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Organization Management
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Organization Management
people • events • finance • resources • communication • collaboration
Curated by Tom Fair
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You have to have a reason to be on Facebook

You have to have a reason to be on Facebook | Organization Management | Scoop.it

As digital strategist people often times come to me to ask advice about some social media matter that concerns their campaign. The thing is often they have already decided on the solution before meeting with me. Why is this a problem? Well, most of the times they do not even know why they should be building a website or launching a new social profile. They have simply decided that this is the answer without considering exactly what the problem is they are trying to solve.

This is not an uncommon issue. There are countless times when I have come into departments that have started using a social media platform with little understanding of how they intend to use it and they subsequently found themselves trying to think of how they can use these tools. The existence of the social media tool has become a problem that needs resolving rather than a solution to an existing problem.

Tom Fair's insight:

Mr. Melbye cuts through the social media hype and makes a point that we all should consider.

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Slideshare and Pinterest for Nonprofits

Slideshare and Pinterest for Nonprofits | Organization Management | Scoop.it
I’m a monthly guest on Tony Martignetti’s Nonprofit Radio (which you already know because you’re a subscriber, right?) and on this last episode we talked about two popular tools: Slideshare and Pinterest.
Tom Fair's insight:

To me, the most interesting thing here is the highly-focused usefulness of Pinterest. If you happen to be working the correct market with the correct subject matter, it's great. Otherwise, look to other social media.

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Two Pens's curator insight, March 10, 2013 12:42 PM

Via Eventity: check his comment questioning whether Pinterest (my question too) and Slideshare (a no-brainer to participate in, personally) are the right places for a nonprofit to put energy. 

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Nonprofits Drive the Message Through Social Conversations - eMarketer

Nonprofits Drive the Message Through Social Conversations - eMarketer | Organization Management | Scoop.it
Nonprofit organizations are tapping into a low-cost way to get the word out among constituents eager to spread their message—social media.
Tom Fair's insight:

There are some great statistics in this article that might help you communicate with other nonprofits efficiently.

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5 Ways to Proactively Engage as a Social Brand | Social Media Today

5 Ways to Proactively Engage as a Social Brand | Social Media Today | Organization Management | Scoop.it

The past three years for brands in social media have evolved rapidly. From the days of focused social listening to relying on campaign-based applications, brands now find themselves in a position to focus on real-time, consistent engagement with social customers.

Rather than waiting on opportunities to engage with social communities, brands leading the social charge are creatingopportunities for interaction. This shift, from reactive to proactive, is changing the model of connecting with social consumers. And leading social brands are following five core principles to initiate meaningful social engagement. 

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By The Numbers: Demographics Of The 2012 Top 5 Social Networking Sites In The US

By The Numbers: Demographics Of The 2012 Top 5 Social Networking Sites In The US | Organization Management | Scoop.it

The numbers are in and the Pew Research Center has released its list of top 5 social networking sites in the U.S. for 2012.

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The Pew survey is more than just about what percentage of internet users in the U.S. used a specific social networking site. The survey also broke down data according to sex, ethnicity/race, age, education attainment, household income and urbanity.

Tom Fair's insight:

There is some important insight to be gleaned from this article. You might be surprised who is using these popular social sites. Interesting note: LinkedIn is NOT one of the top 5.

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Create a social media policy for your nonprofit | Socialbrite

Create a social media policy for your nonprofit | Socialbrite | Organization Management | Scoop.it
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators. Note: Socialbrite has created social media policies for a number of nonprofit clients. Guest post by Andrea Berry ...
Tom Fair's insight:

A good high-level overview of creating social media policy for your organization.

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