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PEI AUDIT
Color marketing, lifestyl and personal image in 3 AXIS VISUAL Language - http://www.pei-audit.cz + http://www.pei-3axis.cz
Curated by Michal Zachar
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Rescooped by Michal Zachar from Psychology Professionals
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Dementia and Eight Types of Dementia

Dementia and Eight Types of Dementia | PEI AUDIT | Scoop.it

Dementia is the gradual deterioration of mental functioning that effects memory, mood, thinking, concentration, and judgment. These changes often affect a person’s ability to perform normal daily activities.

 

Read more at: http://www.alzheimersreadingroom.com/2009/09/dementia-and-eight-types-of-dementia.html

 


Via Stewart-Marshall, Adam Atodl
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Rescooped by Michal Zachar from LAB LUXURY and RETAIL & MARKETING : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing & COMMUNICATION : Influence - Réseaux Sociaux -Transformation Digitale
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Camaïeu abolit les frontières du multicanal

Camaïeu abolit les frontières du multicanal | PEI AUDIT | Scoop.it
L'enseigne de textile féminin se lance dans le multicanal. Son site, créé il y a 3 ans, propose désormais la livraison en magasin des achats réalisés en ligne... Une première qui s'inscrit dans une politique ambitieuse de satisfaction client.

Via Made In Retail, Jérôme MONANGE
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Rescooped by Michal Zachar from Retail & Marketing Strategies
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MediaPost Publications J. Crew, Kohl's And Dick's Top Store Loyalty Ranking 02/06/2013

MediaPost Publications J. Crew, Kohl's And Dick's Top Store Loyalty Ranking 02/06/2013 | PEI AUDIT | Scoop.it
J. Crew, Kohl's And Dick's Top Store Loyalty Ranking - 02/06/2013

Via The Mann Group
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The Mann Group's curator insight, February 6, 2013 8:21 AM

The last sentence: "Those shopping experiences stay with people.” So incredibly important

Rescooped by Michal Zachar from Omni Retail
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Le Top 10 des marques du retail

Le Top 10 des marques du retail | PEI AUDIT | Scoop.it

Cependant, des grandes enseignes ont trouvé la façon pour affronter cette situation bouleversante. Quels ont été les retailers les plus perspicaces de l’année passée ?
Amazon, le géant pure-player est le premier de cette liste. 

Tesco est le distributeur britannique dont le reste des enseignes essayent de surpasser.

Target est le préféré parmi les détaillants discount. 

Hermès, compte parmi les marques de luxe les plus reconnues. L’année dernière a été une année victorieuse pour la marque française grâce à sa stratégie d’expansion en Chine

Waitrose s’agit d’une marque qui a montré aux autres commerçants comment adapter un parcours multicanal aucommerce de détail.

Home Dépôt est la marque la plus importante dans pour l’équipement de la maison. L’enseigne américaine est un excellent exemple de l’intégration de e-commerce.

Ikea a prouvé à quel point les coûts et l’innovation sont importants pour la réussite d’une marque.

John Lewis dispose d’une clientèle solide et résistante. Ce qui rend John Lewis différent est que tout en restant fidèle à ses valeurs, la marque britannique a su se réinventer en s’adaptant à ses consommateurs, aux nouvelleshabitudes d’achat et à la nouvelle mis en scène du secteur du retail.

Zara a connu une année phénoménale et a émergé comme un acteur mondial majeur dans le retail. 

Louis Vuitton continue à être la marque de référence dans le secteur du luxe.


Via Jerome Chasques
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Rescooped by Michal Zachar from Made In Retail : Marketing des reseaux Retail de la mode
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Burberry dévoile une nouvelle expérience interactive: la personnalisation intelligente

Burberry dévoile une nouvelle expérience interactive: la personnalisation intelligente | PEI AUDIT | Scoop.it
Les années passent et la maison Burberry est toujours pionnière sur le digital ! Encensée par le grand public pour sa stratégie mise en place sous l’impulsion de son génial directeur de la création Christopher Bailey, Burberry est désormais incontestablement la Maison de Luxe reine du digitale

Via Made In Retail
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Hlavní výhody členství v POPAI CE | Facebook

Hlavní výhody členství v POPAI CE | Facebook | PEI AUDIT | Scoop.it
POPAI Central Europe wrote a note titled Hlavní výhody členství v POPAI CE. Read the full text here.
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Milestones in the History of the Internet [Infographic]

Milestones in the History of the Internet [Infographic] | PEI AUDIT | Scoop.it
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Sayed Suhail's curator insight, February 24, 2013 2:00 AM

A very interesting infographic that highlights the major milestones that have brought us the internet that we know and love today. 

