We talk a lot about online reviews. We talk about how important they are in influencing buying decisions, how SMBs need to respond to them, and how Google is starting to give more weight to reviews as social signals.
70% of consumers trust a business with a minimum of 6-10 reviews. With all of Google’s changes, here are ten things business owners need to know about the new Google+ Local reviews.
Google rolled out its own integrated, social review system for businesses with Google+ Local in May of this year. Recently, they have changed the way people rate businesses by getting rid of the number system.
This post will teach you how to monitor your online brand mentions, turn complaints into compliments, and turn those with compliments into brand advocates.
Google Maps, Google Local, Google Places and now Google+ Local - yep Google has yet again renamed their local results to bring in Google+, as expected.
The new experience ties in Google+ into Google Maps and business listings...
Google Places has announced changes and new features to its bulk listing management tool that it hopes will make it easier for business owners with multiple locations (and local search marketers who manage multiple locations).
"A good way to get a good reputation online is to have and promote presence on social networks, so that you can inform clients and others, gain a better reputation and manage comments on the company as users of social networks may tend to put their complaints or concerns on the website of the company, and this way you can more easily respond to negative comments."
We are asked many times about our methods in helping our clients garner reviews from their clients. The simple fact is, is that it takes a bit of work, however, it can be a game changer.
All the search engine optimisation tactics in the book and the flashiest website possible will not win new clients for you if your business can not deliver on the promises it makes.
In March, we published the findings of Part 1 of the Local Consumer Review Survey 2012. Part 1 dealt with the consumption of online reviews and the influence they have on consumer behavior & purchase of local business services.
We frequently get asked about our review filter. As part of our ongoing efforts to educate the business community, we worked with Epipheo Studios to create this video. It's designed to help folks understand why Yelp's review filter exists and...
Google's + Local business rep (I guess formerly Google Places rep) Vanessa started a thread at Google Business Help answering common questions from business owners concerned about managing and maintaining their business listings in Google Maps with...
Your business needs to include online reviews in your online reputation management strategy to gain consumer trust, optimize your site for search engines, and boost your internet marketing.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.