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Organization Management
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Organization Management
people • events • finance • resources • communication • collaboration
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Using the Crowd as an Innovation Partner - Harvard Business Review

Using the Crowd as an Innovation Partner - Harvard Business Review | Organization Management | Scoop.it

To answer the most vexing innovation and research questions, crowds are becoming the partner of choice. Apple has turned to large numbers of users and developers distributed around the world to propel its growth by creating apps and podcasts that enhance its products. Biologists at the University of Washington used crowds of external contributors to map the structure of an AIDS-related virus that had stumped academic and industry experts for more than 15 years. Despite a growing list of success stories, only a few companies use crowds effectively—or much at all.

Tom Fair's insight:

Interesting observation: "[Crowd-powered problem solving] can operate at a scale that exceeds even that of the biggest and most complex global corporation..."

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AOG School of Management | How Leaders Can Build Innovative Organizations

AOG School of Management | How Leaders Can Build Innovative Organizations | Organization Management | Scoop.it

In all the years I have been discussing innovation and creativity with managers and entrepreneurs in master classes, seminars and roundtable sessions, one observation keeps returning: almost all leaders agreed that they underutilized the creativity of their employees.

 

They admitted that they could capture so many more fertile ideas in their company. The major reasons they gave for failing to do so were a lack of time and the absence of an effective process to manage all those ideas.

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Tom Fair's comment, March 29, 2013 4:04 PM
This is a dense article - there is a lot of information, observation and conclusions packed in here. But that's because there is so much to say...