Over 50s and Facebook
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Rescooped by John Ambler from Public Relations & Social Marketing Insight
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Why Social Commerce Is Set To Explode

Why Social Commerce Is Set To Explode | Over 50s and Facebook | Scoop.it

Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

 

Retailers and brands are therefore increasingly focusing their attention on social commerce.

 

But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?

 

In a recent report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest's success as a social commerce platform, look at Facebook's potential as a social commerce contender, and examine the e-commerce conversion and order value gap....


Via Jeff Domansky
John Ambler's insight:

Thought it already had!

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Jeff Domansky's curator insight, August 2, 2013 1:10 PM

Overall usage on social media platforms is exploding but does social media deliver ROI?

Rescooped by John Ambler from Nick Jackson
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The 9 Types of Facebook User, what type are you? – an infographic

The 9 Types of Facebook User, what type are you? – an infographic | Over 50s and Facebook | Scoop.it
The 9 Types of Facebook User, what type are you? – an infographic We all

Via Nick Jackson
John Ambler's insight:

Don't know the demographics of facebook would be very interested to know. What % of the total 50-60s use facebook weekly/daily

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