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Newest Trend in the Flexible Packaging Sector: Latin America, the Next Frontier

Newest Trend in the Flexible Packaging Sector: Latin America, the Next Frontier | Packaging news | Scoop.it
Max Douglas's insight:

New opportunities are being created in the flexible packaging sector thanks to increased investments in the food & beverage industry (http://www.marketsandmarkets.com/Market-Reports/flexible-packaging-market-1271.html).

 

While markets remain stable in North America and Europe (with Eastern Europe being the exception), emerging markets in APAC (Asia-Pacific) and Latin America continue to fuel growth. In Latin America, in particular, growth is attributed to the increasing westernization of consumer taste and the expansion of the food and beverage sector overall. Since 2005 the flexible packaging sector has grown in the region an average 5.3% per year with an average turnover of $4.3 million. Brazil, Colombia and Argentina make up 67% of all demand for the region (http://ow.ly/qQHHK) with important international events such as 2014 World Cup and 2016 Olympic Games adding to the need for flexible packaging.

 

In Latin America, GualapackGroup and Shamrock Specialty Packaging have followed global trends in the flexible packaging sector by opening new production sites in Costa Rica and Mexico respectively (http://www.foodproductiondaily.com/Financial/Packaging-companies-see-investment-opportunities). As one of the largest flexible packaging producers, Gualapack Group, for example, is producing its complete line of Cheerpack DP used for baby food, beverages and dairy snacks among other things (http://bit.ly/1aSU6Gb).

 

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Diageo gives Parrot Bay cocktails wings with national roll-out

Diageo gives Parrot Bay cocktails wings with national roll-out | Packaging news | Scoop.it
Diageo is to roll out a range of single-serve ‘freeze and squeeze’ cocktails across the UK…
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Can a packaging concept generate growth? The Ella’s Kitchen case

Can a packaging concept generate growth? The Ella’s Kitchen case | Packaging news | Scoop.it
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Dear all,

I read that Ella’s Kitchen has been recently purchased by the multinational Hain. That is a great deal for the US food giant! EK has, indeed, a unique brand positioning with a 360° approach that stimulates the consumers five senses: taste and smell with innovative recipes, sight with colorful products and touch thanks to their “squeeze pouch” packaging. This strategy has been the pillar of EK’s constant success for the past 5 years and the origin of the brand performance in the baby food market. One of the main reasons to the brand meteoric growth, in particular in the UK and in the USA, are its creative and 100% organic recipes (read more on http://www.dailynews.com/business/ci_22379065/more-babies-squeezing-organic-food-from-pouches).

Ella’s Kitchen CEO – Paul Lindley says in an interview, that packaging innovation has been the key factor in Ella’s success and allowed the company to introduce the pouches in the UK baby food market. Ella’s Kitchen has become a category leader, with a successful distribution in all the retail channels (read more on http://www.just-food.com/comment/ellas-kitchen-is-hains-most-promising-uk-buy_id123157.asp).

I think that Ella’s strategy to use spouted pouch for its product packaging has definitely contributed to its incredible success in the baby food sector: a safe, hygienic, fun easy to carry and to store packaging idea (read more on http://www.gualapack.com/en/stand-up-pouch-doypack-spouted-pouch).

So, to the question, can a packaging concept be a determinant to a company’s growth, my answer is yes, and so is important the ability to interpret market’s needs. What do you think about it? We would love o hear your opinion… 

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Smooch bids to turn pouch fruit purée into adult snack

Smooch bids to turn pouch fruit purée into adult snack | Packaging news | Scoop.it
Suppliers are hoping to transform pouched fruit purée – a staple of the babyfood market – into an adult snack…
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Rebirth of the Ready to Drink (RTD) Sector

Rebirth of the Ready to Drink (RTD) Sector | Packaging news | Scoop.it
Max Douglas's insight:

The economic crisis changed the market and, as a consequence, the habits of consumers in all sectors of the economy. Even consumers of alcoholic beverages have had to change their habits. In recent years the UK has noticed a trend of alcohol drinkers who prefer to meet-up and drink at home rather than at the pub or bar, the main reason being to save money.

 

For years the Ready to Drink (RTD) sector has had difficulties getting off the ground due to battles with anti-alcohol associations. These associations sustain that alcohol used for at-home consumption is of low quality and thus is harmful to your health. To satisfy the demands of home drinkers, but also to problems with associations, producers of alcoholic beverages are looking to position their products within the premium segment of the market. For example, in the wide-distribution cocktail market, producers are looking to make their products healthier by increasing the percentage of fruit they contain or increasing the quality of the alcohol. The goal for cocktail producers in this market is to create a drink that has the same quality of those at a bar or pub (read more at http://www.marketingweek.co.uk/news/drinks-giants-shake-up-premixed-cocktail-market-with-premium-drive/4006969.article).

 

In order to attain premium status companies are using diverse strategies. Diageo, for example, has launched cocktails in pouches. The idea was born after they noted the success of frozen cocktails in the American market. The product, before being introduced in the UK market, was tested in three European countries. For Diageo the choice of using pouches was strategic in order to preserve the quality of the cocktail, thus positioning it in the premium market. Behind the Diageo packaging is the Gualapack Group (read more at http://www.gualapack.com) which is very active in this new market. For now the cocktails offered by Diageo are offered in traditional pouches, but there is also potential for other types of packaging such as spouted pouches, a sector in which the group is in the cutting-edge.

 

This innovative product is expected to be an enormous success in terms of sales in Europe, as in the United States, and significant investments have been made in its advertising and marketing. For example, Pernod Ricard has launched a chain of cocktail bars in the largest cities in the UK looking to encourage consumers to purchase their pre-mixed cocktails in cans.

 

According to opinion leaders in the sector frozen cocktails in pouches work: cocktails are really much tastier and thanks for the packaging the opinion of the products is high (read more: http://boozereview.co.uk/2013/06/08/parrot-bay-frozen-citrus-daiquiri/). What do you think? Do you believe that pre-formed pouches can work for the cocktail/alcoholic beverage market?

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The Best 'Simple Innovations' By Consumer Products Companies

The Best 'Simple Innovations' By Consumer Products Companies | Packaging news | Scoop.it
The following guest post is by Dan Gross, a second-year MBA student at Stanford. The consumer products industry has a lackluster track record for using technology in scrappy ways to help enhance the consumer experience.
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Five Pack Types to Watch in the Food Packaging Industry in 2013 - Analyst Insight from Euromonitor International

Five Pack Types to Watch in the Food Packaging Industry in 2013 - Analyst Insight from Euromonitor International | Packaging news | Scoop.it
Market research company Euromonitor International discusses five pack types to watch in 2013.
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Few interesting figures about the food packaging industry in 2013

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The Food Innovation That’s Quietly Taking the Market By Storm

The Food Innovation That’s Quietly Taking the Market By Storm | Packaging news | Scoop.it
Elizabeth Carney discusses the burgeoning food pouch market, explaining how the trend is gaining traction with babies, toddlers and adults alike – plus the companies involved.
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