Packaging and Cheerpack
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New Strategies in the market of pouch: from the contract packing solutions to the entry in a new market

New Strategies in the market of pouch: from the contract packing solutions to the entry in a new market | Packaging and Cheerpack | Scoop.it
Gino Pino's insight:

Networking is the keyword that defines the new Gualapack's strategy dedicated to the world of contract packing: a new way to make business and produce quality product. Gualapack is the world leader in premade flexible packaging solutions.

 

Gualapack strategy is changing the way contract packing is known by creating a wide network.

The company today proposes a new way of involving partners and clients in co-packing by focusing on the concept of networking. The new strategy aims to strenght the connections between Gualapack, its clients and several copackers. If a company is looking for a co-packer or wants to be a copacker, Gualapack's network can be an essential resource for a company business.

 

Gualapack packaging system provides a complete range of filling machines for direct investments and a global co-packer network with specific features and equipments tailored according to the specific products and treatment. The network is able to satisfy at best every kind of requirement from all over the world. Gualapack pouch filling machines are available directly from this network of companies to perform a variety of treatments such as: hot filling, pasteurization, sterilization, cold filling with or without the Ultra Clean Technology. Gualapack keep consistently investing in R&D, developing new projects in order to stand out from the crowd for innovative packaging and, as well as, offering always a good service.

 

It is innovation that leads Gualapack to dominate the Spanish and English markets. The market of pouches is keeping growing more and more not only in the baby food market. The baby food market represent a case of success for pouches and flexibles packaging in general because of its characteristics such as packaging safety, a good food storage. Furthermore the flexible packaging has a colorful and distinctive design which capture immediately the attention of moms. So also for the company the packaging is an element of marketing.

 

As has been told in the previous paragraph the flexible packaging has been successful in the baby food sector but not only. In fact companies are more likely to think about the entry in the adult market. 

Nowadays the flexible packaging is much popular within the athlets category because it is a kind of packaging which is comfortable for sport in general and particularly for biking or running. 

 

The market that need to be attacked is the adult market but related to those professionals who has no time for cooking and want to have an healthy meal also during the luch time. At the moment the market is still young and there are many controversy. For example many companies have doubts about the success of the pouch in this market which is completely different by characteristics.

 

 

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The Brickcap by Gualapack is the perfect example of how a packaging can be sustainable and enjoying at the same time.

The Brickcap by Gualapack is the perfect example of how a packaging can be sustainable and enjoying at the same time. | Packaging and Cheerpack | Scoop.it
Gino Pino's insight:

Gualapack, the world leader in pre-formed flexible packaging with closures, has strengthened its range with a brand-new, unique product, the BrickCap, a closure that is destined to revolutionise the marketplace. Why? Because BrickCap's closure has three features that have never before been available together: security, distinctiveness and sustainability.

 

What makes BrickCap really special is its function as a toy, without even talking about its security aspect. After use, BrickCap magically transforms itself into a building block game; children can build 3D objects, starting from using just a few BrickCaps right up to using hundreds, the only limit being the child's imagination. What's more, BrickCap is a product that can be collected and used again and again and again.

 

In addition, BrickCap offers a defining standard in environmental sustainability, because the closure isn't thrown away with the rest of the packaging but takes on a new function, becoming a game that can be constantly reinvented. Thus the concept of a product's second life becomes reality a real packaging innovation.

 

The all-new BrickCap further enhances the Gualapack range of products, satisfying the differing demands of food conservation and customer product experience, designed to hold all sorts of food products, from drinks to fruit purees, dressings to sauces, infant foods to energy drinks or for health or beauty products. And all created with an eye on our children and their future.

 

Gualapack is the world leader in pre-made flexible packaging solutions with a spout and cap. The company was founded in 1986 in Alessandria for the production of flexible packaging. In 1989 it started producing an innovative type of flexible packaging: the Cheerpack. Today, the product range is divided into Cheerpack CP and Cheerpack DP (Spouted Stand Up Pouch ). Thanks to the commercial success enjoyed by Cheerpack pouches, Gualapack now has two production facilities: the headquarters, based in Castellazzo Bormida (AL), Italy, and a new facility in Nadab, Romania, which opened in May 2011. As from late 2010, Gualapack has become part of the GualapackGroup, leader in flexible packaging, together with Safta - historical company in the flexible packaging sector.

Gualapack remains active in the flexible packaging market by continuing innovate and try new solutions in order to meet costumer expectations. Over the years, Gualapack has been investing in R&D, developing new projects in packaging innovation with strong innovative and service contents. These investments ininnovative packaging allow to find more efficient solutions in order to meet the needs of both productivity and safety as to hygiene and consumption.

 

 

www.Gualapack.com/en

 

Watch our video here:

 

Short version: http://www.youtube.com/watch?v=imrAbNOChk0

Full version: http://www.youtube.com/watch?v=sRV2nD2Lpps

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