Organizational Communication and Social Media
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Organizational Communication and Social Media
Integrating Social Media and Business
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12 Essential Social Media Cheat Sheets

12 Essential Social Media Cheat Sheets | Organizational Communication and Social Media | Scoop.it
Cheat sheets give you a rundown of various features for a given item. Here are some of the best social media cheat sheets .
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Twitter Unlinks From LinkedIn - Forbes

Twitter Unlinks From LinkedIn - Forbes | Organizational Communication and Social Media | Scoop.it

 Twitter is no longer partnered with LinkedIn, and tweets will notbe updated in LinkedIn any longer. This move has led some to wonder what Twitter's motivation may be. Chris Barth reports that many developers at Twitter are fed up.

 

The break in the relationship seems one sided, however. LinkedIn has decided to continue to share it's members updates with the Twitter audience. At the very least, LinkedIn users may still update their audience.

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The Rise of Social Enterprise [INFOGRAPHIC] - Forbes

The Rise of Social Enterprise [INFOGRAPHIC] - Forbes | Organizational Communication and Social Media | Scoop.it

 Ilya Pozin provides infographics that tout the importance of social media to business strategy. Of the businesses that are using social media, most still handle its use. Some larger businesses are now outsourcing social media, 28% in fact. 

Whether companies take care of their own content, or outsource, they are seeing a return on that investment. Pozin reports that 85% of Fortune 500 companies are on Yammer,which they use to communicate with employees. Facebook is still the most widely used platform, however.

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'DO NOT POST': Major Companies' Social Media Policies Deemed Unlawful

'DO NOT POST': Major Companies' Social Media Policies Deemed Unlawful | Organizational Communication and Social Media | Scoop.it

When social media and companies come together, there will undoubtedly be gray areas. One of those gray areas is employees' use of social media. Many companies have very strict rules regarding the use of social media by employees.

 Target, Dish Network, and GM all have rules governing social media use, and are coming under fire for it. Many question the legality of the social media issue. Companies argue employees may be detrimental to business if posts are not regulated.

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Social Madness Spotlight: Reliv International - Vote for the best company in St. Louis's business competition

Social Madness Spotlight: Reliv International - Vote for the best company in St. Louis's business competition | Organizational Communication and Social Media | Scoop.it

Reliv International is taking advantage of social media resources. They have taken to Facebook, Twitter, Google+, YouTube, and Pinterest to grow their business. They see the value in social media integration with business strategies.

 

Relive International has been using social media for about one year. They now have 5,000 likes on Facebook, and 900 followers on Twitter. Through social media, business goals are being realized.

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Should Your Small Business Advertise on Facebook?

Should Your Small Business Advertise on Facebook? | Organizational Communication and Social Media | Scoop.it

With General Motors decision to end Facebook advertising, one wondersif small businesses can benefit from advertising on Facebook. This question is one that may only be answered by the business owner. The use of Facebook as an advertising tool, like any advertising strategy, can only be effective if it lines up with your business strategies. 

Business News Daily provides information with regard to advertising on Facebook, including: price benefits, efficacy, and whether it is worth it or not. Small businesses must weigh all options, and make their business decision based on their customer base and business strategy. Small businesses may find Facebook a valuablbe advertising tool,but the decision must be weighed individually.

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Is Social Media a Waste of Time? - Forbes

Is Social Media a Waste of Time? - Forbes | Organizational Communication and Social Media | Scoop.it

 Robert Wynne argues that nothing is better for a brand than good old fashioned word of mouth, or "third party validation" by major market news media. He does recognize that there are a few PR professionals who have been able to make a go of social media, but most fall flat. Always the traditionalist, and a champion for using what works, he says that large brands do not need social media since they are already established and followed by large numbers of customers.

I argue that Mr.Wynne is, respectfully, missing the boat on new customer leads. He seems to be a very successful man, and understands that his success depends on his ability to connect. Social media is simply another way to connect,and build new and existing business.

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General Motors may return to Facebook

General Motors may return to Facebook | Organizational Communication and Social Media | Scoop.it

 General Motors has pulled it's advertising from Facebook, citing low returns on investment as the reason. This decision caused Facebook's public offering to be met with less excitement than originally anticipated. Advertising on Facebook is quite expensive,but many large companies, including other automakers have found the social media company effective.

