The Power of Storytelling
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The Science of Narrative: Why We Tell Stories--Great Expert Panel

The Science of Narrative: Why We Tell Stories--Great Expert Panel | The Power of Storytelling | Scoop.it
Stories have existed in many forms—cave paintings, parables, poems, tall tales, myths—throughout history and across almost all human cultures. But is storytelling essential to survival? Join a spirited discussion seeking to explain the uniquely human gift of narrative—from how neurons alight when we hear a tale, to the role of... [read more]

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, May 13, 2014 2:17 PM

Wow -- here are 5 panelists (3 scientists, 2 writers) including Jonathan Gottschall, Joyce Carol Oates, Jeffrey Eugenedes, Keith Oatley, and Paul Bloom talking about the advances and limits of storytelling, people being under the thrall of wicked stories, discoveries about the brain and storytelling, and a host of other story topics. Research and citations are shared also, so it's not just people chatting willy nilly. And the panelists don't all agree with each other, which is fascinating and refreshing.


Here's the problem -- the video is 1:40 hours long. Yikes! I've watched sections of it and have scheduled a time to watch the entire piece. But I very much like what I've heard so far and do recommend it.


For example: a story is only transformative for the reader/listener when the artist (storyteller, writer, director, etc.) has mastered the craft of storytelling. This is from scientific research. So training in storytelling does matter.


I do have one quibble though: the event began with a theater group 'telling a story'. Eh -- not so much. So you can skip that first 14 minutes. Why they didn't have a real live storyteller on stage for this segment is beyond me.


Anyway, spend time with this video and get the real skinny on storytelling directly from writers and scientists. Make sure you've got a pen and paper handy so you can take notes. 


Many thanks to colleague Stephanie West Allen for pointing me to this video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

The Power of Storytelling
Story touches each of us in ways words and numbers never will.
Curated by Art Jones
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Design Thinking and Storytelling

Design Thinking and Storytelling | The Power of Storytelling | Scoop.it
Combining design thinking and storytelling help gain insights into the positive impact of study abroad for first generation/low-income students.
Art Jones's insight:

Storytelling is the essential human activity. The harder the situation, the more essential it is. –Tim O”Brien

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The “F Word” in Storytelling and Business

The “F Word” in Storytelling and Business | The Power of Storytelling | Scoop.it
Failure with a small 'f" is storytelling gold for PR and business communications.
Art Jones's insight:

Success is not final, failure is not fatal: it is the courage to continue that counts.

Winston Churchill

 

There are an awful lot of F words in Winston Churchill's quote, yet FAILURE is the F word focused on in this post.

 

Why failure, because no one is  perfect. Failure is a part of being human. 

 

Why does failure matters in storytelling?  When we are engaged by a story where someone fails the struggle, the will to overcome failure is relatable. The best stories touch us because we see a bit of ourselves in the protagonist struggle.

 

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How to think about business storytelling

How to think about business storytelling | The Power of Storytelling | Scoop.it

"Here's a quick image I created showing how storytelling fits within a business."


Via Dr. Karen Dietz, Heidi Wise
Art Jones's insight:

The best leaders become great storytellers who are capable of inspiring their teams to commit to working toward shared goals.

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Dr. Karen Dietz's curator insight, November 2, 4:40 PM

Many companies discover storytelling when they have an immediate need to be addressed -- like growing the business. 

 

But what I've noticed is that there is very little understanding about how to think more strategically about business storytelling and the impacts it has across the organization.

 

Hence this infographic I created. Enjoy!

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Why It's Important For Great Leaders To Tell Great Stories

Why It's Important For Great Leaders To Tell Great Stories | The Power of Storytelling | Scoop.it
You need to know not only which story to tell, but when to tell it.

Photo by Daniel Frank on Unsplash

Art Jones's insight:

Leadership

 

Leaders need to inspire their workforce to take action and to do this with resolve, even when it might not be easy.

 

When storytelling, inspiration and clarity about the why come together, great things happen.

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Oldest known figurative cave art discovered in Borneo

Oldest known figurative cave art discovered in Borneo | The Power of Storytelling | Scoop.it
Griffith University researchers have dated cave paintings in Borneo to as early as 40,000 years ago, showing that these enigmatic artwork
Art Jones's insight:

Visual Storytelling

What story do ancient cave paintings tell?

