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{Core Analysis}: YouTube Sliced Bread: mobile indigestion?

{Core Analysis}: YouTube Sliced Bread: mobile indigestion? | OTT Video Platforms | Scoop.it

Since 2012, YouTube has been trying to reduce dramatically the time it takes for a video to start from the moment you press play.  Flash Networks (Mobixell at the time) was among the first to detect a new proprietary implementation called sliced bread. The matter might seem trivial, but internal research from Google show that most users find a waiting time exceeding 200ms unacceptable for short videos. YouTube has been developing a proprietary protocol, based on HTTP adaptive streaming DASH to decrease latency and start time for its videos. YouTube Sliced Bread essentially compares the DASH ABR manifest with the speed and bandwidth that is available at the moment you press play and selects dynamically the closest encoding rate. Adjacent streams segments are being prepped in real time so that any change in bit rate directs a change in encoding bit rate stream dynamically. The sliced bread analogy comes in when you think as pressing play as if ordering a pre sliced loaf of bread. Only instead of getting all slices of the same size, your video player looks at the size of the connection over time and serves you slice by slice, HD 1080, 720, 360… based on what the network can support.

YouTube claims that Sliced Bread has reduced video re buffering by 40% on fixed networks. Additionally, until recently, YouTube used to download the viewing page, the CSS script and the video player for every video you click on. The company is now implementing logic to allow the player to remain from video to video, so that it does not have to be downloaded all over again. 

Furthermore, YouTube will soon start pre-loading related video content, so that if you click on a suggested video, it is already there. These “tricks” might work well in a fixed environment, where start time is paramount and video traffic volume is not relevant, but in a wireless network that is congested; these types of features would have a negative impact on the network capacity and ultimately the user experience. I have before warned about content providers' tendency to design services and technology for fixed line first.

The protocol is starting to make its appearance in mobile networks and while not yet dominating the YouTube experience, it is a perfect example of why a video service designed for the internet, to be viewed on a fixed network can have catastrophic consequences on a mobile network if not correctly adapted. This is one of the many subjects I analyse in my report "Mobile video monetization and optimization 2014".


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Ericsson Virtualized Encoding unifies TV Anywhere video processing

Ericsson Virtualized Encoding unifies TV Anywhere video processing | OTT Video Platforms | Scoop.it

Launches industry's first software solution for intelligent utilization of multiple encoding resources, regardless of the platform 

Enables TV service providers to address the growing consumer demand for high quality TV Anywhere experiences across all devices 

Ensures best-in-class video processing performance and picture quality, while allowing most agile use of platforms and technology improvements  

In Ericsson's (NASDAQ:ERIC) vision of the Networked Society there will be 50 billion connected devices by 2020, 15 billion of which will be video enabled. The proliferation of these devices, combined with consumer willingness to pay for high quality, premium content, is resulting in a new age of TV Anywhere. Today's TV service providers must deal with an ever-growing level of infrastructure complexity to deliver high quality video anywhere, anytime and to any device, faster than their existing and new competitors.

As they strive to address consumer demand for TV Anywhere, TV service providers have had to make choices between balancing investment, architecture and video compression performance with their multi-screen video processing deployments. This has been especially true as service providers look to address both linear and live TV services and the rapid growth of on-demand services.

In response to this, Ericsson is launching Ericsson Virtualized Encoding, the industry's first unified software solution designed to remove the complexity of TV Anywhere video processing. The new solution is completely task and service-oriented, intelligently allocating resources and simplifying the process of selecting the right encoding method and platform based on the operator's priorities for deployment speed, video quality and output. It eliminates complexity, enables more efficient resource utilization and bandwidth management and bridges the gap between broadcast and IT infrastructures, allowing deployment of enhanced TV services much more quickly.

Michelle Abrahams, Senior Analyst at research firm SNL Kagan MRG says: "Ericsson's new virtualized encoding solution provides an answer for customers who increasingly need to prepare content in more formats for more screens than ever before. It will allow them to choose their encoding infrastructure based on factors important to them such as performance, density, and time to market."

Dr. Giles Wilson, Head of TV Compression, Ericsson says: "In today's TV Anywhere world there is no 'one-size fits all' solution to video processing and a variety of compression platforms are being used to balance investment, architecture and performance. With the launch of Ericsson Virtualized Encoding we are unifying all these processing platforms under one intelligent software abstraction layer to ensure best-in-class performance, simplification of processes, reduced operational burden and far greater agility in deploying services. Our customers are especially welcoming our approach in removing the burden of deploying HEVC compression, and the inevitable platform upgrades as performance demands increase rapidly."

Ericsson Virtualized Encoding is part of Ericsson's Video Processing range. It supports all input-types (compressed off-air or mezzanine and uncompressed), all output-types (traditional linear broadcast on cable, IPTV, DTH satellite and DTT, Multiscreen ABR delivery over IP) and all codecs (MPEG-2, MPEG-4 AVC and HEVC). It can be implemented on processing platforms containing a combination of dedicated programmable hardware such as Ericsson's video processing chip, in customer premises and software or GPU-based servers on premise, or potentially deployed in the cloud.

