Peer2Politics
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Peer2Politics
on peer-to-peer dynamics in politics, the economy and organizations
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How The Sharing Economy Will Impact Marketing

How The Sharing Economy Will Impact Marketing | Peer2Politics | Scoop.it
It’s hard to find a space the sharing economy hasn’t touched. We find people “sharing” accommodations and cars, dog sitters and personal assistants,..
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12 insights from Seth Godin on the emotional marketing revolution — Get In Front Communications

12 insights from Seth Godin on the emotional marketing revolution — Get In Front Communications | Peer2Politics | Scoop.it

Today, best-selling author Seth Godin shared his thoughts on social media marketing, creativity, and business relationships. Godin was the guest on a webinar organized byVocus, a provider of cloud marketing software.

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OpEdNews Article: Sharewashing is the New Greenwashing

OpEdNews Article: Sharewashing is the New Greenwashing | Peer2Politics | Scoop.it
The idea of a "sharing economy" is an important one, and urgently needed today, but the word "sharing" is increasingly being roped into a sharewashing agenda. The key difference between the promise of the actual sharing economy, and the flood of sharewashing companies seeking to hide under its mantle, is that the latter inescapably involve monetary exchange, for profit.
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Influencers: Very few people make truly individual choices - MarkLives.com

Influencers: Very few people make truly individual choices - MarkLives.com | Peer2Politics | Scoop.it

I’ll concede that maybe 5% of what consumers buy is their own choice, but I maintain that 95% of purchase decisions are based on other people’s recommendations or endorsements, no matter how subtle or surreptitious they might be. I argue that people buy a product because they think it is the right option based on what their peers and what their sources of influence, most importantly, deem is right.

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