The Power of Storytelling
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Agility: The Ingredient That Will Define Next Generation Leadership

Agility: The Ingredient That Will Define Next Generation Leadership | The Power of Storytelling | Scoop.it
Today’s organizational leaders are facing accelerating rates of volatility, uncertainty, complexity and ambiguity, all of which are showing no signs of slowing down. Whether it is the continuing digital revolution or expanding global markets, our current environment requires a constant state of innovation. For companies to continue succeeding, next generation leaders must be able to handle any curve ball thrown their way. Leading through this new business environment requires the capability to sense and respond to changes in the business environment with actions that are focused, fast and flexible. The best way to put it: next generation leaders have to be agile.

 

Now, the question becomes, what does leadership agility look like? Next gen leaders must be able to proficiently move, change and evolve the organization. Agile leaders are creative thinkers with a deep sense of purpose. They show a propensity and ability to move into action and make decisions, and their implementation often results in greater learning. Agile leaders actively engage diverse stakeholders, influencing and studying them simultaneously. This individual is not an average employee; they “seek pain to learn.” Agile individuals are motivated by expanding their knowledge, questioning the status quo, and actively migrate towards challenges. They thrive off of solving the difficult problems within the organization, as they believe it mutually benefits themself and the company. They enjoy getting through in the deep end of the worst problems.

 

Sure. This sounds like every executive’s dream employee. However, the conundrum is that very few professionals possess this rare business acumen. We would estimate that only about 10 percent of today’s employees having the appropriate levels of “leadership agility” that is needed; seeking out this particular individual from a pool of candidates is no easy task.

 

One comprehensive way to look at it is in the diagram below by Nick Horney and Tom O’Shea from Agility Consulting with co-author Bill Pasmore from the Centre for Creative Leadership. They argue that for agility to become a strategic asset to the organization, the proposed leader must have traits of both High Agility and High Performance. They have the ability to take on major assignments in a variety of departments. They anticipate and take action, pushing through and leading the trends that change and impact the organization. While ideally this would be a leader already within an organization, it is often not the case. A leader may focus more heavily on performance, or contrarily have greater agility. In some industries and firms, high performance is all that is needed and agility is not called for. However, in our experience, this is less and less the norm.

 

We believe that with the guidance of top executives, agile leaders can be developed internally. By identifying and developing high-potential talent, businesses can improve responsiveness to company and marketplace shifts and thereby their ability to deliver strategic priorities. Having an agile leader on the team takes the company from good to great. These individuals are focused, confident and driven to lead. While they may be hard to come by, taking the time to seek them out is worth your while.


Via Thibaud Guymard
Art Jones's insight:

#Agility #Adaptability

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The Power of Storytelling
Story touches each of us in ways words and numbers never will.
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VIDEO | This team saves sharks and ages bourbon at the same time

VIDEO | This team saves sharks and ages bourbon at the same time | The Power of Storytelling | Scoop.it

Nonprofit group Ocearch found an unlikely partnership with Jefferson's Bourbon.

Art Jones's insight:

Every brand has a story. Jefferson Bourbon shares a historical perspective on their brand story as they share why they age their bourbon at sea.

 

In the early days of a young America, when  bourbon was brewed in Kentucky most of it was shipped down the Mississippi, to New Orleans. Once the bourbon had reached it was then transferred to big ships going north to the population centers where Kentucky bourbon was high in demand.

 

The bourbon makers realized that the bourbon was transformed by all  of the weeks the bourbon spent sloshing in barrels while at sea.

 

So, today Jefferson Bourbon ages it's Kentucky Bourbon in barrels stowed aboard ocean going ships as they traverse the world. 

 

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How to Tell a Story on Social Media

How to Tell a Story on Social Media | The Power of Storytelling | Scoop.it
For me, I'm only interested in one thing. The thing that binds us all together. No matter who you are or what your profession is - whether you’r
Art Jones's insight:

Gary V shares his thought of storytelling

 

Excerpt:  You don’t need a business objective for every piece of creative, because we live in a world now where it’s not just about campaigns where you only have two or three minutes to spend all of your money. We live in a world where we’re doing it every day, all day, from every angle.

 

We have the creative freedom to actually act human and bring a little value, be funny, bring value, bring value, respond, engage, bring value, make it human and make it newsworthy  

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Brian Solis on How Storytelling Can Save Marketing

Brian Solis on How Storytelling Can Save Marketing | The Power of Storytelling | Scoop.it
These days, almost everyone calls themselves a storyteller. But mastering this art, and making it effective for marketing, requires a change in mindset.
Art Jones's insight:

There are over 500,000 LinkedIn members with the term storyteller in their profile. - Brian Solis

 

Excerpt: Being a storyteller takes much more than just saying you’re a storyteller. We keep saying it, not because it’s true, but because it feels good to say you’re storytelling instead of admitting you’re in marketing.

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Why Every Great Marketer Should Send a Personal 'Story Email'

Why Every Great Marketer Should Send a Personal 'Story Email' | The Power of Storytelling | Scoop.it
Every great marketer should send a story email. But you don't need to be a novelist to write a good one. Here are the 4 keys to a fantastic story email.
Art Jones's insight:

Science has proven our brains are much more engaged by a thoughtful, insightful or compelling story than when someone shares the cold, hard facts.