 

Excerpt: This finding adds to the mounting view that cave art – one of the most important innovations in human cultural history – did not arise in Europe as long believed, and that ‘ice age’ artists in Southeast Asia played a key role in its development.

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The Digital Evangelist Leading Google's Storytelling Movement

The Digital Evangelist Leading Google's Storytelling Movement | The Power of Storytelling | Scoop.it
A successful pitch must give equal weight to the data and how it will impact the company’s business.
Art Jones's insight:

Storytelling & Story Selling for Sales People

 

The Google Storytelling Framework

 

Step 1: Care

Step 2: Do

Step 3: Impact

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4 Tips on Directing from Eli Roth to Help You on Your Filmmaking Journey

4 Tips on Directing from Eli Roth to Help You on Your Filmmaking Journey | The Power of Storytelling | Scoop.it
Eli Roth shares some conventional wisdom from an unconventional career.
Art Jones's insight:

Filmmakers and Marketers have something in common, storytelling.

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How to Humanize Your Content

How to Humanize Your Content | The Power of Storytelling | Scoop.it
Seasoned storytellers explain ways that creative professionals are helping brands take a more human approach toward their marketing content.
Art Jones's insight:

It's Personal

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How to Incorporate Storytelling Into Your Recruiting Strategy

How to Incorporate Storytelling Into Your Recruiting Strategy | The Power of Storytelling | Scoop.it
Create a compelling narrative that candidates can't resist.
Art Jones's insight:

Excerpt: A recent study suggests that by telling their brand story well, companies have the power to increase the value of a product or service by over 20 times

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8 Classic storytelling techniques for engaging presentations | Story Telling Methods

8 Classic storytelling techniques for engaging presentations | Story Telling Methods | The Power of Storytelling | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.
Art Jones's insight:

Some people think they are telling a story when what  they are doing is simply listing events that occured along a timeline.

 

When you want to share thoughtful, insightful and compelling stories that capture our attention and call us to take action, consider using one of these story models.

 

You will love the results your story reaps when your story is delivered using anyone of the methods outlined in this article.

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How To Move Your Presentation Audience With This Powerful Story Technique

How To Move Your Presentation Audience With This Powerful Story Technique | The Power of Storytelling | Scoop.it
You can probably recall the last story you heard, but you likely don’t remember the last presentation you sat through. Find out how to use story techniques in presentations to engage your audience and take them on a transformative journey.
Art Jones's insight:

Nancy Duarte shares her research into the presentation formulas employed to achieve presentation success.

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Here’s Why Empathy is The Key to Good Storytelling

Here’s Why Empathy is The Key to Good Storytelling | The Power of Storytelling | Scoop.it
Here's Why Empathy is The Key to Good Storytelling
Art Jones's insight:

 Empathy leaves us with a feeling instead of telling us what to feel.

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The Storytelling Edge (Book Trailer)

The Storytelling Edge

Book Trailer

https://youtu.be/DfMkYG6VkBw

Art Jones's insight:

Which of these women would you vote to rule your country?

Now answer this question: Why did you choose her?

Read the article, you'll discover you voted like 75% of people do.

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Communicate your ideas through #storytelling and design -  #Free #Course #Google

Communicate your ideas through #storytelling and design -  #Free #Course #Google | The Power of Storytelling | Scoop.it

Free Google Workshop 


Via Soraia Ferreira, Ph.D.
Art Jones's insight:

Storytelling + Design = Visual Storytelling

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Context is everything – Ali Jennings on neuroscience and storytelling

Context is everything. Exposing the linguistics, science and behavioural psychology behind video advertising. Ali Jennings, Neuroscience PhD at UCL, reveal
Art Jones's insight:

Excerpt: Neuromarketing enables marketers and advertisers to better understand consumer behaviors, and serve their needs and expectations. It’s the foundation for creating advertising that inspires, motivates and convinces.

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Telling Roman stories – the audio of its day

Telling Roman stories – the audio of its day | The Power of Storytelling | Scoop.it
The recent release of the first four Roma Nova audiobooks prompted me to look into ancient Roman oral storytelling traditions. Here’s what I found… Storytelling in Roman societies covered stories (…
Art Jones's insight:

So, this is where the expression old wives tale comes from

 

Excerpt: The many references in Greek and Latin literature to ‘old wives’ tales’ shows  clearly that nurses, who in the ancient world were usually slaves, were the main keepers and re-tellers of Graeco-Roman folktales.

