The Power of Storytelling
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The Power of Storytelling
Story touches each of us in ways words and numbers never will.
Curated by Art Jones
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Oldest known figurative cave art discovered in Borneo

Oldest known figurative cave art discovered in Borneo | The Power of Storytelling | Scoop.it
Griffith University researchers have dated cave paintings in Borneo to as early as 40,000 years ago, showing that these enigmatic artwork
Art Jones's insight:

Visual Storytelling

What story do ancient cave paintings tell?

 

Excerpt: This finding adds to the mounting view that cave art – one of the most important innovations in human cultural history – did not arise in Europe as long believed, and that ‘ice age’ artists in Southeast Asia played a key role in its development.

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The Digital Evangelist Leading Google's Storytelling Movement

The Digital Evangelist Leading Google's Storytelling Movement | The Power of Storytelling | Scoop.it
A successful pitch must give equal weight to the data and how it will impact the company’s business.
Art Jones's insight:

Storytelling & Story Selling for Sales People

 

The Google Storytelling Framework

 

Step 1: Care

Step 2: Do

Step 3: Impact

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4 Tips on Directing from Eli Roth to Help You on Your Filmmaking Journey

4 Tips on Directing from Eli Roth to Help You on Your Filmmaking Journey | The Power of Storytelling | Scoop.it
Eli Roth shares some conventional wisdom from an unconventional career.
Art Jones's insight:

Filmmakers and Marketers have something in common, storytelling.

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How to Humanize Your Content

How to Humanize Your Content | The Power of Storytelling | Scoop.it
Seasoned storytellers explain ways that creative professionals are helping brands take a more human approach toward their marketing content.
Art Jones's insight:

It's Personal

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How to Incorporate Storytelling Into Your Recruiting Strategy

How to Incorporate Storytelling Into Your Recruiting Strategy | The Power of Storytelling | Scoop.it
Create a compelling narrative that candidates can't resist.
Art Jones's insight:

Excerpt: A recent study suggests that by telling their brand story well, companies have the power to increase the value of a product or service by over 20 times

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8 Classic storytelling techniques for engaging presentations | Story Telling Methods

8 Classic storytelling techniques for engaging presentations | Story Telling Methods | The Power of Storytelling | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.
Art Jones's insight:

Some people think they are telling a story when what  they are doing is simply listing events that occured along a timeline.

 

When you want to share thoughtful, insightful and compelling stories that capture our attention and call us to take action, consider using one of these story models.

 

You will love the results your story reaps when your story is delivered using anyone of the methods outlined in this article.

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How To Move Your Presentation Audience With This Powerful Story Technique

How To Move Your Presentation Audience With This Powerful Story Technique | The Power of Storytelling | Scoop.it
You can probably recall the last story you heard, but you likely don’t remember the last presentation you sat through. Find out how to use story techniques in presentations to engage your audience and take them on a transformative journey.
Art Jones's insight:

Nancy Duarte shares her research into the presentation formulas employed to achieve presentation success.

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Here’s Why Empathy is The Key to Good Storytelling

Here’s Why Empathy is The Key to Good Storytelling | The Power of Storytelling | Scoop.it
Here's Why Empathy is The Key to Good Storytelling
Art Jones's insight:

 Empathy leaves us with a feeling instead of telling us what to feel.

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The Storytelling Edge (Book Trailer)

The Storytelling Edge

Book Trailer

https://youtu.be/DfMkYG6VkBw

Art Jones's insight:

Which of these women would you vote to rule your country?

Now answer this question: Why did you choose her?

Read the article, you'll discover you voted like 75% of people do.

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The Future of Visual Storytelling: 'Ask Me Anything' with Shlomi Ron

The Future of Visual Storytelling: 'Ask Me Anything' with Shlomi Ron | The Power of Storytelling | Scoop.it
Visual marketing expert Shlomi Ron discusses how brands can better leverage the power of visual storytelling to drive impact.
Art Jones's insight:

 A visual storyteller is much like a musician. 