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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | The Power of Storytelling | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the science behind storytelling.
Art Jones's insight:

How Storytelling Affects the Brain

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Storytelling For Innovation on

This is "Storytelling For Innovation" by IC/ stories on Vimeo, the home for high quality videos and the people who love them.
Art Jones's insight:

“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”


Jonathan Gottschall

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Pixar's 22 Rules of Storytelling

Pixar's 22 Rules of Storytelling | The Power of Storytelling | Scoop.it
Pixar's Rules of Storytelling were originally tweeted by Emma Coats, a Pixar Story Artist. Rule 1: You admire a character for trying more than for their successes.
Art Jones's insight:

There are 22 great tips within this article however this tip is one we all ignore at our own peril (know who you are writing for, know your audience).

 

#2 - You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.

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Story is the operating system of human consciousness

If you want a well paid stable career today you do one of two things. You learn to work with computers. Or you learn to tell stories. On the day I graduated university in 2001, with an allegedly useless degree in Media and Arts, I had precisely zero pounds in the bank. Luckier than today’s…
Art Jones's insight:

Damien Walter is a story geek. I enjoyed reading his take on why understanding story matters more now than ever. 

 

Excerpt:

Those who can tell a good tale rarely go hungry. Advertising executives. Corporate CEOs. Sales persons. Priests and other spiritual gurus. Politicians. Cosmologists. It’s amazing how many jobs are really about telling a good story. And that’s before we even get to the people who admit that what they do is tell tall tales, those people commonly called “writers”.

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22 Storytelling Rules Everyone Can Master

22 Storytelling Rules Everyone Can Master | The Power of Storytelling | Scoop.it
November 8, 2016 by Carla Johnson I’m often asked by business people how to tell better stories. I always tell them to learn from the masters, which is rarely other business people. The best places to go are often outside your industry. Those skilled in the art of storytelling but who work with different constraints. Because that’s how you begi
Art Jones's insight:

Pixar’s 22 Rules of Storytelling

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Storytelling drives sales

Storytelling drives sales | The Power of Storytelling | Scoop.it
Storytelling drives sales. The ability to tell a compelling story is an important skill for leaders to master. Why, story? because what Plato said nearly 2,500 years ago remains true today "Those that tell the stories rule society." Plato had discovered humans are wired for story.
Art Jones's insight:

Storytelling Drives Sales

 

When we present our ideas by telling a story, those ideas become more meaningful, memorable and impactful, than simply sharing data points.

 

Nearly 2,500 years ago Plato understood the power of story to reach, engage and call people to take action when he said this "Those who tell the stories rule society."  

 

Today researchers and scientist tell us their fact-based work bears out what Plato insightfully understood.  Humans respond powerfully to story in all of its incarnations. 

 

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Forget Storytelling, Try Storydoing

Forget Storytelling, Try Storydoing | The Power of Storytelling | Scoop.it
There's a difference between living your brand's story and simply talking about it. Here's how to distinguish the two.
Art Jones's insight:

It is not enough to simply tell your story in the marketplace. You and your team have to commit to living the values expressed in your brand story every day. #StoryDoing, #BrandStrategy, #CorporateCulture

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You Can Be a Natural Business Storyteller If You Pay Attention to the Art and Science – Adweek

You Can Be a Natural Business Storyteller If You Pay Attention to the Art and Science – Adweek | The Power of Storytelling | Scoop.it
Storytelling works. It can help you connect with an audience, build trust, gain buy-in and sell more. But while experts agree that storytelling is the most effective way to convey information, it’s getting harder than ever to stand out and be heard.
Art Jones's insight:

Stories are 22 times more memorable than facts alone.

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Analytics Meets Mother Goose

If you think analytics is just about the math, you’re telling yourself the wrong story.
Art Jones's insight:

Data Storytelling 

 

Excerpt:

While some people are natural storytellers, anyone can develop the skill of constructing a narrative. Brown recently had a student stand up and tell a story about a person using a new version of software for the first time, and becoming frustrated when their work seemed to disappear.

 

That story came out of technical support data for an important new product, highly touted by the executives at his company, who didn’t know their software had this significant problem. “I could feel the software user’s pain in the pit of my stomach,” she says. That’s a story she thinks executives will hear.

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Here’s Why Empathy is The Key to Good Storytelling

Here’s Why Empathy is The Key to Good Storytelling | The Power of Storytelling | Scoop.it
Here's Why Empathy is The Key to Good Storytelling
Art Jones's insight:

Empathy leaves us with a feeling instead of telling us what to feel.

There is one skill every aspiring storyteller requires, that skill is a highly tuned sense of empathy.

 

This article provides crystal clear description of what empathy is and straightforward direction on how to nurture empathy when you realize you want more of it.

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How Roleplaying Can Help Your Writing (Writing Tips) - YouTube

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Art Jones's insight:

There are times when you feel the storytelling muse has abandoned you, that's when you can use roleplaying to ignite your story game.