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10 Tips For Effective Social Media Shares For Content Marketing

10 Tips For Effective Social Media Shares For Content Marketing | PEI AUDIT | Scoop.it
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Neil Wilkins's curator insight, February 22, 2013 7:01 AM

Advocacy (sharing of your content by loyal and relevant followers, connections and peers) should be at the heart of your digital content strategy. Here's how to make it happen

Rescooped by Michal Zachar from Public Relations & Social Marketing Insight
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Global Best-in-Class Employee Communications Research | Institute for Public Relations

Global Best-in-Class Employee Communications Research | Institute for Public Relations | PEI AUDIT | Scoop.it

The research found that global best-in-class companies share four principal qualities in the way they communicate with their employees:             - They have an employee-centric focus that drives communication strategy             - They set benchmarks and goals that align with corporate goals             - They measure performance and success toward goals, while tracking employee attitude             - There is a deep-rooted desire to always improve communication with employees and build upon current success....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 22, 2013 3:02 PM

This was a really interesting look at employee communications and a reminder of their importance in the communication mix.

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Marketing ové noviny - Jak a proč byste měli měřit efektivitu marketingu

Marketing ové noviny - Jak a proč byste měli měřit efektivitu marketingu | PEI AUDIT | Scoop.it
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Rescooped by Michal Zachar from Colour Trends - Tendències de Color.
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Pantone Fashion Color Report Fall 2013

Pantone Fashion Color Report Fall 2013 | PEI AUDIT | Scoop.it
Pantone has released its Fall 2013 color report, featuring a comprehensive overview of designers' use of color in their upcoming collections.

Via Mark Strozier, Isabel de Yzaguirre
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Archana Dalvi's comment, August 26, 2013 7:29 AM
acai is tempting
Archana Dalvi's comment, August 26, 2013 7:29 AM
acai is tempting
Archana Dalvi's comment, August 26, 2013 7:29 AM
acai is tempting
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Social Media Marketing Industry Trend (Infographic)

Social Media Marketing Industry Trend (Infographic) | PEI AUDIT | Scoop.it
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Rescooped by Michal Zachar from What's new in Visual Communication?
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ARRRGH! Monsters in Fashion| La Gaîté lyrique (Paris)

ARRRGH! Monsters in Fashion| La Gaîté lyrique (Paris) | PEI AUDIT | Scoop.it

From Alexander McQueen to Andrea Crews, Craig Green to Walter Van Beirendonck, Arrrgh! presents a selection from fifty-eight contemporary creators who, inspired by design, animation and sketches, use monster form and expression in their costume and clothing designs.


Via ECAL Library
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Rescooped by Michal Zachar from Retail & Marketing Strategies
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The Future of Shopping | Think with Google

eBay CEO John Donahoe explains how he re-established the tech giant as the world's leading global commerce platform and payments company by betting big on mobile and local transactions.

Via The Mann Group
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Rescooped by Michal Zachar from Retail & Marketing Strategies
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Report: Google to open U.S. retail stores later this year

Report: Google to open U.S. retail stores later this year | PEI AUDIT | Scoop.it
9to5Google says the company plans to open its first physical stores in time for the holidays. Read this article by Casey Newton on CNET News.

Via The Mann Group
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Rescooped by Michal Zachar from LAB LUXURY and RETAIL & MARKETING : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing & COMMUNICATION : Influence - Réseaux Sociaux -Transformation Digitale
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Mode, Storytelling et Interactivité – Provocations de Calvin Klein, un court-métrage étonnant

Mode, Storytelling et Interactivité – Provocations de Calvin Klein, un court-métrage étonnant | PEI AUDIT | Scoop.it
Calvin Klein innove avec un court métrage dévoilant sa dernière collection de Prêt-à Porter. La marque réaffirme son identité à travers ce film très esthétique.

