Organizational Storytelling
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Structure at the centre of the brain reveals the architecture of empathy

Structure at the centre of the brain reveals the architecture of empathy | Organizational Storytelling | Scoop.it
This is unlike the research conducted by the Monash neuroscientists who discovered the correlation between brain structure and empathy.

 

They have hypothesised that we are able to alter this part of our brain, making it bigger or smaller. It is the first time this has been speculated, as the school of thought remains that brain structures have always been static and unchangeable from birth (such as its size and structural material called soma).

Eamon Brown


Via Edwin Rutsch
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The importance of storytelling - Blog - Converge by Bader Rutter

The importance of storytelling - Blog - Converge by Bader Rutter | Organizational Storytelling | Scoop.it
I can remember vividly when I got my first pair of Nikes. But I can’t tell you the da... (The importance of storytelling http://t.co/zNTuONRx0N)
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How To Master The Art Of Storytelling In Your Content Marketing

RT @kstaxman: How To Master The Art Of Storytelling In Your Content Marketing http://t.co/atFvsautMt
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Storytelling Is Not Lecturing; Lecturing is Not Storytelling

Storytelling Is Not Lecturing; Lecturing is Not Storytelling | Organizational Storytelling | Scoop.it
I sit in the lecture hall with 10,000 others waiting for my new teacher to speak. I look at my cell phone and silently groan that this in going to be a long hour; as long an hour as an hour can be ...
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8 Ways to Execute Your Brand’s Story Online

8 Ways to Execute Your Brand’s Story Online | Organizational Storytelling | Scoop.it
Help shoppers better identify with the ideas you represent, while generating lasting enthusiasm and empathy for your enterprise.
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Uberflip Marketing Data Shows Social Media Content Thriving, Email Dying : Digital Home

Uberflip Marketing Data Shows Social Media Content Thriving, Email Dying : Digital Home | Organizational Storytelling | Scoop.it
Uberflip Marketing Data Shows Social Media Content Thriving, Email Dying : Digital Home http://t.co/tl6mhPw7yI via @newspin
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Studies Link Social Anxiety To Empathetic Ability, High IQs, & Sentinel Intelligence

Studies Link Social Anxiety To Empathetic Ability, High IQs, & Sentinel Intelligence | Organizational Storytelling | Scoop.it
What if they are more aware of the things that are wrong with society and are more connected to the suffering in the world?  What if an anxious mind is a searching and connected mind?

 

 A very important study came out a few years ago linking social anxiety to increased empathetic abilities.

 

 People who report suffering from social anxiety have an increased ability to feel and interpret the emotions and mental states of people around them.  As the study concluded:

 

Results support the hypothesis that high socially anxious individuals may demonstrate a unique social-cognitive abilities profile with elevated cognitive empathy tendencies and high accuracy in affective mental state attributions...


a recent study  found that people with social anxiety exhibit elevated mentalizing and empathetic abilities.  Essentially, they have a much higher psycho-social awareness. 

 

by Steven Bancarz,


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Pixar’s Timeless Rules for Content and Storytelling

Pixar’s Timeless Rules for Content and Storytelling | Organizational Storytelling | Scoop.it
When Pixar released new marketing material for their upcoming 2013 film Monsters University, it made me ask myself: Has Pixar ever released a bad film?
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7 Reasons Storytelling is Important for Branded Content via @PostAdvertising

7 Reasons Storytelling is Important for Branded Content via @PostAdvertising | Organizational Storytelling | Scoop.it
Brands that realize the importance of unearthing their core story and learning to tell stories will endear new fans and motivate advocates. (RT @SparkPR: What makes a good #PR & #marketing campaign better?
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Presentation Zen: Storytelling, POV, & the power of first-person narrative

Presentation Zen: Storytelling, POV, & the power of first-person narrative | Organizational Storytelling | Scoop.it
I have long thought that 21st-century presenters can learn as much about communicating ideas from filmmakers—especially documentary filmmakers—as they can from traditional speech-communication resources.
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Smart Content Marketing: Your Pyramid of Giza | Marketing Trenches

Smart Content Marketing: Your Pyramid of Giza | Marketing Trenches | Organizational Storytelling | Scoop.it
Much like the long-lasting pyramid, content, when done right, can continue to attract and engage people long after it’s been built.
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