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Organization Management
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Organization Management
people • events • finance • resources • communication • collaboration
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Ann Green's Nonprofit Blog: Make Your Newsletter Shine

Ann Green's Nonprofit Blog: Make Your Newsletter Shine | Organization Management | Scoop.it

In our social media world, is a newsletter still a relevant form of communication?  It can be, if it's done well, which it often isn't.

Tom Fair's insight:

My favorite point is "Short and sweet"

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To Stand Out in Today's Nonprofit World, You Must Articulate Impact

To Stand Out in Today's Nonprofit World, You Must Articulate Impact | Organization Management | Scoop.it

Your story. Your case. The difference you make. Your mark on the world. In the nonprofit realm, we use terms like these all the time. They all speak to the notion of "impact." And yet, so many nonprofits struggle mightily to articulate their impact to donors and other key stakeholders.

This problem seems particularly vexing for nonprofits with a research focus. Many such organizations are doing great things behind the scenes, but their impact may not be felt until years from now. Furthermore, they may lack the marketing savvy to explain clearly and in layman's terms what they're doing and why it matters.

Unfortunately, no matter how vital your work is, your fundraising efforts will suffer if you can't communicate impact. More and more charities are competing for donors' money these days. Donors, rightfully so, want to know why they should give to your cause rather than the dozens of others crossing their radar every year. You need to prove you'll put their contribution to good use, thus making a long-term impact. If you can't do this, you won't earn their support.

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SMARTER Objectives for Your Nonprofit’s One-Person Marketing Team | The Badger Group

SMARTER Objectives for Your Nonprofit’s One-Person Marketing Team | The Badger Group | Organization Management | Scoop.it

When you work in the nonprofit industry it is typical that you are expected to wear many different hats.  This is especially true for the brave folks, who work in the marketing department, or even more common, are the marketing department.  With a small budget and pressures from short deadlines, it is easy to become complacent and settle on not being able to enhance your nonprofit’s marketing efforts because you don’t have the necessary resources available.

If the organization’s marketing efforts are resting solely on your shoulders, every marketing activity you execute should give you the highest return on not only your monetary investment, but your investment of time as well.  This means setting SMARTER (Specific, Measureable, Attainable, Relevant, Time-bound, Evaluate, and Reevaluate) objectives.

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The Biggest Mistake Nonprofits Make With Video | Getting Attention

The Biggest Mistake Nonprofits Make With Video | Getting Attention | Organization Management | Scoop.it

Creating engaging, sharable videos doesn’t seem to come naturally for most nonprofits and I think I know why.  Instead of highlighting naturally dynamic stories about people, nonprofits tend to create videos about programs.

I call this The Program Trap.

Tom Fair's insight:

Very quick read. Straight to the point: tell a story, don't describe your program.

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A new way to judge non-profits: Dan Pallotta at TED2013

A new way to judge non-profits: Dan Pallotta at TED2013 | Organization Management | Scoop.it
Dan Pallotta wants non-profits to be able to act more like businesses in order to help the needy. He shares why at TED2013.
Tom Fair's insight:

If investing, advertising and raising money through capital markets makes for-profits successful, why shouldn't it do the same for non-profits?

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The Role of Brand in the Nonprofit Sector (SSIR)

The Role of Brand in the Nonprofit Sector (SSIR) | Organization Management | Scoop.it

Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion.

Tom Fair's insight:

An academic "thought piece" about the branding and extended concepts, such as brand integrity and brand democracy.

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The Nonprofit Website Project Handbook | SmartCause Digital

The Nonprofit Website Project Handbook | SmartCause Digital | Organization Management | Scoop.it

An organization’s website should highlight its mission and inspire supporters to take action. But where does one begin in building a website? Is your organization ready for a new website project? Who will work on this team, and what is the time and effort required to build a quality website? Does a website fit into this year’s budget?

The Handbook offers an overview of the website design and development process and information helpful to nonprofit staff during a website project. From the organization’s capabilities to design and from launch to post-launch training, this handbook provides essential steps and real-life examples to guide you in what can sometimes be a confusing process.

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How charities can use television programmes to raise their profile

How charities can use television programmes to raise their profile | Organization Management | Scoop.it
Top tips from the charities that have used television to their advantage. By Jude Habib
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Television is a huge, under-used opportunity for nonprofits. This article has some really inspiring ideas!

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan | Organization Management | Scoop.it

Integrating social media into your nonprofit’s event can help you engage with your organization’s audiences AND help get better results.      Whether your event is hybrid offline/online event or virtual,  one way to think through a strategy for events is a simple:  Before, During, and After.    I queried nonprofit colleagues, asking for their best advice.  Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media.

Tom Fair's insight:

This article digs a little deeper and reveals some of the lesser-known tools that Beth has uncovered for those of us who manage events.

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Cause Marketing: Good for Business, Good for Non Profit Organizations

Cause Marketing: Good for Business, Good for Non Profit Organizations | Organization Management | Scoop.it

Cause marketing, also known as cause related marketing, is a great way of nonprofit fundraising, where both parties benefit in a tangible way.

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Can Your Nonprofit Organization Benefit from Cause Marketing?"

 

Tom Fair's insight:

For many nonprofits, especially smaller ones, this might be a whole new fundraising avenue.

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