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Comcast’s Stream TV Now Available After Delay

Comcast’s Stream TV Now Available After Delay | Pay-TV | Scoop.it
than never.

Comcast today confirmed that Stream TV, its OTT linear TV product for Xfinity broadband-only subscribers, is finally launching in the Boston area.

When Comcast initially announced Stream in July, the operator said it would roll out in Boston by the end of summer 2015, followed shortly after by Chicago and Seattle.

Summer came and went and, as TV Predictions pointed out, Stream did not materialize.

Now Stream is finally online in the greater Boston region and Comcast says that it will offer the service across its entire footprint by early 2016.

Stream TV costs $15 per month and includes Xfinity subscribers watch a handful of broadcast channels live on tablets, smartphones and laptops. It includes access to TV Everywhere and cloud DVR.

Customers who sign up will get the first month free and can access content online or through the Xfinity TV app.
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Sony’s Playstation Vue Announces Content Deal with ABC, Disney and ESPN

Sony’s Playstation Vue Announces Content Deal with ABC, Disney and ESPN | Pay-TV | Scoop.it
Sony’s Playstation Vue Announces Content Deal with ABC, Disney and ESPN
Thu, 11/05/2015 - 11:06am by Andrew Winistorfer, Associate Editor, @cedwinistorfer
Videogame consoles are an underrated soldier in the war of OTT; more people own an Xbox or a Playstation than a Roku or a Chromecast, after all. The console companies have deals with multiple different content providers, but Sony might have pulled out in front of its console competition.

The company announced a wide-reaching content agreement between its Playstation Vue platform and Disney, which includes content from ABC and ESPN and all its ESPN networks. Playstation Vue is positioning itself as an alternative to Sling TV, as it offers live linear programming, including content, now, from all four of the big networks. Sling TV hasn’t been able to sign up any of the big four so far.  

The deal with Disney includes a large selection of on-demand material from Disney and ESPN. Playstation Vue subscriptions start at $50 a month, and already includes channels like Comedy Central, USA, AMC, FX and others. Vue works on PS4, PS3 and iPad.   
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Can the TV Guys Put the Netflix Genie Back in the Bottle?

Can the TV Guys Put the Netflix Genie Back in the Bottle? | Pay-TV | Scoop.it
Netflix may not be able to secure as many network shows in the future.
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Twitter Suspends Sports Sites’ Accounts for Sharing the NFL’s Videos

Twitter Suspends Sports Sites’ Accounts for Sharing the NFL’s Videos | Pay-TV | Scoop.it
Twitter accounts for Deadspin and SB Nation were suspended Monday for sharing copyrighted NFL content.
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Pay TV set-top box needs an open app platform now!

Pay TV set-top box needs an open app platform now! | Pay-TV | Scoop.it
TiVo’s Bolt highlights the power of a unified video app platform. Operators need to adopt this approach, and give the set-top box an open app platform.
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Amazon is considering making its own TV service that will compete with cable

Amazon is considering making its own TV service that will compete with cable | Pay-TV | Scoop.it
Amazon is said to be making its own online TV service, according to a new report.
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Winners and Losers in TV's New App Economy (Guest Column)

Winners and Losers in TV's New App Economy (Guest Column) | Pay-TV | Scoop.it
As novelist William Gibson once said, the future is already here; it's just not evenly distributed. Consider that in the U.S., revenue from the top 10 video streaming apps more than tripled during the year ending in July, driven by HBO Now, Netflix and Hulu. And in early September, Apple CEO Tim Cook made it official, proclaiming in support of...
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CBS Sports to Stream Super Bowl 50, Other NFL Games Free on Apple TV

CBS Sports to Stream Super Bowl 50, Other NFL Games Free on Apple TV | Pay-TV | Scoop.it
CBS Sports this week announced it will expand its streaming NFL coverage on the Apple TV, with plans to stream two regular season games, four playoff...
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Cutting the Cord: NFL streaming options still limited but are opening up

Cutting the Cord: NFL streaming options still limited but are opening up | Pay-TV | Scoop.it
The NFL largely requires customers to retain pay-TV accounts for streaming live games. But there are some workarounds for cord-cutters or those who simply prefer to watch the NFL on mobile devices.
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Twitter releases data on Periscope's copyright infringement problem