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How To Infuse Design Thinking Into Your Marketing And Storytelling

How To Infuse Design Thinking Into Your Marketing And Storytelling | The Power of Storytelling | Scoop.it
Design thinking is one of the many tools you can use to solve difficult, complicated problems. Successful marketing campaigns touch the hearts and souls of the audience. Here are a few strategies you can employ. Again, these are more like mindsets to be in, rather than prescriptive steps to follow:
Art Jones's insight:

Collaborate with the people you serve and co-create solutions.

Human Centered Design Thinking

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Why Storytelling Is The Key To Success, And How To Tell Your Story

Why Storytelling Is The Key To Success, And How To Tell Your Story | The Power of Storytelling | Scoop.it
Whether you're a leader in a company, a solo-preneur or a career-minded professional, storytelling is a skill to master if you want to be persuasive, engaging and memorable. The father of branding, David Aaker shares thoughts from his new book: Creating Signature Stories.
Art Jones's insight:

Have you created your brands signature story? If yes, great we should all have one, if no, this article provides guidance provided by David Aaker, thought leader in the field of brand storytelling's.

 

Excerpt: Question: What is a signature story? 

David Aaker: Everybody has a higher purpose. Sometimes it's buried. You can start when you're trying to sort out your organizational values or your brand vision. What stories reflect what we do when we're at our best? What stories reflect how we want to be perceived?

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ECHO Storytelling Agency | Deepening relationships through story

ECHO Storytelling Agency | Deepening relationships through story | The Power of Storytelling | Scoop.it
As a storytelling agency ECHO crafts emotionally powerful books, brand stories, content and storytelling workshops for companies and individuals.
Art Jones's insight:

A well crafted story makes you want more. 

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There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right | The Power of Storytelling | Scoop.it
A compelling brand story gives your audience a way to connect with you.
Art Jones's insight:

Here is a summary of 4 ways to assure you get your story right.

 

Make sure It's true, It's human, It's original & most importantly make sure it serves your customer.

 

 

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Stories Synchronize Brains

Stories Synchronize Brains | The Power of Storytelling | Scoop.it
An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there’s new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively listens, their brains actually begin to synchronize. A new study from Princeton University reports that [...]
Art Jones's insight:

Mind Melding is not just for Vulcans on Star Trek.

You can mind meld too.

Want to know how?

Be a better storyteller.

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The Seven Deadly Sins of Storytelling

The Seven Deadly Sins of Storytelling | The Power of Storytelling | Scoop.it
Everyone in business and design is talking about storytelling these days, and this seems like a good thing: if we can replace the dreary powerpoint decks with tales that win hearts and minds, then life for everyone will be better. But before you jump on the storytelling bus, make sure you're aware of the seven deadly s
Art Jones's insight:

How to become a better storyteller?

 

If you don't practice you will suck. End of story.

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The 25 Most Useful Sales Stories

The 25 Most Useful Sales Stories | The Power of Storytelling | Scoop.it
My interviews with professional sales and procurement people at over 50 organizations shows sales stories being used throughout the entire sales process. Here are the 25 most useful.
Art Jones's insight:

Storytelling Drives Sales

 

What is the most important things you can do to improve as a storytelling?

 

The answers:

(a) Know when to tell your stories

(b) Know which story to tell in each situation. 

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The Psychological Comforts of Storytelling

The Psychological Comforts of Storytelling | The Power of Storytelling | Scoop.it
Why, throughout human history, have people been so drawn to fiction?
Art Jones's insight:

Storytelling may have been an evolutionary adaptation designed to keep us alive.

 

Excerpt:

Humans are inclined to see narratives where there are none because it can afford meaning to our lives, a form of existential problem-solving.

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10 Best Books for Learning the Art of Business Storytelling

10 Best Books for Learning the Art of Business Storytelling | The Power of Storytelling | Scoop.it
Blog post at Story Bistro : Unless you live under a rock, you've likely heard by now that using stories in your marketing is the Golden Ticket to business success.
The[..]
Art Jones's insight:

Never Stop Learning

Excerpt:

Neurological research tells us that a happy ending to a story triggers the limbic system, our brain’s reward center, to release dopamine which makes us feel more hopeful and optimistic. And all of those chemicals in your brain mean you’re emotionally involved.

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The business value of data-driven storytelling

The business value of data-driven storytelling | The Power of Storytelling | Scoop.it
Today, business executives are most concerned with this: What’s the best way for us to extract value from the deluge of data we’re collecting every day?
Art Jones's insight:

Data Drive Storytelling

 

Excerpt:

The challenge is incredibly daunting. After all, analysts predict that more data will be created this year than was created in the last 5,000 years combined! But raw, unstructured information is essentially meaningless. In order to benefit from the sea of available data, you need to filter, sort and synthesize it. Then, you’ll need the expertise of data scientists who can search for insights and effectively communicate their findings with other decision makers...

 

Visualization can be a particularly effective way to tell a data-driven story. In fact, research compiled by HubSpot indicates that when people hear information, they retain only 10% of it three days later. Present that same information visually with a relevant image, though, and retention three days later increases to 65%. The key —  and this will come as no surprise — is to keep the visuals simple. Too much information can become a distraction.

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