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3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content

3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content | Oreo | Scoop.it

Long after generating worldwide kudos for the Daily Twist campaign and famed real-time marketing “dunk in the dark” sensations, Oreo continues to offer up engaging moments of wonder on their social media channels.


Via Kamal Bennani
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Brands Should Be Friends with Brands on Social Media | Social Media Today

Brands Should Be Friends with Brands on Social Media | Social Media Today | Oreo | Scoop.it
After following a recent interaction between AMC Theatres and Oreo on Twitter, a thought hit me: brands should make friends with brands on social media.  Image It started out innocently with Oreo asking fans, “Ever bring your own Oreo cookies to...

Via Alan Horton
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4 Steps to Explosive Real-Time Marketing

4 Steps to Explosive Real-Time Marketing | Oreo | Scoop.it

Shortly after the Superdome lights went dark during Super Bowl XLX in February, Oreo tweeted a qipppy photo, which immediately launched a “real-time marketing” fervor.

Since then, people have mentioned Oreo and real-time marketing nearly 2 million times onTwitter, and countless articles and panel sessions have examined how marketers can replicate the “Oreo moment.”

 

SEE ALSO: 9 Brands That Thought Fast During the Super Bowl

 

But the truth is, real-time marketing success starts with a brand's day-to-day activity, not a single well-timed moment. Don't swing for the fences your very first time out. Implement small, real-time marketing initiatives on a regular basis; patiently teach your audience they can expect timely, relevant communications from your brand. Then, when a really big opportunity arises, your team is poised and ready to make the most of it.

"You need to cultivate the principle of little bets, a concept coined by Peter Sims," explains author Jon Burkart to Fast Company. "In other words, the willingness to foster lots of small, experimental creativity to put things out there and see what sticks."

You must also understand the tone and nuances of the conversations taking place in the spaces where you are socially active. Your interactions need to be creative, highly contextual and timely, on topic and pitch-perfect. And people need to know you, or they might not listen.

Finally, don’t get caught in the trap of thinking real-time marketing is just about newsjacking. In fact, it's more about “trend” jacking: inserting your brand in relevant, timely conversations on an ongoing basis.

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Social Media Darling Oreo Looks to Boost YouTube Following

Social Media Darling Oreo Looks to Boost YouTube Following | Oreo | Scoop.it
There are people in this world that love to prefer to separate Oreo cookies, eating just the top or the creme. This high-tech device does that for you.
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Wife Eats Oreo Cream Filling Puts The Cookie Back In The Box, Husband Now ... - The Inquisitr

Wife Eats Oreo Cream Filling Puts The Cookie Back In The Box, Husband Now ... - The Inquisitr | Oreo | Scoop.it
Daily Mail
Wife Eats Oreo Cream Filling Puts The Cookie Back In The Box, Husband Now ...
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Rescooped by Nancy Benecki from Public Relations & Social Marketing Insight
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Don't Confuse Real-Time Marketing with

Don't Confuse Real-Time Marketing with | Oreo | Scoop.it

Many brands jumped into the real-time marketing fray with the Royals’ latest addition to the family on Monday.

This effort wasn’t as effective as what took place during the Super Bowl blackout for a reason I’ll get into in a minute.

Still, I don’t think the Mashable headline, “Brands, Try, Fail to Capitalize on Royal Baby Hype” quite captures the situation. After all, the Oreo Cookie tweet triggered more than 800 retweets and more than 300 favorites, not exactly chopped liver (no charge Nabisco for the cookie filling idea).


Via Jeff Domansky
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Eight great examples of agile marketing from Oreo

Eight great examples of agile marketing from Oreo | Oreo | Scoop.it

In recent months, we've seen lots of brands launching real time campaigns in response to national events, producing great opportunist campaigns.


Via Kamal Bennani
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Rescooped by Nancy Benecki from Content Marketing & Content Strategy
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The Future of Public Engagement

The future of public engagement can be seen today, just look at what top brands like Oreo and Burberry are doing to engage consumers through highly visual, time

Via Stefano Principato
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Esmee Meijs's curator insight, July 31, 2013 2:06 AM

Multimedia visual storytelling: then & now!

 

Celeste Côté's curator insight, January 5, 2014 6:29 PM

Cute little slideshow says a great deal so succinctly. 

Nil Sendil's curator insight, March 12, 2014 9:44 AM

Defining public engagement in 2014 

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This 'Moreo' Concept Completely Customizes Oreos - Business Insider

This 'Moreo' Concept Completely Customizes Oreos - Business Insider | Oreo | Scoop.it
This 'Moreo' Concept Completely Customizes Oreos
Business Insider
"I've been trying to get ahold of someone at Nasbisco for years. I present to you, Moreo. Make this happen!," user EternallyXIII wrote on the site.
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Twitter / Thefoodpictures: Oreo Donut and Oreo Milkshake. ...

Twitter / Thefoodpictures: Oreo Donut and Oreo Milkshake. ... | Oreo | Scoop.it
Oreo Donut and Oreo Milkshake. YOLO - You Obviously Love Oreos http://t.co/zP9tU6LhqT
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