Peer2Politics
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Peer2Politics
on peer-to-peer dynamics in politics, the economy and organizations
Curated by jean lievens
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Interview: Unilever's Paul Polman on diversity, purpose and profits

Interview: Unilever's Paul Polman on diversity, purpose and profits | Peer2Politics | Scoop.it
Paul Polman talks to Jo Confino about authenticity, transparency, a clear sense of purpose in business and why he's not worried about profit warnings
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How Sustainability is Growing Unilever’s Brand Equity and Profits

How Sustainability is Growing Unilever’s Brand Equity and Profits | Peer2Politics | Scoop.it
Unilever is working toward a new business model that “...enables responsible, equitable growth that is decoupled from environmental impacts.”
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Genna Bennett-Burkhardt's curator insight, September 29, 2014 10:27 PM

taking ethical business practises can be the best thing for your brands equity. With Unilever demonstrating this, the article highlights the growing importance of business sustainability, and how to transfer that into value for your customers and add value to your brand! however like quoted in the article 'Creating a vision like Unilever’s is one thing. Making it happen is the challenge'.