Patient centricity as a mindset in pharma
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Developing your patient-centric strategy - PMLiVE

Developing your patient-centric strategy - PMLiVE | Patient centricity as a mindset in pharma | Scoop.it
As a concept 'patient-centricity' - the process of designing a service or solution around the patient - is really rather simple, but as an aim for pharmaceutical companies it is all too often overlooked.
Jill Donahue's insight:

I'd like to add that patient-centricity begins as a mindset. Create the culture of patient-centricity. Help our people be purpose-driven (patient-driven) and that's when we will see that patient-centricity and profitability are not incompatible but rather inseparable. 

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Patient-centricity for pharma marketers - PMLiVE

Patient-centricity for pharma marketers - PMLiVE | Patient centricity as a mindset in pharma | Scoop.it
Patient-centricity for pharma marketers: when someone working in the industry becomes a patient http://t.co/URIw2kmHIj

Via Olivier Delannoy
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7 Secrets Of Building A Customer-Centric Company Culture - Forbes

7 Secrets Of Building A Customer-Centric Company Culture - Forbes | Patient centricity as a mindset in pharma | Scoop.it
Here's my list of seven steps for creating a customer-centric culture at your company.
Jill Donahue's insight:

Yes! This is how pharma can move patient-centricity from being just  project-based to being personnel-based. When we shift our culture and mindset then patient centricity and profitability are inseparable. 

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