General Motors has been in talks with Facebook to return to the social platform, but with the still struggling General Motors cutting advertising budgets, the decision is a sensitive one. General Motors would like more evidence that Facebook is the way to go. Perhaps as the economy picks up and General Motors finds itself in better shape, a return to Facebook will follow.

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Do You Think About Your Social Brand? | Social Media Today

Do You Think About Your Social Brand? | Social Media Today | Organizational Communication and Social Media | Scoop.it

Perhaps the single most valuable aspect of a company is it's branding. Not only do companies today need to focus on the symbols and slogans that make up their branding strategy, but they must now focus on their social presence. Gone are the days when a fancy logo and catchy slogan paved the way for success.

Social branding is at the forefront of today's branding evolution. Companies must be aware of the channels their customers use, and take advantage the opportunities that social media affords them. Being attuned to cutomer wants and needs have always been important to successful business endeavors, and social branding provides another opportunity to connect with the customer. 

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Are CMOs the New CIOs? - Forbes

Are CMOs the New CIOs? - Forbes | Organizational Communication and Social Media | Scoop.it

 Oracle, one of the world's leading technology companies, is buying Vitrue, a social platform. This type of move is evidence that big business is beginning to embrace social media. The value of social media in business has scarcely been scratched.

I suspect that it may never be fully realized, since technology changes so rapidly. However, businesses are quickly coming to the realization that social media integration is now necessary at least to some degree. With early adopters, like Oracle, paving the way, others will most definitely follow suit.

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The Five Must-Dos for CEOs In Social Media - Forbes

The Five Must-Dos for CEOs In Social Media - Forbes | Organizational Communication and Social Media | Scoop.it

 CEO's and other organizational leaders must recognize social media as a valuable tool in the arsenal of business, however they also must police themselves. Chris Perry's critique of a poorly received tweet by Rupert Murdoch, provides a stinging example of humor gone awry. This tweet has since been deleted, however the effects are not so easily erased.

Chris Perry provides social media guidelines for CEO's specifically, however these tips apply for all those in high profile roles. It is crucial to an organization's reputation that all  social media communication be professional and well thought out. The ripples of ill placed jokes or off the cuff remarks will be felt far longer than the tweet or post.

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How LinkedIn Gets TWENTY Times More Money Per User Than Facebook

How LinkedIn Gets TWENTY Times More Money Per User Than Facebook | Organizational Communication and Social Media | Scoop.it

LinkedIn is raking in the bucks! LinkedIn users spendless than 20 minutes a month on the site, while Facebook users spend more than 6 hours. Despite less traffic the products Linked In offers are far more costly, a "Bloomberg terminal," goes for over $8000. LinkedIn is paid $1.30 for every hour a user is online, and Facebook 6.2 cents. 

One has to wonder why that is. LinkedIn provides professional networking, while Facebook is primarily informally social in nature. Does professionalism come with a price in social media,as well.

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The Social Media Way of Life for B2B Experts and Content Marketers - exploreB2B

The Social Media Way of Life for B2B Experts and Content Marketers - exploreB2B | Organizational Communication and Social Media | Scoop.it

Content marketing is now an important part of any public relations campaign for organizations. Potential clients no longer want to be "talked at," they want to interact. The days of message bombardment full of self-promotion and little else, are coming to a close.

 

Content marketers understand the importance of providing useful information. Organizations must also be able to provide well crafted messages that establish credibility, and expertise. Content marketing can set an organization apart from the rest.

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Ten Corporate Blogs Worth Reading

Ten Corporate Blogs Worth Reading | Organizational Communication and Social Media | Scoop.it

Corporate blogs are generally little more than message bombardment. There is generally no interaction with the audience, and all of the communication is companycentric. Fortunately, some companies are changing that.

This article lists ten blogs that break the traditional mold. Corporations like Google, Cisco, and Amazon are providing industry wide information, along with the traditional product and company information. Many, like Cisco, are incorporating customer blogs, to provide that interaction that clients want.

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Social Media And The Big Data Explosion - Forbes

Social Media And The Big Data Explosion - Forbes | Organizational Communication and Social Media | Scoop.it

Marita Scarfi details the immense amount of data that is existing and growing daily. She questions what should be done with it, and just how we should use it. Social media data is not well structured which complicates the situation.

 

Ms. Scarfi wants jobs created within companies that will allow for the useful handling of this wealth of data. She argues that the analysis of this data is crucial. Companies must recognize that this type of role may not be filled by those of traditional marketing and PR backgrounds, but must be filled with candidates with social media skills.

