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How 'well' do you use social media? Two brothers built a social analytics ... - VentureBeat

How 'well' do you use social media? Two brothers built a social analytics ... - VentureBeat | Optix Research | Scoop.it
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Missed Social Media Marketing World? Don't Miss These Takeaways | Business.com B2B Online Marketing Blog

Missed Social Media Marketing World? Don't Miss These Takeaways | Business.com B2B Online Marketing Blog | Optix Research | Scoop.it
At SMMW, Social Media Examiner was able to create a large-scale networking conference with suggested tips and strategies that B2B marketers can use.

 

Digest...

 

Here are a few things B2B marketers can begin to use immediately to find greater success on LinkedIn

Use banners – Your Products/Services section of your company page allows your business to upload three banners.Add new audiences – It’s all about relevance and targeting your audience is one way you can deliver the great content your site has to offer to the right people.Choose keywords – On your personal page, in URLs and in product descriptions, use keywords so that people conducting searches on LinkedIn can find you and your business easily.

 

Your business can cultivate communities with:

Forums or industry-specific communities hosted on your site or by your business on LinkedIn.FAQ podcasts and YouTube videos enable your business to address customers and audiences directly.

 

As different industry leaders and experts discussed their blogging, there were a few trends that kept appearing.

Add value – Your blog should add value to its readers.Fascinate – In the closing keynote of Day 1, Sally Hogshead noted that the average attention span is now 9 second. In order to capture your audience’s attention in that time, you need to fascinate them with your blog’s content.
Via CYDigital
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CYDigital's curator insight, April 11, 2013 7:37 AM

Great summary of the event as it applies to the B2B marketer. Click through for the details to each takeaway. We would've preferred to brave the horrible weather in San Diego, but this is the next best.


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4 Powerful Google Tools For Online Marketing | SmallBizTrends

4 Powerful Google Tools For Online Marketing | SmallBizTrends | Optix Research | Scoop.it

Google has hundreds of apps, but there are some that can have a serious impact on your online marketing initiatives that seem to be flying under the radar....

 

... Sure, Google has hundreds of apps, but there are some that can have a serious impact on your online marketing initiatives that seem to be flying under the radar. Additionally, Google’s products typically have “freemium” models, which offer the invaluable opportunity to experiment with a variety of different techniques and hone in on what serves your brand most. We’re all for testing out the latest and greatest from the world’s most powerful Internet giant.

 

If you haven’t already, I encourage you to give a few of these seemingly under-appreciated products a spin....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 11, 2013 2:07 PM

Really liked this post and its reminder of several great tools! 

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Great Responsive Web Design is a Matter of Process

Great Responsive Web Design is a Matter of Process | Optix Research | Scoop.it
When it comes to creating a great responsive web design, designers need to develop a new adaptive process.

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gonzodesign's curator insight, April 11, 2013 9:07 PM

Instead of spending time designing for specific device widths and getting hung up on the precise elements of a web design, designers now have to focus on designing for content.

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5 Ways Social Media Content is Rapidly Evolving For Brands

5 Ways Social Media Content is Rapidly Evolving For Brands | Optix Research | Scoop.it
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Zhendan (Max) Wang's curator insight, April 11, 2013 8:08 PM

Thats very true :)

Jennifer Beever's curator insight, April 15, 2013 8:18 PM

Brands will post more visual material, have conversations outside of their industry (think of the companies that Tweeted during the Superbowl blackout), and make use of technology filters to communicate more easily.

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An Incredible Look at Online Video Usage, and 6 Ways to Incorporate Video Into Your Marketing Strategy

An Incredible Look at Online Video Usage, and 6 Ways to Incorporate Video Into Your Marketing Strategy | Optix Research | Scoop.it
With roughly 8.5 in every 10 online users accessible through online video marketing, there’s no shortage of marketers trying to edge their way into those statistics.

Via Brian Yanish - MarketingHits.com
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What is the difference between responsive vs. adaptive web design ...

What is the difference between responsive vs. adaptive web design ... | Optix Research | Scoop.it
Ryan Boudreaux clears up some of the confusion about what is meant by responsive vs. adaptive web design. While similar in their goal, the approaches.
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B2B Social Media Success Starts with Measurable Objectives

B2B Social Media Success Starts with Measurable Objectives | Optix Research | Scoop.it
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Deveshnee Moodley's comment, April 29, 2013 2:21 AM
A business must coordinate its IMC strategies well so this can deliver clear, consistent as well as competitive message about the brand and its products and services. Media objectives must be precise and must be incorporated into the companies IMC strategy. As a result the company can successfully deliver a clear and consistent message about the brand and corporate image towards their stakeholders and consumers through the correct channels.
Delzin Balsara's comment, May 8, 2013 1:11 AM
In order to create a good business, marketers need to create a good strategy. The plan and strategy need to be established first and needs to be to the point so that B2B companies are able to separate themselves from other businesses.
Fatana Faghiryar's comment, May 9, 2013 6:00 AM
I really liked this aticle as the gives an in- depth demonstration of measurable objectives. This shown how social media companies are accomplishing understanding of brands than B2B marketers. Marketers need to create a good strategy so their business can be successful. On the whole quite a well wrtten article.
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Is Your Responsive Web Design too Fragile? - SitePoint

Is Your Responsive Web Design too Fragile? - SitePoint | Optix Research | Scoop.it
Is your responsive layout not working as you expect? Craig discusses a little-known media query issue and recommends a solution...

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gonzodesign's curator insight, April 11, 2013 9:30 PM

Chrome or, more specifically, Webkit is incorrectly ignoring the scrollbar and reacting too early. That appears sensible since scrollbar widths vary between systems, but it’s going against the W3C standard