Twitter releases data on Periscope's copyright infringement problem | Pay-TV | Scoop.it
Periscope is only five months old, but it's already drawn the attention of HBO and other cable operators for piracy. According to Twitter's latest transparency report, Periscope has received 1,391...
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Comcast and Discovery Announce Long-Term Distribution Deal

Comcast and Discovery Announce Long-Term Distribution Deal | Pay-TV | Scoop.it
The multiyear agreement is a public olive branch after the two companies clashed during Comcast’s takeover attempt of Time Warner Cable.
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NCTA, pay-TV lawyers meet with FCC, try to shoot down tech industry's AllVid push

NCTA, pay-TV lawyers meet with FCC, try to shoot down tech industry's AllVid push | Pay-TV | Scoop.it
Lawyers for the NCTA and every major pay-TV company met with FCC commissioners earlier this week in an attempt to block supporters of the AllVid technology for set-top boxes.
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MPAA Takes Down Pirating Group And Popcorn Time Fork

MPAA Takes Down Pirating Group And Popcorn Time Fork | Pay-TV | Scoop.it
There are corks popping around the MPAA offices today. The American trade organization is claiming responsibility for shutting down several pirating services..
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TV networks open labs to read the minds of viewers

TV networks open labs to read the minds of viewers | Pay-TV | Scoop.it
TV networks open labs to read the minds of viewers
REUTERS NOVEMBER 4, 2015 12:09 AM
TAGS: COMCAST, COMCAST CORPORATION, NBCUNIVERSAL, TV, VIACOM, VIACOM MEDIA NETWORKS

Image Credit: Reuters / Brendan McDermid
New York (By Jessica Toonkel for Reuters) — TV networks are trying a new tactic to understand what shows and commercials people like to watch: read their minds.

Comcast Corp’s NBCUniversal and Viacom Inc are each opening labs where they will study TV viewers in mock living rooms filled with infrared cameras tracking their biometrics – such things as eye movements and facial reactions made while hooked up to skin sensors and heart monitors.

Viacom’s lab, which is being built in New York, will include electroencephalograms (EEGs) to monitor peoples’ brain waves while watching television. And ratings firm Nielsen Holdings, which just bought neuroscience firm Innerscope Research earlier this year, is adding facial coding and biometrics to its labs, which currently conduct eye tracking and perform EEGs.

FROM VENTUREBEAT
How do you get consumers to connect with and engage with your brand flawlessly? This free and interactive web event arms you with the tools you’ll need to get ahead.
Networks have tried for years to find out what viewers think, but their technology is still mostly based on surveys and asking watchers to turn dials about what they like and don’t. The new biometric data avoids questions, tapping straight into physical response.

“The problem is that when you ask someone how they respond to things, they sometimes think about it or they overthink it,” said Alan Wurtzel, president of research and media development at NBCU. “This is the closest to what’s going on inside your brain.”

As more viewers fast-forward through ads, and advertisers increasingly shift their budgets away from TV in favor of digital ads, networks see neuroscience and biometrics as a way for them to target ads better and improve relations with advertisers.

The experience of The Ad Council, a New York-based organization that creates ad campaigns for non-profits and government agencies, shows how using biometrics could help boost response from viewers. It has worked with Nielsen Neuroscience to test some of its ads.

In testing one ad, for The Shelter Pet Project, which promotes the adoption of pets from local animal shelters, viewers were engaged by watching a mixed-breed dog playing with the screen and reaching out to viewers. But the parts of viewers’ brains triggering memory weren’t firing when the message about contacting Shelterpetproject.org appeared on the screen, said Patty Goldman, research director with Ad Council.

So Ad Council tweaked the ad to add audio encouraging viewers to visit the site. While it’s not known how much the change affected the results of the ad, the Ad Council did have success with the entire campaign, seeing average monthly visitors to the Web site increase to 174,000 from 74,000 within the first three months of the campaign.

NBCUniversal, which opened its lab in Orlando, Florida, in September, wants to be able to tell which scenes elicit the strongest emotional response from viewers, and then use those scenes in its promotional ads, said Wurtzel.

Viacom is examining different kinds of viewer focus and ultimately wants to find the best time for a commercial, so that, for example, if a scene elicits a response from expectant mothers it can plug in a diaper ad; if the scene makes people hungry, it’s time to run an ad for food. Viacom, whose offerings include Nickelodeon and MTV, has been working to improve the ratings of many of its top networks, which have been in decline.

