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E-book ajuda na implantação de SAC 2.0 em mídias sociais | Webinsider

E-book ajuda na implantação de SAC 2.0 em mídias sociais | Webinsider | enredando | Scoop.it

Artigos opinativos com alma e postura | Webinsider (E-book ajuda na implantação de SAC 2.0 em mídias sociais http://t.co/hA4ZmCaE...)...


Via Jandira Feijó
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Engajamento no Facebook está caindo

Engajamento no Facebook está caindo | enredando | Scoop.it
Pesquisa revela que 35% dos usuários do Facebook estão menos engajados na rede social do que há seis meses...
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Presentation Alphabet

Created by Ethos3 Communications Web: http://www.ethos3.com

Blog: http://blog.ethos3.com...


Via Baiba Svenca
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Mesmo com aulas gratuitas, plataformas online atraem capital de risco - vida - Estadao.com.br

Mesmo com aulas gratuitas, plataformas online atraem capital de risco - vida - Estadao.com.br | enredando | Scoop.it

"O avanço dos cursos de distribuição maciça pela internet já causa preocupação entre os responsáveis por instituições tradicionais de ensino – publicações como o jornal Chronicle of Higher Education vêm trazendo, há algum tempo, artigos que comparam o estado atual do Ensino Superior ao dos jornais e revistas de papel no início da era dos noticiários online.

Em entrevista recente à revista New Yorker, o atual presidente de Stanford, John Hennessy, disse que a questão do ensino à distância é a principal de suas preocupações. “Há um tsunami a caminho”, declarou."

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Inside the Storytelling Matrix, Part 1: Problem and Paradox

Inside the Storytelling Matrix, Part 1: Problem and Paradox | enredando | Scoop.it

You’d think that a problem makes for an interesting story. But when it comes to telling the story of game-changing innovation, the “problem/solution” model is broken. This is why so many brands and causes have a hard time telling their story. When it comes to business, you want to introduce a paradox, not just a problem.

 

What a great post from colleage Michael Margolis on how to re-think the problem/resolution elements of a story into presenting the possbility & then the obstacle being faced.

 

This is an especially important insight for nonprofits to get because the problem/resolution set up starts out with a negative -- which can be a turn-off for people. As Michale says, we are surrounded by enough problems these days.

 

So turn the problem/resolution dyamic on its head and shift to presenting the possibility/obstacle dynamic instead.  That way you are leading with a positive, and then presenting the obstacle to overcome. Obviously then people's participation in the cause/business will help the obstacle be overcome. Or part of the obstacle has already been overcome with people's help.

 

Now, I would suggest doing the same for any business -- present the possibility and the obstacle, and then the resolution or call to action.

 

I be you'll feel better setting up your story this way, and so will your audience. Let me know how it goes!


Via Dr. Karen Dietz
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Qwiki: um exemplo de apresentação que dispensa (muito) texto | Papo de Homem

Qwiki: um exemplo de apresentação que dispensa (muito) texto  | Papo de Homem | enredando | Scoop.it

Qwiki é uma startup que se mostrou ao mundo pela primeira vez no segundo semestre de 2010, durante um evento em San Francisco, cuja proposta é transformar a informação em uma experiência. Acreditam que não é porque as informações estão armazenadas em máquinas que elas precisam ser apresentadas como uma lista automática compatível à máquina.

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Why Curation is Now a Marketing Must!

Why Curation is Now a Marketing Must! | enredando | Scoop.it

This piece was written by Tatyana Meshcheryakova, while we've so many articles about curation,  you can always find something you didn't know or haven't thought of, hopefully this is no exception.

 

The author quotes from one of my trusted souces, Beth Kanter:

 

"Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community".

 

Here are some takeaways from Steve Rosenbaum who pretty much echos Beth Kanter, please visit Beth's blog for lots of great informatio on curation.

 

**Be Part of the Content Ecosystem not just a re-packager of it. Created, contributed, and collected — the three ‘c’s is a strong content mix that has a measurable impact.

 

**Follow a Schedule. Make sure to post at the same time each week.

 

**Embrace Multiple Platforms. Today content consumers get their information on the platform of their choosing. 

 

**You should consider posting short bursts on Tumblr, images on Pinterest, video on YouTube, and community conversations on Facebook.

 

**Engage and Participate. Make sure you’re giving back by reading others and commenting on their posts.

 

Selected by Jan Gordon via Contentmarketingdigest covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/KwcqYo]


Via contentmarketingdigest, janlgordon, Jandira Feijó
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Beth Kanter's comment, May 27, 2012 1:45 PM
Thanks so much Jan for the shout out .. and should go thank Tatyana. Here's a curated collection of presentations, workshops, interviews, and resources on Content Curation in general and more specific advice to nonprofits - http://socialmedia-strategy.wikispaces.com/Content+Curation