Opinion Pieces from LBi
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Opinion Pieces from LBi
Opinion pieces from LBiers
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LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing

LBi and Kuoni win Travolution Award for Best Use of Search Engine Marketing | Opinion Pieces from LBi | Scoop.it
@LBiLondon wins Travolution Award with Kuoni @KuoniTravelUK for best use of SEM - well done guys!
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UK brand not confident communicating via social media | brand-e

UK brand not confident communicating via social media | brand-e | Opinion Pieces from LBi | Scoop.it
36% of UK brands do not feel confident in communicating with consumers via social media says a survey from the IAB and LBi...
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More than half of UK businesses adapt to become more social - StrategyEye Digital Media

More than half of UK businesses adapt to become more social - StrategyEye Digital Media | Opinion Pieces from LBi | Scoop.it
Social media is increasingly important to UK organisations, with 55% adapting their processes in the last year to become more social, according to new research from the Interactive Advertising Bureau (IAB UK) and agency LBi.
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IAB: 27% of UK businesses don't know how their social ROI is measured | News | New Media Age

Measurement proves the biggest barrier to businesses becoming truly social.
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Report: The Great UX Debate takes place at SapientNitro London

Report: The Great UX Debate takes place at SapientNitro London | Opinion Pieces from LBi | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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Opinion: Rio 2016 needs to see online as an opportunity, not a threat | Insight | New Media Age

Opinion: Rio 2016 needs to see online as an opportunity, not a threat | Insight | New Media Age | Opinion Pieces from LBi | Scoop.it
John Monks, head of social business design, LBi.
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Apple without Steve Jobs: a year on | News | Marketing Week

Apple without Steve Jobs: a year on | News | Marketing Week | Opinion Pieces from LBi | Scoop.it
Today marks the first anniversary since Steve Jobs passed away. Marketing Week looks at his lasting legacy he leaves with the Apple brand.
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The next factor: LBi head of research Michele Chang-McGrath on how to predict what's next in digital

The next factor: LBi head of research Michele Chang-McGrath on how to predict what's next in digital | Opinion Pieces from LBi | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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Think BR: London 2012 - the branded content Olympics - Brand Republic News

Creativity is central to how brands can increase ROI from major events like the Olympics, writes Graham Hodge, head of branded content, LBi.
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UK businesses still struggling to get to grips with social media

UK businesses still struggling to get to grips with social media | Opinion Pieces from LBi | Scoop.it
A new study reveals more than half of UK businesses have become more social but responsibility, ROI and confidence are still a challenge.
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Thirteen percent of UK business social strategy is undertaken on the fly | SMI

Thirteen percent of UK business social strategy is undertaken on the fly | SMI | Opinion Pieces from LBi | Scoop.it
Over half of UK businesses have made positive changes in order to become more social, but there's still confusion about the most effective way to do so.
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IAB study reveals 55% of UK firms have adopted a social business model

IAB study reveals 55% of UK firms have adopted a social business model | Opinion Pieces from LBi | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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IAB Engage: One third of UK businesses not confident in social - Marketing news - Marketing magazine

IAB Engage: One third of UK businesses not confident in social - Marketing news - Marketing magazine | Opinion Pieces from LBi | Scoop.it
IAB Engage: One third of UK businesses not confident in social marketing news. Read IAB Engage: One third of UK businesses not confident in social and other marketing news online.
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What's the buzz on Twitter's surveys? | Features | Research

What's the buzz on Twitter's surveys? | Features | Research | Opinion Pieces from LBi | Scoop.it
Twitter’s foray into research raised eyebrows last week. We asked industry experts if the social network is pursuing the right approach to measuring ad effectiveness.
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BrandMAX 2012: 'Social is not a marketing play' says Barclaycard's digital director - Brand Republic News

BrandMAX 2012: 'Social is not a marketing play' says Barclaycard's digital director - Brand Republic News | Opinion Pieces from LBi | Scoop.it
Social media is "not a marketing play, it is a company play", which should be used across the business and not just as an acquisition tool, according to Ben Padley, global digital engagement director at Barclaycard.
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Simon Attwater - LBi | Creativepool

Simon Attwater - LBi | Creativepool | Opinion Pieces from LBi | Scoop.it
Interview with Group Creative Director at LBi London, Simon Attwater.
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NRS PADD receives mixed response | Features | Research

NRS PADD receives mixed response | Features | Research | Opinion Pieces from LBi | Scoop.it
The National Readership Survey (NRS) has launched its new print and digital data dataset NRS PADD. Research asked a panel of experts whether the new offering really offers new insights?
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