 

The musician and storyteller both must hit all the right notes in order to truly connect with the audience.

 

When your visual story hits all of the right notes you harness the power to make your story relatable, memorable, repeatable and capable of encouraging your audience to take action.

 

#TAOSO

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Business storytelling will save us from drowning in big data

Business storytelling will save us from drowning in big data | The Power of Storytelling | Scoop.it
Data should inform business stories, not be the story. Screen writing coach Robert McKee talks about how storytelling in business is crucial for survival.
Art Jones's insight:

Storytelling To The Rescue

 

The more things that become connected to other connected things, the more data we will have access to, and the more data we will have to interrupt. 

 

Take cars for example when a car's tires, transmissions, engines, electrical, fluids, fuel systems are all capable of reading the data provided by sensors in the roads, stop lights, sidewalks, and nearby buildings we begin to believe the Gartner Groups prediction. Gartner says the world will reach 20.8 billion connected things by the year 2020.  Cisco has made an even more aggressive prediction which suggests we will have 50 billion connected things by 2020.

 

If either prediction comes to fruition the numbers represent devices producing a massive amount of data. 

 

Storytelling will be called in to do what storytelling has done for humans since the beginning of time, tell us what the data means and why it's important.

 

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Nancy Duarte: The secret structure of great talks | TED Talk

Nancy Duarte: The secret structure of great talks | TED Talk | The Power of Storytelling | Scoop.it
From the "I have a dream" speech to Steve Jobs' iPhone launch, many great talks have a common structure that helps their message resonate with listeners. In this talk, presentation expert Nancy Duarte shares practical lessons on how to make a powerful call-to-action.
Art Jones's insight:

We hear a well-told story and it resonates like music to our ears. We lean in and pay rapt attention with the ebb and flow of the narrative. What if we could share a story so captivating that our listeners are carried away as if they are actually experiencing the story themselves? Well, Nancy Duarte has deconstructed speeches made by Martin Luther King and Steve Jobs and what she found is packed into a TED Talk she first delivered 8 years ago. Every so often I revisit her presentation to remind myself how a compelling story is built and delivered. Pull up a chair and listen in!

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Storytelling & Meta-Collaboration In The Conceptual Age: Thinking With Another

Storytelling & Meta-Collaboration In The Conceptual Age: Thinking With Another | The Power of Storytelling | Scoop.it
Humans are social animals because our survival depends on it. Here are four strategies for teaching students how their brains work through acts of collaboration.

Via Dr. Karen Dietz
Art Jones's insight:

Collaborating to co-create solutions is a core principle in Human Centered Design Thinking.  This article written by Professor Lori Desautels presents a thought-provoking human-centered question.

 

Excerpt: "What if we could dramatically improve our thought processes and learning strategies by tapping into the social genius of another?"

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Dr. Karen Dietz's curator insight, August 13, 12:11 PM

Author and trend-spotter Dan Pink identifies that we are now in the Conceptual Age and lists 6 skills essential for business success. Storytelling is one skill and significantly impacts 4 of the others.

 

I curated this piece even though it was written about students. Just substitute "staff" or "employees" and the statements/ideas about the brain, collaboration, learning and 21st Century skills are just as valid.

 

For example, when employees understand the effect stress has on the brain, it's much easier to take steps reducing stress. When leaders and staff know how they learn, it opens options that might never have been considered.

 

And often times the best work these days happens through thinking with another. I can't emphasize this enough. The Hero's Journey does not serve us well these days because it's still a story about a lone individual with helpers. But that is very different from collaboration and the brilliance that can emerge when thinking together with others. Instead of the Hero's Journey, we need to think of the Collaborative Journey. For example, I surround myself with great thinking partners. We tackle problems and it is through DIALOGUE that insights, learning, and forward movement happen. Everyone on the conversation comes away with new understandings -- it's not a mentor model or teaching model.

 

BTW -- that is also one of the fundamental dynamics of storytelling that often goes unrecognized. It's what happens when story swapping occurs.

