The Power of Storytelling
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The Power of Storytelling
Story touches each of us in ways words and numbers never will.
Curated by Art Jones
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Why Storytelling Is A Must-Have Inside Sales Skill

Why Storytelling Is A Must-Have Inside Sales Skill | The Power of Storytelling | Scoop.it
No matter the industry, you are always talking to people to get sales. And people only listen when they want to—so in order to sell, they must want to listen to you.
Art Jones's insight:

Everybody hates being sold, but everyone love a good story!

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Understanding story structure in 4 drawings

Understanding story structure in 4 drawings | The Power of Storytelling | Scoop.it
1. The flatline story This is the structure of a lot of stories we hear on the radio. It’s a series of quotes from people (the vertical lines) commenting on one topic (horizontal line). He said. She said. Critics disagree. It has a beginning and an end, but gives us little reason to keep listening.
Art Jones's insight:

Don't  allow your stories to follow a flatline.

Allow your stories to rise and fall then zig and zag a little. 

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The Inspiring True Story of a Martian Invader | Cindy Healy | Goalcast

Inspiring software programmer Cindy Healy shares a funny, touching story about how she almost failed to blaze a trail to Mars. ► Watch all our inspirationa
Art Jones's insight:

Cindy Healy Helps Blaze The Trail To Mars

 

Here is a summary of what she learned

Take Risk

Do Not Worry About The Doubters

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Weekend Reading: "Story Driven" by Bernadette Jiwa

Weekend Reading: "Story Driven" by Bernadette Jiwa | The Power of Storytelling | Scoop.it
About The Marketing Book Podcast interview with Bernadette Jiwa, author of Story Driven: You Don't Need to Compete When You Know Who You Are.
Art Jones's insight:

You don't need to compete when you know who you are.

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Inside the Lab That's Quantifying Happiness

Inside the Lab That's Quantifying Happiness | The Power of Storytelling | Scoop.it
At the University of Vermont, mathematicians in the Computational Story Lab are reading your tweets and learning a lot about our collective well-being.
Art Jones's insight:

What happens in the computational story lab?

 

The University of Vermont built a technology allowing them to track the nation’s mood from the earliest days of Twitter to the present.

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Will You Lose Your Job to Automation?

As work becomes increasingly automated, conversations are swirling about whether machines are taking over. We talk to Google Cloud AI chief scientis
Art Jones's insight:

In the near future, large segments of the population will lose jobs to automation.

So what are workers left to do? 

#ADAPT

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Pixar's 22 Rules to Phenomenal Storytelling

Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.
Art Jones's insight:

Follow these tips from Pixar and you too can tell a great story! 

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This ancient mnemonic technique builds a palace of memory | Aeon Ideas

This ancient mnemonic technique builds a palace of memory | Aeon Ideas | The Power of Storytelling | Scoop.it

In Arthur Conan Doyle’s detective novel A Study in Scarlet (1887) we learn that Sherlock Holmes used the most effective memory system known: a memory palace. Although imagined memory palaces are still used by memory champions and th

Art Jones's insight:

This is a fascinating read. The take-a-way is, the invention of writing made it easier to memorialize mountains of data.

 

Sadly our ability and interest in using stories as the archive for memorizing events, people, places and things was minimized with the advent of the written word.

 

Why memorize something using a story when you can record it by writing it down (or picking up your phone and video recording it).

 

Do our first world technologies make us smarter?

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Why does visual storytelling work?

When you want your ideas to be remembered share your ideas using story.

Art Jones's insight:

Visual Storytelling is the new currency.

Ekaterina Walter

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Michelle Borgman's curator insight, June 13, 2:59 PM
This is a really simple video, but I think it has important info. for anyone who works in advertising. It shows us how important commercials, and video ads are compared to long articles or talks about a product. (Even though those can be useful too!)
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10 “Parts Unknown” episodes that reveal the genius of Anthony Bourdain

10 “Parts Unknown” episodes that reveal the genius of Anthony Bourdain | The Power of Storytelling | Scoop.it
Watch them now, before the series leaves Netflix on June 16.
Art Jones's insight:

Chef, Bon Vivant, Master Storyteller, Regular Guy

 

This article is provided by Fast Company and is a compelling read. Enjoy!

 

The link that follows takes you to an article written by Anthony Bourdain for Bon Appetite magazine http://bit.ly/2sTQ3sl

The magazine article is about his childhood and all he learned from his family and in particular his father. 

 

RIP - Anthony Bourdain

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Words are Magic: The Power of Language Over Your Minds

Words are Magic: The Power of Language Over Your Minds | The Power of Storytelling | Scoop.it
"Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little." – Tom Stoppard
Art Jones's insight:

"Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little." – Tom Stoppard

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Here’s Why Empathy is The Key to Good Storytelling

Here’s Why Empathy is The Key to Good Storytelling | The Power of Storytelling | Scoop.it
Here's Why Empathy is The Key to Good Storytelling
Art Jones's insight:

Empathy leaves us with a feeling instead of telling us what to feel.

There is one skill every aspiring storyteller requires, that skill is a highly tuned sense of empathy.

 

This article provides crystal clear description of what empathy is and straightforward direction on how to nurture empathy when you realize you want more of it.

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The Top 5 Challenges Facing Today's B2B Sales Teams (and How to Fix Them With Marketing)

The Top 5 Challenges Facing Today's B2B Sales Teams (and How to Fix Them With Marketing) | The Power of Storytelling | Scoop.it
To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona.

