Optometry and Online Marketing
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Google Starts Shutting Down Its City Pages, Shifts To Google+ Local

Google Starts Shutting Down Its City Pages, Shifts To Google+ Local | Optometry and Online Marketing | Scoop.it
Google is in the process of shutting down its collection of city pages — a change that follows the shift from Google Places to Google+ Local, and a change that may be reflective of a larger shift in direction for Google’s local efforts.
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Why Should Small Businesses Embrace e-Marketing? | Business 2 Community

Why Should Small Businesses Embrace e-Marketing? | Business 2 Community | Optometry and Online Marketing | Scoop.it
Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” He would have been astounded to know that, 100 years later,...
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So, Foursquare is a search engine now? How do I get my business to the top of the results?

So, Foursquare is a search engine now? How do I get my business to the top of the results? | Optometry and Online Marketing | Scoop.it
For the past two years, Foursquare has been working hard to turn their enormous collection of check-in data into the world's premiere local search engine.
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INFOGRAPHIC: When To Post On Facebook - AllFacebook

INFOGRAPHIC: When To Post On Facebook - AllFacebook | Optometry and Online Marketing | Scoop.it
Saturday at noon is the absolute best time to post on Facebook, according to this infographic.
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Evolution of human vision explained

Evolution of human vision explained | Optometry and Online Marketing | Scoop.it
THE ORIGINS of human vision evolved in the blink of an eye, according to a researcher at NUI Maynooth who tracked down the genetic history of our ability to see.
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Making The Case For Native Mobile Landing Pages

Making The Case For Native Mobile Landing Pages | Optometry and Online Marketing | Scoop.it
At SMX East in October 2012, I presented on mobile landing pages at the popular iConvert session.
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