Opvallende Direct Mail
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Rescooped by Nic.Oud from The MarTech Digest

Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert

Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert | Opvallende Direct Mail | Scoop.it

Via CYDigital
Dhanniya Sena's curator insight, September 24, 2014 7:29 PM

I think this is interesting for companies to note because though print advertising and media may be declining in the modern world, direct mail marketing can still lead to direct profit for businesses. This is because the direct mail is delivered to loyalty customers or consumers who have an interest to the company's products and the industry they are in. 

heeyeon yoon's curator insight, October 2, 2014 8:29 PM

Consumers today are more reliant on online browsing and they like to receive letter to email because, it is easy to check and marketer can reduce cost of money for send their information.


From the result by Bolt Insurance, direct mail marketing is increase. In 2011, direct mail spending $47.8 billion. Direct mail spending has been increasing in 2013 and will achieve a 3.6% growth through 2014, according to the projections cited by Bolt. On average, 6.5 in 10 people who receive direct mail marketing make purchases or otherwise engage with the business. These are the reason why direct mail marketing successes. Direct mail marketing is preferred way of receiving information. There are some examples of top areas in which people prefer direct mail marketing;


-Sensitive health information
-Treatment for a specific condition

-Financial services

-Mail-order shopping


MailShark's curator insight, February 19, 2015 3:08 PM

Awesome infographic with direct mail ROI statistics.

Rescooped by Nic.Oud from BlokBoek e-zine

Gladde ski’s door mailing

Gladde ski’s door mailing | Opvallende Direct Mail | Scoop.it

Via Marco den Engelsman
Marco den Engelsman's curator insight, September 2, 2013 12:25 PM

Wij zijn er nog niet mee bezig, maar voor de sportvakhandel is het skiseizoen aangebroken. Daar moet in de komende drie maanden 50% van de jaaromzet gemaakt worden. Reden voor een fabrikant een opvallende mailing te maken.

Met de begeleidende brief bij de mailing kan de ontvanger zijn ski’s waxen. Eenvoudig het ,met wax geïmpregneerde, papier samenproppen over de ski’s halen.

Met deze Zwitserse mailing werd een omzet verhoging van 200 procent bereikt. De mailing kostte ruim 8000 euro voor 3000 exemplaren. Maar dat was het zeker waard stelt de verzender Pitsch Sport uit Gronau. De mailing was goed voor de Zwitserse zilveren Dialog marketing prijs.