Optimizing the Customer Experience
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10 Companies With The Best Customer Experience

10 Companies With The Best Customer Experience | Optimizing the Customer Experience | Scoop.it
Some companies are just better at making sure customers feel good.
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8 Retailers With Really Smart Homepages

8 Retailers With Really Smart Homepages | Optimizing the Customer Experience | Scoop.it
And what they're doing right....
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Taming Fickle Mobile Shoppers with Customer Experience Optimization

Taming Fickle Mobile Shoppers with Customer Experience Optimization | Optimizing the Customer Experience | Scoop.it
Over the last couple of years even the most timid of technology adopters have made the leap to mobile.
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Why Customer Experience Is The Only Thing That Matters

Why Customer Experience Is The Only Thing That Matters | Optimizing the Customer Experience | Scoop.it
I was at a conference talking to some attendees when one of them, a guy who works for the Abu Dhabi ministry of finance, asked what I do for a living.
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Five Ways to Deliver a Great Customer Experience

Five Ways to Deliver a Great Customer Experience | Optimizing the Customer Experience | Scoop.it
Customer Relationships - Five Ways to Deliver a Great Customer Experience...
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The 6 Disciplines Behind Consistently Great Customer Experiences

The 6 Disciplines Behind Consistently Great Customer Experiences | Optimizing the Customer Experience | Scoop.it
Mature companies routinely perform a set of sound, standard practices that result in a high-quality outcome. It's true for manufacturers--they don't get up in the morning and start pondering how they'll produce high-quality widgets that day.
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Online Shopping's - Zero Moment of Truth

Online Shopping's - Zero Moment of Truth | Optimizing the Customer Experience | Scoop.it
Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues...
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How Customer Experience Optimization (CXO) Can Stretch Your Marketing Dollars « iMediaConnection Blog

How Customer Experience Optimization (CXO) Can Stretch Your Marketing Dollars « iMediaConnection Blog | Optimizing the Customer Experience | Scoop.it
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Meet the C-Suite: The Chief Marketing Officer Must Focus on the Customer

Meet the C-Suite: The Chief Marketing Officer Must Focus on the Customer | Optimizing the Customer Experience | Scoop.it
The onslaught of new technologies, media and marketing channels introduced within the past decade have definitely changed how the C-Suite approaches sales and marketing.
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