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Organization Management
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Organization Management
people • events • finance • resources • communication • collaboration
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5 Storytelling Tips for Compelling Business Writing

5 Storytelling Tips for Compelling Business Writing | Organization Management | Scoop.it

We don’t normally think of business writing and the art of narrative storytelling as having much in common. It doesn’t seem likely, after all, that the person writing a corporate brochure or promotional flyer is also the author of your favorite adventure novel. But at the same time, which of those things are you most likely to actually want to read?


Via Two Pens
Tom Fair's insight:

An easy read, with good actionable advice.

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Two Pens's curator insight, April 15, 2013 1:47 PM

"They Laughed When I Sat Down to Play," penned by John Caples in 1926, is still a great ex. of how telling a story can draw the reader in. 

Steve Schildwachter's curator insight, April 16, 2013 10:51 AM

The more things change, the more they stay the same.  Great principles for direct response, mass advertising and -- yes -- "content marketing".

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Saying Thank You, Early and Often | npENGAGE

Saying Thank You, Early and Often | npENGAGE | Organization Management | Scoop.it

"Each day, we have an opportunity to show appreciation, to say thank you early and often, and doing so in unique ways.  Following are a couple of quick thoughts to keep in mind as you seek to show appreciation."

Tom Fair's insight:

Who should you thank today?

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Sweeten your nonprofit’s messaging with analogies

Sweeten your nonprofit’s messaging with analogies | Organization Management | Scoop.it

Analogies are like honey

Analogies are powerful. They’re sticky and sweet. They hook listeners in and get them to understand new ideas. Good analogies are pleasant to to the ear. Here are 3 reasons why your nonprofit should use analogies in its messaging.

Tom Fair's insight:

Using analogies will give your wriiting a timelessness like your grandfather's homespun wisdom.

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