Via Made In Retail, Jérôme MONANGE
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Rescooped by Michal Zachar from RetailMarket
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The UK’s Nationwide Building Society signs up for V.me, Visa’s digital wallet

The UK’s Nationwide Building Society signs up for V.me, Visa’s digital wallet | PEI AUDIT | Scoop.it
The latest organisation to sign up for Visa's digital wallet - V.me - is the Nationwide Building Society and it is preparing to rollout an initial trial this year.

V.me is a payment ...

Via wonwoopapa
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Rescooped by Michal Zachar from Psychology Professionals
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Positive TV Improves Kids' Behavior, Study Says

Positive TV Improves Kids' Behavior, Study Says | PEI AUDIT | Scoop.it

It's been debated for ages: Does violent TV lead to violent behavior? That's still an open question, but a new study suggests that watching positive programming can improve kids' behavior.
The research looked at 565 Seattle parents of 3-to-5-year-old kids, who were told to fill out diaries about their children's TV-viewing behaviors over the course of a year. Half the parents were coached for six months leading up to the study on getting their kids to watch more "positive" programming — say, Sesame Street or Dora the Explorer instead of Power Rangers. The other half were coached on getting their kids to eat healthier.
The results were relatively weak. After six months, both groups of kids showed behavior improvement, with the TV-viewing sample slightly above the healthy eating sample. After a year, there was no meaningful difference between the two. Low-income boys had the most short-term benefit, researchers said. Overall, though, the benefits faded over time.

 


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Rescooped by Michal Zachar from Psychology Professionals
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National Science Foundation report: Can interactive media boost attention and well-being?

National Science Foundation report: Can interactive media boost attention and well-being? | PEI AUDIT | Scoop.it

Behav­ioral train­ing inter­ven­tions have received much inter­est as poten­tially effi­cient and cost-effective ways to main­tain brain fit­ness or enhance skilled per­for­mance with impact rang­ing from health and fit­ness to edu­ca­tion and job train­ing. In par­tic­u­lar, neu­ro­science research has doc­u­mented the impor­tance of explic­itly train­ing (i) atten­tional con­trol, in order to enhance per­cep­tual and cog­ni­tive fit­ness as well as (ii) kind­ness and com­pas­sion, to pro­duce changes in adap­tive emo­tional reg­u­la­tion and well-being.

 

Read more at: http://www.sharpbrains.com/blog/2013/02/20/national-science-foundation-report-can-interactive-media-boost-attention-and-well-being/


Via Adam Atodl
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Rescooped by Michal Zachar from The brain and illusions
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Guido Daniele | Hand Art

Guido Daniele | Hand Art | PEI AUDIT | Scoop.it

Hand Art


Via Gerald Carey
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Gerald Carey's curator insight, February 22, 2013 1:28 AM

There are lots of other examples on this site.

Rescooped by Michal Zachar from Ethical Fashion
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Communicating sustainability: the rise of social media and storytelling

Communicating sustainability: the rise of social media and storytelling | PEI AUDIT | Scoop.it
Companies are increasingly using digital platforms and smart editorial approaches to highlight their sustainability activity, says Matthew Yeomans

Via Ethicalista
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Rescooped by Michal Zachar from Corporate Identity
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New online fashion store Bulls & Birds #NL

New online fashion store Bulls & Birds #NL | PEI AUDIT | Scoop.it

Globrands heeft de naam Bulls & Birds voor een nieuwe modewinkel ontwikkeld. De opdracht was om een stijlvolle, inspirerende en toegankelijke naam voor een online fashion store, die aanspreekt bij mannen en vrouwen van 20-45 jaar, te ontwikkelen. In eerste instantie voor de Nederlandse markt.  Bij online modewinkels zijn namen als Zalando, Vimodos en Wehkamp de norm; Bulls & Birds valt daartussen op. De winkel is voor iedereen die van een mooie outfit houdt, een fashionlover is, voor een goede kwaliteit gaat en wil dat het nog lekker zit ook.  De naam is ontwikkeld in opdracht van Axivate Capital. De grafische identiteit is ontwikkeld door Pirate Creative Direction.


Via Niels Biersteker
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Nivea děsí lidi na letišti

Nivea děsí lidi na letišti | PEI AUDIT | Scoop.it
Nivea připravila cestujícím na hamburském letišti velmi horké chvilky. Nakonec jim rozdala svoje nové antiperspiranty.
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