OpenX Ad Server
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Advertising: A market in transition - FT.com

The advertising industry is in the midst of a digital revolution as its clients follow their customers and shift resources to the web and new forms of interactive advertising emerge.To facilitate these changes, companies like Google, Yahoo!

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Tutorial 7: Targeting

The seventh tutorial in a series of eight, "Targeting" explains how targeting in OpenX Enterprise is simple, intuitive, and flexible.
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Google purchases AdMeld for $400m - FT.com

Google purchases AdMeld for $400m - FT.com | OpenX Ad Server | Scoop.it
Google has boosted its display advertising business with the purchase of AdMeld, a company that makes it easier for publishers to sell through a new class of internet exchange that is starting to account for a sizeable slice of online advertising.
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Custom OpenX plugin to create banners with images and text links

Custom OpenX plugin to create banners with images and text links | OpenX Ad Server | Scoop.it
Examples of Text Link Plus banners, created using a custom OpenX plugin (click to enlarge)We recently developed a custom OpenX plugin that enables ad operations staff to easily create banners in OpenX that contain both small images and text links.
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A Publisher’s Perspective: Dix Communications

A Publisher’s Perspective: Dix Communications | OpenX Ad Server | Scoop.it
Dix Communications (DixCom) is a family owned business that, for over 100 years, has published local newspapers and operated regional radio stations.
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MediaPost Publications IAB: Mobile Needs Metrics Now 10/04/2011

IAB: Mobile Needs Metrics Now - 10/04/2011 (Mobile Needs Metrics Now via @MediaPost http://t.co/ILglqMIQ...)...
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Final ad server demo of 2011

Final ad server demo of 2011 | OpenX Ad Server | Scoop.it
Calling all publishers - get ready to accelerate your revenue in 2012!
You’ve had a GREAT year. You’ve worked hard to create amazing content, and traffic to your site (or network) has seen significant growth as a result.
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Spreadin’ the OpenX news at ad:tech NY

Spreadin’ the OpenX news at ad:tech NY | OpenX Ad Server | Scoop.it
The OpenX booth at ad:tech NY was teeming as always with the industry’s top publishers, DSPs, and networks.  Visitors were abuzz with the recently unveiled OpenX Revenue Guarantee where we guarantee revenue to publisher’s sending inventory in OpenX...
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A Publisher’s Perspective: Lycos

Established in 1995, Lycos is one of the original and most widely known internet brands in the world, evolving from one of the first search engines on the web into a comprehensive network of social sites, as well as leading provider of...
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OpenX Statistics as Graphs plugin updated (v1.0.4)

OpenX Statistics as Graphs plugin updated (v1.0.4) | OpenX Ad Server | Scoop.it
The team at AdserverPlugins.com is releasing an update of the free Statistics as Graphs plugin for the OpenX Ad Server.
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Setting cookies on clicks for retargeting, audience segmentation

The team at AdserverPlugins.com is proud to release a new version of the Retargeting plugin for OpenX Source.
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Retargeting: What It Is & How to Use It

Joanna Lord over at SEOMoz.org wrote a great post entitled “Retargeting: What It Is & How to Use It“, which describes not only what retargeting is, but also how it can be used to enhance and improve the effectiveness of display advertising.
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OpenX Source API tutorial - Support for OpenX Ad Server by OpenX Specialist Erik Geurts - OpenXconsultant.com

OpenX Source API tutorial - Support for OpenX Ad Server by OpenX Specialist Erik Geurts - OpenXconsultant.com | OpenX Ad Server | Scoop.it
The team at Black River (a web development firm based in Toronto, Canada), are working on an article series about the API in OpenX Source v2.8.
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Online Ad Servers For Startups

Fremont: The core competencies of startups are increasing tremendously, there is several software, and websites especially made for these startups. Online ad servers are one such tool that helps startup monetize their inventory. Profitability for a startup demands the ad publishers to minimize the expense side of the ledger. Below mentioned are five such online ad servers that help the startups to earn more.


OpenX is an open source ad server that can be used to manage banner ads on the site and track statistics for the same. It is an independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. Based in Los Angeles, the company is a wholly owned subsidiary of OpexX Limited.


OpenX allows standard banner roation, click tracking, zone-based ad selection and campaign targeting, direct ad selection, ad targeting, ad capping and full flash support. If a startup does not want to download it on his site, OpenX offers OpenX Hosted, an ad hosting service that gives startups up to 100 million monthly ad impressions for free.

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OpenX Ad Server - How to Download to Your Desktop

OpenX Ad Server - How to Download to Your Desktop | OpenX Ad Server | Scoop.it
Watch free OpenX Ad Server - How to Download to Your Desktop videos online at In.com.
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Geolocation Magic Macros plugin for OpenX version 1.0.0 released

The team at AdserverPlugins.com is proud to announce the release of version 1.0.0 of the Geolocation Magic Macros plugin for OpenX Ad Server, after several months at beta.
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The OpenX Revenue Guarantee for Publishers

The OpenX Revenue Guarantee for Publishers | OpenX Ad Server | Scoop.it
Experience has shown us over and over again that massive competition on OpenX Market, our ad exchange, drives up CPMs and sell-through rates.
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Does Security Really Matter to OpenX? - Web Security Blog | White Fir Design

RT @openxsupport: Does Security Really Matter to OpenX?
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Ad marketplace - Maximize for your advertising space | OpenX

Ad marketplace - Maximize for your advertising space | OpenX | OpenX Ad Server | Scoop.it
@BusinessInsider uses OpenX Market to reach sophisticated buyers, you can too http://t.co/BLIZe3yM...
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The Low-Down on OpenX Advertising Console

The Low-Down on OpenX Advertising Console | OpenX Ad Server | Scoop.it
Smart media buyers understand the inherent benefits of ad exchanges: Impression-level buying, granular audience targeting, killer ROI.
Thanks to OpenX Advertising Console, all media buyers can get into the game.
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Security matters

OpenX takes security seriously. If ever we find an issue, we address it quickly and communicate any updates as soon as possible.

Recently we became aware of a security issue with OpenX Source v.
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Heating things up at IGNITION

Heating things up at IGNITION | OpenX Ad Server | Scoop.it
Raj Chauhan, our GM of Publisher Business, presented the “Top Real-Time-Bidding (RTB) Trends Affecting Publishers” today at the Business Insider’s IGNITION: The Future of Media conference in New York.
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Break on Through

Break on Through | OpenX Ad Server | Scoop.it
For as long as banners have appeared on our screens, publishers have been constrained by the archaic toolkits offered by big legacy ad-serving companies.  Their outdated, one-size-fits-all solution is no longer the only option.
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The Impression Exchange Implementation Challenge

The Impression Exchange Implementation Challenge | OpenX Ad Server | Scoop.it
Today at the IAB AdOps Summit, OpenX will introduce the winners of the Impression Exchange Implementation Challenge.
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