 

So there is lots to be gleaned here from the article that improves our leadership, innovation abilities, and business skills. Read on!

 

Thanks to fellow curator Howard Rheingold for pointing me to this post.

Dennis T OConnor's curator insight, August 26, 11:35 AM

Insights for our journey telling circle

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Breaking through with meaningful content marketing in the age of storytelling

Breaking through with meaningful content marketing in the age of storytelling | The Power of Storytelling | Scoop.it
A conversation on the state of story-driven content with analyst and author Brian Solis.
Art Jones's insight:

Great storytelling begins with knowing your audience.

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The art of storytelling: Researchers explore why we relate to characters

The art of storytelling: Researchers explore why we relate to characters | The Power of Storytelling | Scoop.it
For thousands of years, humans have relied on storytelling to engage, to share emotions and to relate personal experiences. Now, psychologists are exploring the mechanisms deep within the brain to better understand just what happens when we communicate.
Art Jones's insight:

When Neuroscientist conduct experiments on the effects of storytelling in humans, their finding consistently amaze.

 

Modern science provides proof what thought leaders like Plato understood to be true via observation nearly 2,500 years ago.

 

Humans are wired for story.

 

Excerpt: 

Researchers found that no matter what form of story telling the participants used, the brain networks that were activated were the "theory-of-the-mind" network, which is affected by the character's intentions, motivations, beliefs, emotions and actions.

 

"Aristotle proposed 2,300 years ago that plot is the most important aspect of narrative, and that character is secondary," says Brown. "Our brain results show that people approach narrative in a strongly character-centered and psychological manner, focused on the mental states of the protagonist of the story."

 

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Brand Storytelling Driven By Purpose, New Platforms

Brand Storytelling Driven By Purpose, New Platforms | The Power of Storytelling | Scoop.it
Increasingly, companies are looking create bonds with consumers through human-driven storytelling and ‘the wow factor’ of new distribution and production methods.

Art Jones's insight:

Human Driven Storytelling

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Glen Keane – Step into the Page

http://fost.org 2015 Future of StoryTelling Summit Speaker: Glen Keane Animator, The Little Mermaid, Tarzan, Beauty and the Beast, and Duet Keane's V
Art Jones's insight:

Using VR & AR artists now have a doorway opened wide to express their creative imagination. #Artistic #Freedom to Create

 

How are you using creativity to innovate in your business?

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The Science Behind Unforgettable Brand Stories

The Science Behind Unforgettable Brand Stories | The Power of Storytelling | Scoop.it
If You Want to Stand-Out, Start with Story
Art Jones's insight:

If You Want to Stand-Out, Start with A Story

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Paul Raphael - Félix and Paul Studios and the future of immersive storytelling.

50% of the famous studio Felix and Paul is Paul Raphaël, a visual artist who combines cinematic storytelling with visual effects and technology. Together wit...
Art Jones's insight:

The Future of Storytelling

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12 Killer Speech Openers to Keep Your Audience Interested

12 Killer Speech Openers to Keep Your Audience Interested | The Power of Storytelling | Scoop.it

If you want your audience to pay attention and stay interested, consider building curiosity into your presentation.

You can start from the presentation opening.

Opening your presentation with a statement that peaks the curio

Art Jones's insight:

The power of curiosity!

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Heidi Wise's curator insight, October 8, 10:46 AM
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Storytellers are the future of the US economy —

Storytellers are the future of the US economy — | The Power of Storytelling | Scoop.it
If you consider yourself a storyteller, your future looks bright.
Art Jones's insight:

"If you consider yourself a storyteller, your future looks bright."

 

The world has seen several cycles of business evolution. In the last 100 years we have moved from being a food producing society, to manufacturing, to information, and soon robots will handle all of our agriculture, manufacturing and information and knowledge management needs.

 

So what will be left for people to do?  Dr. Ben Ho theorizes that in a not to distant future our economy will be drive by story creators. 

