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Organization Management
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Organization Management
people • events • finance • resources • communication • collaboration
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What Every Non-Profit Ought to Know about Direct Mail Fundraising

What Every Non-Profit Ought to Know about Direct Mail Fundraising | Organization Management | Scoop.it

Most non-profits I know are skittish about direct mail fundraising, because it requires an initial investment of time and money.  Picking up the phone to call a donor takes courage, but it doesn’t cost money.  Sending out an e-mail is easy and free.

With direct mail, on the other hand, there are lots of costs involved, so organizations worry about whether they should use it, and if they do use it, they worry about whether or not they’re doing it right.  To answer those questions, I have put together this list of 4 things every non-profit – including yours – ought to know about direct mail fundraising

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Fundraising creates meaning in donors' lives - Future Fundraising Now

Fundraising creates meaning in donors' lives - Future Fundraising Now | Organization Management | Scoop.it

It’s wonderful to see people reconnect with their core values! But we do even more. We get to connect them with something wired even deeper into us as human beings. We get to reconnect them with generosity. We show them areas where their core values line up with our nonprofit’s values. And we ask them to invest in them.

When donors realize they can invest in their core values through our nonprofit, their eyes light up! All of a sudden their ... hours of work take on a whole new meaning.

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Our Favorite Tech Tools for Event Fundraising Planning | Event 360

Our Favorite Tech Tools for Event Fundraising Planning | Event 360 | Organization Management | Scoop.it

Technology for event planning has come so far over the past 10 years. Not too long ago, for instance, we'd travel with those giant, 400-page map books when scouting a site or planning an event. They were a pain to carry, and it could get tedious highlighting the event route across multiple pages! 

Here's a look at some key tech tools that allow us to do our jobs better and more efficiently.

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Cause Marketing: Good for Business, Good for Non Profit Organizations

Cause Marketing: Good for Business, Good for Non Profit Organizations | Organization Management | Scoop.it

Cause marketing, also known as cause related marketing, is a great way of nonprofit fundraising, where both parties benefit in a tangible way.

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Can Your Nonprofit Organization Benefit from Cause Marketing?"

 

Tom Fair's insight:

For many nonprofits, especially smaller ones, this might be a whole new fundraising avenue.

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