to Good Storytelling

Here’s Why Empathy is The Key to Good Storytelling | The Power of Storytelling | Scoop.it
Here's Why Empathy is The Key to Good Storytelling
Art Jones's insight:

Empathy leaves us with a feeling instead of telling us what to feel.

There is one skill every aspiring storyteller requires, that skill is a highly tuned sense of empathy.

 

This article provides crystal clear description of what empathy is and straightforward direction on how to nurture empathy when you realize you want more of it.

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How Roleplaying Can Help Your Writing (Writing Tips) - YouTube

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Art Jones's insight:

There are times when you feel the storytelling muse has abandoned you, that's when you can use roleplaying to ignite your story game.

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How To Infuse Design Thinking Into Your Marketing And Storytelling

How To Infuse Design Thinking Into Your Marketing And Storytelling | The Power of Storytelling | Scoop.it
Design thinking is one of the many tools you can use to solve difficult, complicated problems. Successful marketing campaigns touch the hearts and souls of the audience. Here are a few strategies you can employ. Again, these are more like mindsets to be in, rather than prescriptive steps to follow:
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Collaborate with the people you serve and co-create solutions.

Human Centered Design Thinking

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Why Storytelling Is The Key To Success, And How To Tell Your Story

Why Storytelling Is The Key To Success, And How To Tell Your Story | The Power of Storytelling | Scoop.it
Whether you're a leader in a company, a solo-preneur or a career-minded professional, storytelling is a skill to master if you want to be persuasive, engaging and memorable. The father of branding, David Aaker shares thoughts from his new book: Creating Signature Stories.
Art Jones's insight:

Have you created your brands signature story? If yes, great we should all have one, if no, this article provides guidance provided by David Aaker, thought leader in the field of brand storytelling's.

 

Excerpt: Question: What is a signature story? 

David Aaker: Everybody has a higher purpose. Sometimes it's buried. You can start when you're trying to sort out your organizational values or your brand vision. What stories reflect what we do when we're at our best? What stories reflect how we want to be perceived?

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ECHO Storytelling Agency | Deepening relationships through story

ECHO Storytelling Agency | Deepening relationships through story | The Power of Storytelling | Scoop.it
As a storytelling agency ECHO crafts emotionally powerful books, brand stories, content and storytelling workshops for companies and individuals.
Art Jones's insight:

A well crafted story makes you want more. 

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