 

Photo tobiascornille.com

Art Jones's insight:

The Power of Storytelling in Sales

 

Excerpt: Building engaging, educational and interactive experiences has been proven to create 2x more conversations than passive content. And while enhancing conversations around specific personas falls under marketing’s purview, the ability to successfully deliver those experiences to prospects is the job of the sales team

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How To Make The Audience Care About Your Characters by John Truby

THE ANATOMY OF STORY

22 Steps To Becoming A Master Storyteller 

Art Jones's insight:

John Turby

Greats plots comes from how you develop good characters.

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The REAL story to how storytelling affects the brain |

The REAL story to how storytelling affects the brain | | The Power of Storytelling | Scoop.it
Storytelling lights up 7 parts of your brain. Telling facts and key messages triggers only two parts of your brain.
Art Jones's insight:

Stories that are personal and emotionally compelling engage more of the brain, and thus are better remembered, than simply stating a set of facts.

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Listen and weep: 'Audiobooks outdo films in emotional engagement' | Books | The Guardian

UCL study backed by Audible finds unconscious responses to the same book scenes, witnessed in adaptations across different media, are strongest in the auditory format
Art Jones's insight:

 Question: Are stories more cognitively and emotionally engaging when presented audio or video format?

 

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horgenglarus classic on

This is "horgenglarus classic" by Filmservice International on Vimeo, the home for high quality videos and the people who love them.
Art Jones's insight:

Create Compelling Visual Stories

 

This short video capture a brand story equal parts nature, artisan, craftsman & quality. We should all strive to to humanize the process we have built to deliver our products, service or solution to the people we serve.

 

 

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10 Simple Rules of Visual Storytelling – Visual Stories –

Last week I told you about the biggest trends in web & graphic design for 2017. I feel that one in particular demands further discussion: Visual Storytelling. Visual storytelling is simply the way…
Art Jones's insight:

The author of this post shares 10 compelling rules to help you produce visual stories that will capture the attention of the audience you serve.

 

 

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Does Business Need the Arts to Be Innovative? Five Executives Weigh In

Does Business Need the Arts to Be Innovative? Five Executives Weigh In | The Power of Storytelling | Scoop.it
There has been a lot of talk about the need for innovation in business lately. I am no market analyst; but, one need only look at the
Art Jones's insight:
How do you maintain your creative & innovative edge? Excerpt: Today’s business environment demands innovation and creativity today more than ever. Executives, as well as other business leaders, need to draw this innovation inspiration from a number of everyday creative sources such as music, theater and art. Those who appreciate creativity in these forms are often more inspired and open-minded to non-linear approaches to business problem thinking. And having art pieces around them and in the office can spark those creative inspirations, thus aiding the business.
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Emotion Is Your Most Strategic Marketing Tool – InnovaMap

Emotion Is Your Most Strategic Marketing Tool – InnovaMap | The Power of Storytelling | Scoop.it

The Art of Standing Out

It's Your Story Lab & Content Foundry

Art Jones's insight:

Create emotion in your story by harnessing the power in words.

 

Excerpt: Emotion is a tool that can be used to guide the brain’s response. What is the best way to insert emotion into strategic marketing? Graeme Newell breaks it down very eloquently,

“Start with your clients emotional priorities then show how you can make their dreams come true.”

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How stories are told around the world |

How stories are told around the world | | The Power of Storytelling | Scoop.it
From Hula to Griot, Calypso to Zajal, here are just some of the storytelling traditions used across the globe.
Art Jones's insight:

The StoryCorp Podcast has become a compelling force for giving voice to the stories of everyday people. This article present fascinating finding about how the same story might be interpreted and told by people from different cultures. 

 

Here is one of the main takeaways from the article: Storytelling has always been less about glitz or gadgetry and more about connection and communication. No matter the tech, humans have invariably figured out a compelling way to tell each other stories.

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If You’re Not Taking These Risks, You’re Not Building A Brand

A brand isn’t your website or tagline. It’s every decision and action you take, and the meaning that emerges from those activities. Brands occur between the lines. When you consistently make on-brand…
Art Jones's insight:

Brand Story Strategy = Truth Telling

 

Excerpt: 

Every entrepreneur I meet has two versions of their story — the version they tell, and the version they hide. The job of brand strategy isn’t to bury the less glossy story (or what some may call the truth).

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The Neuroscience Of Storytelling Will Make You Rethink The Way You Create

Use your storytelling powers wisely and you’ll watch your students flourish. Successful consumers of stories love to talk about them, so use your new storytelling skills to create student ambassadors…
Art Jones's insight:

Read the first half of this article to understand the neuroscience of storytelling. Continue reading to learn how you can optimize your stories to make them compelling, relatable and memorable. 

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VIDEO | This team saves sharks and ages bourbon at the same time

VIDEO | This team saves sharks and ages bourbon at the same time | The Power of Storytelling | Scoop.it

Nonprofit group Ocearch found an unlikely partnership with Jefferson's Bourbon.

Art Jones's insight:

Every brand has a story. Jefferson Bourbon shares a historical perspective on their brand story as they share why they age their bourbon at sea.

 

In the early days of a young America, when  bourbon was brewed in Kentucky most of it was shipped down the Mississippi, to New Orleans. Once the bourbon had reached it was then transferred to big ships going north to the population centers where Kentucky bourbon was high in demand.

 

The bourbon makers realized that the bourbon was transformed by all  of the weeks the bourbon spent sloshing in barrels while at sea.

 

So, today Jefferson Bourbon ages it's Kentucky Bourbon in barrels stowed aboard ocean going ships as they traverse the world. 

 

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