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The Story Of Stories…

The Story Of Stories… | The Power of Storytelling | Scoop.it
Once upon a time, there was no internet. We lived with getting our stories from the television, the wireless (the radio to you), newspapers and from the bloke in the pub. Life was simpler in some ways. I remember the exciting talk around the office in 1993, when some bright spark had managed to ge
Art Jones's insight:

When telling a story what part of the story do you begin with?  

 

When telling your story don't begin by telling us what you did or how you did it, begin your story by telling us why you did it.

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Breaking through with meaningful content marketing in the age of storytelling

Breaking through with meaningful content marketing in the age of storytelling | The Power of Storytelling | Scoop.it
A conversation on the state of story-driven content with analyst and author Brian Solis.
Art Jones's insight:

Great storytelling begins with knowing your audience.

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The art of storytelling: Researchers explore why we relate to characters

The art of storytelling: Researchers explore why we relate to characters | The Power of Storytelling | Scoop.it
For thousands of years, humans have relied on storytelling to engage, to share emotions and to relate personal experiences. Now, psychologists are exploring the mechanisms deep within the brain to better understand just what happens when we communicate.
Art Jones's insight:

When Neuroscientist conduct experiments on the effects of storytelling in humans, their finding consistently amaze.

 

Modern science provides proof what thought leaders like Plato understood to be true via observation nearly 2,500 years ago.

 

Humans are wired for story.

 

Excerpt: 

Researchers found that no matter what form of story telling the participants used, the brain networks that were activated were the "theory-of-the-mind" network, which is affected by the character's intentions, motivations, beliefs, emotions and actions.

 

"Aristotle proposed 2,300 years ago that plot is the most important aspect of narrative, and that character is secondary," says Brown. "Our brain results show that people approach narrative in a strongly character-centered and psychological manner, focused on the mental states of the protagonist of the story."

 

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Brand Storytelling Driven By Purpose, New Platforms

Brand Storytelling Driven By Purpose, New Platforms | The Power of Storytelling | Scoop.it
Increasingly, companies are looking create bonds with consumers through human-driven storytelling and ‘the wow factor’ of new distribution and production methods.

Art Jones's insight:

Human Driven Storytelling

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Glen Keane – Step into the Page

http://fost.org 2015 Future of StoryTelling Summit Speaker: Glen Keane Animator, The Little Mermaid, Tarzan, Beauty and the Beast, and Duet Keane's V
Art Jones's insight:

Using VR & AR artists now have a doorway opened wide to express their creative imagination. #Artistic #Freedom to Create

 

How are you using creativity to innovate in your business?

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The Science Behind Unforgettable Brand Stories

The Science Behind Unforgettable Brand Stories | The Power of Storytelling | Scoop.it
If You Want to Stand-Out, Start with Story
Art Jones's insight:

If You Want to Stand-Out, Start with A Story

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Paul Raphael - Félix and Paul Studios and the future of immersive storytelling.

50% of the famous studio Felix and Paul is Paul Raphaël, a visual artist who combines cinematic storytelling with visual effects and technology. Together wit...
Art Jones's insight:

The Future of Storytelling

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12 Killer Speech Openers to Keep Your Audience Interested

12 Killer Speech Openers to Keep Your Audience Interested | The Power of Storytelling | Scoop.it

If you want your audience to pay attention and stay interested, consider building curiosity into your presentation.

You can start from the presentation opening.

Opening your presentation with a statement that peaks the curio

Art Jones's insight:

The power of curiosity!

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Heidi Wise's curator insight, October 8, 10:46 AM
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Storytellers are the future of the US economy —

Storytellers are the future of the US economy — | The Power of Storytelling | Scoop.it
If you consider yourself a storyteller, your future looks bright.
Art Jones's insight:

"If you consider yourself a storyteller, your future looks bright."

 

The world has seen several cycles of business evolution. In the last 100 years we have moved from being a food producing society, to manufacturing, to information, and soon robots will handle all of our agriculture, manufacturing and information and knowledge management needs.

 

So what will be left for people to do?  Dr. Ben Ho theorizes that in a not to distant future our economy will be drive by story creators. 

 

The future will usher in a story based economy, driven by production of stories.

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