Ericsson's solution builds on its video compression leadership which spans more than two decades. Ericsson is harnessing its engineering resources to bring a new approach to a complex question. Ericsson Virtualized Encoding is a further step in giving our customers the tools they need to deliver successful TV Anywhere services.


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Android v. iOS Gaming: Google Play to Get Cross-Platform Support - TIME

Android v. iOS Gaming: Google Play to Get Cross-Platform Support - TIME | OTT Video Platforms | Scoop.it
The Verge
Android v. iOS Gaming: Google Play to Get Cross-Platform Support
TIME
Imagine playing a game on your Android phone or tablet with a friend who's playing the same game on an iOS device — cross-platform support, in other words.
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iOS 8 Screenshot Reveals New Healthbook, Preview and TextEdit ...

iOS 8 Screenshot Reveals New Healthbook, Preview and TextEdit ... | OTT Video Platforms | Scoop.it
A screenshot of an iOS 8 homescreen with the new Healthbook, Preview and TextEdit icons was posted to China's Weibo microblog and spotted by 9to5Mac. The source of the screenshot cannot be verified, but insiders close ...
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'Cold in July,' Featuring Dexter, Gets VOD Release Date - Bloody Disgusting

'Cold in July,' Featuring Dexter, Gets VOD Release Date - Bloody Disgusting | OTT Video Platforms | Scoop.it
Bloody Disgusting
'Cold in July,' Featuring Dexter, Gets VOD Release Date
Bloody Disgusting
Cold In July, the Mickle-directed drama that stars “Dexter's” Michael C. Hall, Sam Shepard, Don Johnson and Vinessa Shaw, will be opening on VOD May 28.
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Sonos removes Windows DRM playback, customers left high & dry - Boing Boing

Sonos removes Windows DRM playback, customers left high & dry - Boing Boing | OTT Video Platforms | Scoop.it
Sonos removes Windows DRM playback, customers left high & dry - http://t.co/F0YAp6Wn will people never learn?
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Aging Consoles Find New Life As Video Streamers - Slashdot

Aging Consoles Find New Life As Video Streamers - Slashdot | OTT Video Platforms | Scoop.it
http://tech.slashdot.org/story/11/12/16/2057258/aging-consoles-find-new-life-as-video-streamers "Microsoft's Xbox 360 console is six years old. The Nintendo Wii is five years old, and so is the Sony PlayStation 3.
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Silverlight 5 Released - Slashdot

Silverlight 5 Released - Slashdot | OTT Video Platforms | Scoop.it
http://developers.slashdot.org/story/11/12/09/2148249/silverlight-5-released...
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Global OTT video worth €22bn in 2015 | Advanced Television

Premium VoD offers (paid services on pay per view basis or subscription basis). • Live streaming services (all live video, especially sports, including also illegal contents). The lines are less and less clear between the different ...
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Tesco offers online extra with blinkbox | Advanced Television

UK supermarket giant Tesco and its online video-on-demand subsidiary blinkbox have announced a new service where customers who purchase a DVD or Blu-ray will also own the movie online. The new service will be ...
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Videonet - News and Analysis - Envivio joins Akamai NetAlliance Partner Program

News, blogs and analysis for the pay-tv industry (★ Envivio joins Akamai NetAlliance Partner Program http://t.co/9DtxqD3i...)...
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Vimond Shows 3D Adaptive Streaming for Live and VOD Streaming ...

Vimond Shows 3D Adaptive Streaming for Live and VOD Streaming ... | OTT Video Platforms | Scoop.it
Vimond Shows 3D Adaptive Streaming for Live and VOD Streaming at IBC 2011. Posted on August 10, ...
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Anevia Announces Updated Multiscreen Over-the-Top Video Solution

Anevia Announces Updated Multiscreen Over-the-Top Video Solution | OTT Video Platforms | Scoop.it
8, 2011) - Anevia, a leader in video streaming solutions and service infrastructure for live TV and video on demand (VOD), announced today the release of ViaMotion 3.0, an updated version of its multiscreen over-the-top ...
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VimpelCom CEO embraces OTT players to drive data growth

VimpelCom CEO embraces OTT players to drive data growth | OTT Video Platforms | Scoop.it

Jo Lunder, CEO of VimpelCom, believes operators must work with so-called Over-The-Top (OTT) players if they are to maximise returns from booming mobile data growth.

“First, it drives traffic and we will be able to monetise that traffic growth,” Lunder told Mobile World Live in a recent video interview. ”Second, this is what the customer wants. If it drives customer satisfaction, we’re ready to work with these types of companies.”

The VimpelCom boss is certainly an enthusiastic partner of internet-based firms. “There are so many good applications and so much innovation going on in the mobile ecosystem that we’ve partnered with more than 40 global OTT players, including Google, Facebook and WhatsApp,” he explained.

