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In defense of the fat startup

In defense of the fat startup | P&C Leads | Scoop.it
One of the biggest innovations to happen in the startup world in the last decade is the Lean Startup movement, coined by Eric Ries.
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Social Experience Platform Mass Relevance Launches in the UK [2360] | Second Screen - TV App Market

TV App Market - Second Screen, Social TV, Transmedia, VoD, Connected TV News and Opinion
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Intelligent content: where 'new media' is going next

Intelligent content: where 'new media' is going next | P&C Leads | Scoop.it
Jonny Rose predicts that content will both read and be read, freeing us from the content marketing deluge (Intelligent content: where 'new media' is going next http://t.co/64RA2NvA1f | @guardian)...
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5 Tips on Taking Charge of Your Earned Media | Outbrain

5 Tips on Taking Charge of Your Earned Media | Outbrain | P&C Leads | Scoop.it
How to make your earned media earn its keep: http://t.co/TXtWI6XXq9 via @Outbrain Monitor. Prioritize. Amplify. Measure. Respond.
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Salesforce.com buys cloudconnect just in time for Dreamforce - GigaOM

Salesforce.com buys cloudconnect just in time for Dreamforce - GigaOM | P&C Leads | Scoop.it
San Francisco Chronicle
Salesforce.com buys cloudconnect just in time for Dreamforce
GigaOM
The CRM kingpin's acquisition binge continues with the buyout of cloudconnect, a startup founded by Adam Gross, a respected former Salesforce.com exec.
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The 25 Best Inventions of the Year

The 25 Best Inventions of the Year | P&C Leads | Scoop.it
... (The 25 Best Inventions of the Year 2013 http://t.co/Q6VbxDxd1U [via @time])
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Salesforce1 Customer Platform–Sell, Service, Market Like Never Before - Salesforce.com

Salesforce1 Customer Platform–Sell, Service, Market Like Never Before - Salesforce.com | P&C Leads | Scoop.it
Say hello to the Salesforce1 Customer Platform. Connect all your apps, devices and data together in one place. Leap ahead with the revolutionary customer platform. (Say hello to the Salesforce1 Customer Platform.
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Introduction to Innovation & Disruptive Models (with image) · VivaKi

By VivaKi Staff (Finch15's @saneel discusses the roles customers & brands play in a company's innovation agenda http://t.co/403daMmIBZ)
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DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

DigitasLBi, Razorfish Cut Cross-Ad Deal With Google:
Tweet Buffer DigitasLBi and Razorfish, ad agencies owne... http://t.co/9yWqpMuTEa
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"DigitasLBi and Razorfish, ad agencies owned by the Publicis Groupe, have secured a deal with Google in which they have committed to working more closely with the digital marketing giant on behalf of their brands across its digital properties. This will include video (such as YouTube), display ads and mobile ads."

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3 Reasons Your Content May Be Doomed From the Start and What To Do About It | Outbrain

3 Reasons Your Content May Be Doomed From the Start and What To Do About It | Outbrain | P&C Leads | Scoop.it
Are You Wasting Time on Content? How to solve that. http://t.co/bSY1aYARtC via @outbrain @brandedcarter
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How Amazon is building substations, laying fiber and generally doing everything to keep cloud costs down

How Amazon is building substations, laying fiber and generally doing everything to keep cloud costs down | P&C Leads | Scoop.it
Amazon Web Services VP and Distinguished Engineer James Hamilton explained during a session at the AWS re:Invent conference how the cloud provider keeps costs as low as possible and innovation as high as possible.
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5 Must-Know Things About Content Strategists

5 Must-Know Things About Content Strategists | P&C Leads | Scoop.it
Going way deeper than simply SEO. (If you’re not a change agent, don’t even consider becoming a content strategist.
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Marketing Insights: Why Social Commerce is the Future

Marketing Insights: Why Social Commerce is the Future | P&C Leads | Scoop.it
If an Internet connection can be likened to the front door of a house, we can have fun getting metaphorical with the various rooms in the house. The home office is where work gets done. The kitchen is where thought leaders are cooking things up.
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3 Reasons Your Content May Be Doomed From the Start and What To Do About It | Outbrain

3 Reasons Your Content May Be Doomed From the Start and What To Do About It | Outbrain | P&C Leads | Scoop.it
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PubMatic furthers commitment to Europe with new Ad Revenue conference

PubMatic furthers commitment to Europe with new Ad Revenue conference | P&C Leads | Scoop.it
Programmatic buying and RTB company brings six-year-old event from the States to the UK.
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INFOGRAPHIC: Native Advertising Effectiveness Study by IPG Media Lab and Sharethrough | Sharethrough

RT @Drakatos: Awesome INFOGRAPHIC: #Native #Advertising Effectiveness Study by IPG Media Lab and Sharethrough | http://t.co/3iYMFBoHax #mob…
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Three reasons why the Semantic Web has failed

Three reasons why the Semantic Web has failed | P&C Leads | Scoop.it
The focus on the semantic web was fun, but ultimately missed the big picture, which is people care not about knowledge graphs but about the people and current events happening in their social graphs.
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VivaKi Global CEO Visits Tencent; Expresses Confidence in the Course of...

VivaKi Global CEO Visits Tencent; Expresses Confidence in the Course of... | P&C Leads | Scoop.it
...exchange points of view on China's evolving digital marketing landscape. Tencent is the only Internet company in China the VivaKi global management team visited on this trip. In July, Omnicom Gr...
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Glam Media - Contract - Marketing & Product Marketing Designer

Glam Media - Contract - Marketing & Product Marketing Designer | P&C Leads | Scoop.it
Contract - Marketing & Product Marketing Designer - About GLAM We are a Global technology company that develops consumer applications on the desktop and mobile/tablet devices to both help consumers discover content as...
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VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud | Beet.TV

VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud | Beet.TV | P&C Leads | Scoop.it
Appweevr's insight:

Publicis’ VivaKi EMEA MD Marco Bertozzi talks to Beet.TV about the controversy surrounding fraudulent ad views (from Digiday's report on it earlier this week). 

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Is BuzzFeed's Boom Making Brand Blogs Go Bust?

Is BuzzFeed's Boom Making Brand Blogs Go Bust? | P&C Leads | Scoop.it
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No! Cancel those funeral plans. Content marketers have plenty of reasons why company-owned blogs really are that great.
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Interesting Data. 

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103 Compelling Social Media And Marketing Statistics For 2013 (and 2014) - Business 2 Community

103 Compelling Social Media And Marketing Statistics For 2013 (and 2014) - Business 2 Community | P&C Leads | Scoop.it
"Just 38% of b2b marketers say they have a defined #socialmedia strategy." Crazy! http://t.co/KSMCr0puSc via @B2Community
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How Flipboard Keeps You Glued To The Page

The new Flipboard app released this week looks similar to previous iterations. And for good reason.
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Crap. The Content Marketing Deluge.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it. (Check out this interesting preso from @velocitytweeets: "Crap.
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