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Procter & Gamble packs QR codes into print ads for multichannel interaction - Software and technology - Mobile Marketer

Procter & Gamble packs QR codes into print ads for multichannel interaction - Software and technology - Mobile Marketer | P&G | Scoop.it

Procter & Gamble is loading its print ads with mobile bar codes that not only educate consumers about products, but also drive mobile sales for brands including Secret, Pantene and Gillette.


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Procter & Gamble growth factory Innovation Case Study

Procter & Gamble growth factory  Innovation Case Study | P&G | Scoop.it

While P&G is widely recognized for its marketing might, its legacy as an innovator is equally rich. Over its 175-year history, the Cincinnati firm has consistently created new categories of consumer goods -- from the first disposable diaper (Pampers) to the first toothpaste with fluoride (Crest) to the first synthetic laundry detergent (Tide).


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Procter & Gamble, the Innovation Well Runs Dry

Procter & Gamble, the Innovation Well Runs Dry | P&G | Scoop.it

For much of its history, Procter & Gamble (PG) didn’t just launch new products, it created new product categories, from the first mass-produced disposable diapers to Crest teeth-whitening kits.

 

That’s one reason P&G has more than 1,000 Ph.D.’s among the 8,000 employees at its 26 innovation facilities around the world. “P&G is largely a branded science company,” says Larry Huston, former innovation officer at P&G who’s now managing director of 4inno, a consulting firm.


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Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences

Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences | P&G | Scoop.it

Monday 15th October 2012 sees the launch of My Ariel, a brand new through-the-line marketing campaign from P&G laundry brand Ariel. The campaign hails a new direction for Ariel detergent and Ariel Stain Remover, marking a departure from the historic demo-led, proof of performance campaigns, to a focus of using storytelling to emotionally engage audiences. This approach recognises the shift in the modern consumer’s expectations of new brand campaigns.

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