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Cardinals hit social media engagement out of the park - Vote for the best company in St. Louis's business competition

Cardinals hit social media engagement out of the park - Vote for the best company in St. Louis's business competition | Organizational Communication and Social Media | Scoop.it

Sports franchises are getting into the social media groove. They have discovered the value of utilizing social media to build their fan base. The St. Louis Cardinals are one of those jumping on the band wagon.

 

The Cardinals franchise are using Facebook and Twitter to interact with fans. Matthew hibbard states that the Cardinals have seen a 30% increase in Facebook followers since opening day. Additionally, Twitter followers have doubled since last summer. Denying  the value of social media is simply not an option,particularly when your audience is a fan base.

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Klout: A litmus test for small business marketing and social media strategies

Klout: A litmus test for small business marketing and social media strategies | Organizational Communication and Social Media | Scoop.it

Small business owners are looking for a tool to measure social media campaign success. Eric Yaverbaum suggests the use of a Klout Score. While the system is not perfect,by his own admission, it does give some measure of the impact that is made with social media efforts.

The Klout Score measures: reach, amplification, and impact. Klout is simply a data mining platform that gathers information from your accounts. The lose of some privacy may be a drawback for some potential users.

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How to Build a Social Brand That’s a Sweet Orange in a World of Bitter Apples! | Social Media Today

How to Build a Social Brand That’s a Sweet Orange in a World of Bitter Apples! | Social Media Today | Organizational Communication and Social Media | Scoop.it

Making an impact, when many potential customers are inundated by useless social noise, is tough. Pam Moore provides 23 tips for companies and entrepreneurs to make a lasting impression on a social platform. She provides simple tips of consistency and perseverance.

Pam Moore provides a mantra,"Inspire-Connect-Achieve!" Ms. Moore also asks that we question ourselves, and examine what we are doing,and whether it hurts our endeavors. Following these tips, and utilizing the other tools provide a foundation for social media saavy that could prove valuable for those interested in integrating social media into their business.

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Five Things Every Small Business Should Know About Public Relations - Forbes

Five Things Every Small Business Should Know About Public Relations - Forbes | Organizational Communication and Social Media | Scoop.it

 A curation of articles about social media and organizational communication, would not be complete without at least one article that presented the tradtional view point of public relations. Robert Wynne, argues that all the social media outlets in the world are useless, if people do not read the communication. What Mr. Wynne neglects to point out is that the very same is true for the traditional press release or other message.

He suggests that networking with individuals and pounding the pavement are the best ways to get messages out. Unfortunately, this traditional point of view does not allow for two-way communication. It is my opinion that Mr. Wynne should give social media more of a shot, since he is missing a great deal opportunity to connect with his clients and build new relationships. 

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Cisco Blog » Blog Archive » Using Social Media to Tell Customer Stories and Connect with Fans

Cisco Blog » Blog Archive » Using Social Media to Tell Customer Stories and Connect with Fans | Organizational Communication and Social Media | Scoop.it

 Cisco is using social media as a resource with customers. They have recently added a blog that allows customers to share testimonials. Cisco also keeps a company blog to provide information to customers. 

Cisco's use of social media is a refreshing take on organizational communication. They provide two-way communication through social media, while concurrently providing interesting and up to the minute information for customers. Cisco is not bombarding their customers with messages, instead they are increasing customer service by providing tools and education, and listening to customer feedback.

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Do Organizations Need a Chief Content Officer? - Forbes

Do Organizations Need a Chief Content Officer? - Forbes | Organizational Communication and Social Media | Scoop.it

Chris Perry argues for a new business strategy. One of uniform communication, integrating all forms of social media, marketing, and advertising. He argues that few companies have taken the time or expended the effort to do so. 

The creation of a "chief content officer" role is becoming vital in organizations of all types. Currently, most companies have multiple players performing the functions of this role and the result is a messy, chaotic approach to organizational communication. A cohesive communication strategy would provide a clear message through all facets of the communication effort.

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Social Business Is No Longer Optional - Forbes

Social Business Is No Longer Optional - Forbes | Organizational Communication and Social Media | Scoop.it

 Chris Perry raises a very valid point with this article. Companies no longer have the luxury of seeing social media as optional. Social media is now vital.

Companies must not see social media simply as a marketing tool, but also as a customer service resource. Opening lines of two-way communication, allows companies to use social media to improve the customer experience. When social media is utilized optimally, this innovative approach will build customer relations, and customer satisfaction.

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