The concern is that the new process, which at $30,000 to $100,000 per study costs about twice as much as normal focus groups, may not improve sales.

“Just because their brain cells are lighting up during a commercial, doesn’t necessarily mean they are going to buy the product, they may simply find the commercial engaging,” said Beth Rockwood, senior vice president, market resources and advertising sales research at Discovery Communications, which is looking into possibly doing more with neuroscience research.

Hershey Co has been using neuroscience and biometric research for several years, and still is unsure what conclusions it can draw regarding their effectiveness. “I don’t think anyone is comfortable saying that this is going to translate into more sales,” said Andy Smith, director of consumer insights at Hershey.

He said he agrees that the research can win points with advertisers, a crucial advantage in TV’s war with the Internet.

“If I can get more growth by spending less, we benefit,” Smith said.

MIND READING

Every week in the Time Warner Center in New York City about 200 people are paid to come to be watched watching television, movies or playing on computers in Time Warner Inc’s three-year old Medialab. Participants get paid anywhere from $10 for a 10-minute study to $1,000 for a full day.

Cameras which track their eyes and record their facial expression line the front of a fake living room. Clip-on sensors on their fingers pump a micro-electric current to track sweat. Belts track heart rates and next year, the lab will add EEGs.

Time Warner’s Turner Broadcasting System, a pioneer in biometrics, with Innerscope Research tested a U.S. Navy ad that depicted an aircraft carrier. Using eye tracking technology, Turner was able to see that viewers with devices in their hands looked up at the sound of the helicopters in the middle of the ad. There also was a spike in the heart rates and skin sensors in the moments following the sound, showing that they had the strongest emotional response to the ad during those seconds, said Howard Shimmel, chief research officer at Turner.

“The eye tracking showed that they looked back up, but the biometrics showed that they were engaged,” said Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience. “Eye tracking is not an emotional measure, it’s an attention measure and even people focus on something, their brain may not be responding to it.”

However, viewers looked back down at their devices after the sound. Turner’s response to advertisers: announce your brands, don’t just show them.

Networks also need to worry about toeing the line between being engaging and making consumers feel used.

“I think that we should all feel a little paranoid and a little manipulated by all of this,” Poltrack said. “This is a trust and if we do it right, we provide information and content that is valued.”

(Editing by Peter Henderson and John Pickering)

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Zattoo attacks cable and satellite with Apple TV 4 live TV app

Zattoo attacks cable and satellite with Apple TV 4 live TV app | Pay-TV | Scoop.it
Share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to email t…
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New-Media Companies Shift Attention to TV

New-Media Companies Shift Attention to TV | Pay-TV | Scoop.it
Companies like BuzzFeed, Vice Media and Huffington Post are known as “new-media” specialists. Now, they’re venturing aggressively into a decidedly old-media stronghold: television.
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WyWy’s TV Analytics Dashboard measures real-time impact of TV ads on online KPIs | VideoNet

WyWy’s TV Analytics Dashboard measures real-time impact of TV ads on online KPIs | VideoNet | Pay-TV | Scoop.it
WyWy's new product is aimed at TV airtime planners and buyers, and allows them to adjust their TV ad campaigns mid-stream to optimise the conversion outcomes on clients’ online properties and apps.
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Canada's Rogers to show NHL, Blue Jays games in 4K amid its rollout of 1-Gig services

Canada's Rogers to show NHL, Blue Jays games in 4K amid its rollout of 1-Gig services | Pay-TV | Scoop.it
Canada's Rogers Communications announced a major 4K programming initiative, with plans to show all 81 Toronto Blue Jays baseball games and 20 "marque" National Hockey League match-ups in the UltraHD format next year.
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ABC News introduces VR initiative with 360-degree tour of Syria

ABC News introduces VR initiative with 360-degree tour of Syria | Pay-TV | Scoop.it
ABC merged virtual reality and in-depth news reporting to create an immersive video about endangered antiquities in Damascus, Syria.
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CBS Research Chief Says Consumers Will Be Ahead of Nielsen for Next 5 Years

CBS Research Chief Says Consumers Will Be Ahead of Nielsen for Next 5 Years | Pay-TV | Scoop.it
TCA 2015: David Poltrack has “great sympathy” for TV ratings giant
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