 

The future will usher in a story based economy, driven by production of stories.

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DELSEY Paris - What Matters is Inside

A sensitive adventure story that reminds us that it is not the destination that is important, but the journey. And whatever life brings, it is important t
Art Jones's insight:

"Life is a journey, not a destination." Ralph Waldo Emerson 

 

Focus On The Present

 

How does a suitcase manufacturer inspire us to use their products? Do they describe how lightweight and nimble it is when you are rushing through an airport? Perhaps they do just that more often than not. How would you inspire people to think of you and your products as more than a box on wheels?

 

Well, you could tell us a story. A story about how the suitcases we choose are occasionally co-star in the adventures of the people you and I.

 

This post includes a visual story. The story of a young man, his work life, a suitcase and much much more. 

 

I liked this short film because I have been known to enjoy the occasional foreign film.  So yes,  I am accustomed to using my highschool Spanish or French and more often than not quickly reading the English subtitles. When you watch this video you will quickly learn the lines in this film are spoke in French, and there are no subtitles.  

 

The visual storytelling artist who put this short film together do not require us to need subtitles of the ability to understand  the lines spoken in French. The power of visual storytelling comes from how well they breath human emotion into the images of the characters telling the story on screen.  Oh and there is music, audio as background driving each scene forward or telling you to relax and dwell on this scene for a moment. Music plays a complementary and supportive role to the images moving on the screen. 

 

Humans are wired for story and that is why we only need the images of people, close ups of their facial expressions and melancholy music to shift our mood and the characters on screen shift theirs. Humans are wired for story and we know instinctively  what the storyteller wants us think and feel.

 

What do you think?

Did you find it entertaining?

Did you feel your self moved by the story as the storyteller allowed emotions to wash over the scenes?

 

Let me know what you thought and felt in the comments.

 

 

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David Stapleton's curator insight, September 21, 8:03 PM

What Matters is Inside

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What Is Your Signature Story

What Is Your Signature Story | The Power of Storytelling | Scoop.it
This short visual story is the signature story of the company FedEx. The founder and Chairman of Fed Ex, Frederick Wallace "Fred" Smith narrates. Mr. Smith's narration is delivered with a somber cadence befitting his experiences in wartime Viet Nam.
Art Jones's insight:

Do you have a signature story? This post shares the compelling signature story of FedEx.  Every business and business pro has a signature story, now is the time to tell yours, before someone else does the telling for you.

 

We are here to help!

#TAOSO

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There's only one way to truly understand another person's mind —

There's only one way to truly understand another person's mind — | The Power of Storytelling | Scoop.it
Too often, when we imagine how another person feels, we're really just thinking about how we would feel in their situation.
Art Jones's insight:

When you think about the people in the markets you serve, how well do you know them? Do you take the time to gather your team, and work together to imagine what your ideal customers are thinking? Do you brainstorm with your team to understand the problems your ideal customers struggle with and what they think about solutions like yours? 

 

Well, now there are credible studies which prove thinking about or imagining what your ideal customers think is clearly never enough. 

 

To know what the people in the markets you serve are thinking you must get out into the world, engage them so you can ask them to tell you what's on their mind.

 

Excerpt: “Our experiments found no evidence that the cognitive effort of imagining oneself in another person’s shoes, studied so widely in the psychological literature, increases a person’s ability to accurately understand another’s mind,” the researchers write. “If anything, perspective taking decreased accuracy overall while occasionally increasing confidence in judgment.” Basically, imagining another person’s perspective may give us the impression that we’re making more accurate judgments. But it doesn’t actually improve our ability to judge how another person thinks or feels.

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Want To Change Your Life? Change Your Narrative. Here's How.

Want To Change Your Life? Change Your Narrative. Here's How. | The Power of Storytelling | Scoop.it
When scientists at Yale University followed adults for twenty years to uncover the secrets to a long life, they found one revelation that could change everything.
Art Jones's insight:

Stop consuming junk stories.

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