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Organization Management
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Organization Management
people • events • finance • resources • communication • collaboration
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The Role of Brand in the Nonprofit Sector (SSIR)

The Role of Brand in the Nonprofit Sector (SSIR) | Organization Management | Scoop.it

Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion.

Tom Fair's insight:

An academic "thought piece" about the branding and extended concepts, such as brand integrity and brand democracy.

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5 Ways to Proactively Engage as a Social Brand | Social Media Today

5 Ways to Proactively Engage as a Social Brand | Social Media Today | Organization Management | Scoop.it

The past three years for brands in social media have evolved rapidly. From the days of focused social listening to relying on campaign-based applications, brands now find themselves in a position to focus on real-time, consistent engagement with social customers.

Rather than waiting on opportunities to engage with social communities, brands leading the social charge are creatingopportunities for interaction. This shift, from reactive to proactive, is changing the model of connecting with social consumers. And leading social brands are following five core principles to initiate meaningful social engagement. 

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