Lunder argued that monetisation of traditional data growth “probably represents the biggest single opportunity for the industry”. The CEO added that mobile traffic volumes would “explode” over the next seven to eight years, which is “a massive opportunity if we get our pricing models right on speed and quality of service.”

Although Lunder said it was important to try and protect the “old” businesses of voice and messaging, a new strategic direction was necessary. “The whole industry is changing and you have to adapt to the new reality and the new business models,” he said.

VimpelCom has christened its strategy as “smart connectivity”.

Strategy execution, however, will not be uniform. Lunder said there will be “different models in different markets”, and that there would be competition – as well as partnership – with OTT players. Amsterdam-headquartered VimpelCom has operations across Russia, Italy, Africa, Asia, Ukraine and the CIS and is the world’s seventh-largest mobile carrier.

Beyond operators’ core access product, Lunder said mobile operators had four “strong pockets of growth” of their own: mobile financial services; combining big data and location-based data to provide customers with more targeted retail offers; M2M and embedded SIMs; and the provision of more privacy and security for customers “provided they are willing to allow mobile operators to become guardians of their own data”.

Watch the whole video here.


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iOS 8: Apple considers Notification Center + Messages tweaks ...

iOS 8: Apple considers Notification Center + Messages tweaks ... | OTT Video Platforms | Scoop.it
Besides adding new Maps, Healthbook, and iTunes Radio applications, Apple plans to enhance and refine the functionality of some of its current pre-bundled applications and features for iOS 8. Here is a list, provided by ...
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Microsoft Losing Next Generation of Office Users by Delaying iOS ...

Microsoft Losing Next Generation of Office Users by Delaying iOS ... | OTT Video Platforms | Scoop.it
Microsoft Losing Next Generation of Office Users by Delaying iOS Release. Friday March 14, 2014 10:06 am PDT by Juli Clover. Microsoft has a complete version of Office ready for release on the iPhone and the iPad, according to a new ...
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Embarcadero unifies iOS and Android development within a single tool - PCWorld

Embarcadero unifies iOS and Android development within a single tool - PCWorld | OTT Video Platforms | Scoop.it
Embarcadero unifies iOS and Android development within a single tool PCWorld In many cases, today's enterprises programmers are expected to write mobile applications for both Apple iOS and Android devices, in addition to writing desktop...
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UPDATE: Vodafone (VOD) to Acquire Spain's Ono in $10B Deal - StreetInsider.com (subscription)

UPDATE: Vodafone (VOD) to Acquire Spain's Ono in $10B Deal - StreetInsider.com (subscription) | OTT Video Platforms | Scoop.it
Bidness Etc
UPDATE: Vodafone (VOD) to Acquire Spain's Ono in $10B Deal
StreetInsider.com (subscription)
Vodafone Holdings Europe S.L.U.
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Internet Braces For Stream-Only Netflix| Wired.com

Internet Braces For Stream-Only Netflix| Wired.com | OTT Video Platforms | Scoop.it
http://www.wired.com/wiredenterprise/2011/12/netflix-internet/...
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the Fibo-Box project for satellite feedhunters

the Fibo-Box project for satellite feedhunters | OTT Video Platforms | Scoop.it
http://fibo-box.com/ The Fibo-Box is a device to be used as a positioner for satellite dishes. The reason to start this project was to develop a new type positioner which could be controlled by a PC and could be driven with high accuracy.
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Comcast & Time Warner have agreed to sell their wireless licenses

Comcast & Time Warner have agreed to sell their wireless licenses | OTT Video Platforms | Scoop.it
From USA Today:NEW YORK – Cable companies Comcast, Time Warner Cable and Bright House Networks are giving up on their dreams of creating their own wireless network, opting instead to resell Verizon Wireless service.The companies said Friday that...
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US consumers seek content beyond their service provider ...

“Even though many consumers are paying for more content from their TV-service providers in the form of premium channels and video-on-demand, there's still quite a lot of alternative video downloading and streaming activity going on,” said Russ ...
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KulaByte

KulaByte | OTT Video Platforms | Scoop.it
http://www.haivision.com/products/KulaByte Haivision’s Internet Media solution delivers software based encoding for live Internet video delivery, including transcoding appliances, software, and cloud services.In July of 2011 Haivision acquired...
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Envivio Recognized by Broadband Technology Report for Outstanding TV ... - San Francisco Chronicle (press release)

Envivio Recognized by Broadband Technology Report for Outstanding TV ... - San Francisco Chronicle (press release) | OTT Video Platforms | Scoop.it
Broadband Expert (blog)Envivio Recognized by Broadband Technology Report for Outstanding TV ...San Francisco Chronicle (press release)Envivio, a leading provider of live and on-demand multi-screen IP video processing and delivery solutions, today ...
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NPD Group Blog » The Taming of the OTT Video Shrew

... over-the-top (OTT) video market has been cast as the great equalizer. Greedy corporations would be forced to concede to consumer demands for viewing TV and movie content when, where, and on the device of choice.
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