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Choosing an Online Video Platform

This presentation will help attendees identify their requirements for an online video platform, with a particular focus on mobile and multi-channel scenarios.
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$2 Billion Video Delivery Platforms Market Set to Double by 2017, Says ABI Research | Business Wire

$2 Billion Video Delivery Platforms Market Set to Double by 2017, Says ABI Research | Business Wire | OVP | Scoop.it

TV Everywhere and Over-the-Top (OTT) video, including Comcast Xfinity, HBO Go, Netflix, iPlayer, and Sky Go are growing rapidly. Making this possible are several groups of companies responsible for video delivery and management. The companies, including online video platforms (OVPs), managed video platforms (MVPs), content management systems (CMSs), and content delivery networks (CDNs) are all growing at impressive rates. In 2012, revenues for video platforms distributing video on behalf of media & entertainment companies (including cable & satellite distributors) worldwide will reach $2.1 billion, and will grow to over $4 billion in 2017.“Many of these companies claim the same competencies in video delivery”

 

Well-known CDN, Akamai, has a commanding lead of the video delivery market, with about $475 million in 2011. CDNs generally are responsible for finding optimal routes for the video, and storing copies close to consumers to ensure a high quality of delivery. KIT Digital, suffering through serious growing pains in early 2012, leads the market for content management systems with nearly $175 million video delivery revenues from media & entertainment companies in 2011. Brightcove is the largest OVP with $64 million in 2011 media & entertainment revenues. Synacor, who primarily hosts websites for Cable MSOs, leads out the MVP market with nearly $91 million in 2011 revenues.

 

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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Using YouTube as an Online Video Platform

As viewers continue to flock to YouTube, brands are reevaluating it as a practical alternative to costly online video platforms.
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