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Top UK Online Marketing Influencers & Bloggers in 2013

Top UK Online Marketing Influencers & Bloggers in 2013 | Online Marketing Resources | Scoop.it
For the past 2 years we've been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events.
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Online Marketing Resources
Digital Marketing | SEO | Search | CRO | Social Media | Content Marketing | Web Design | Web Development
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A Quick Guide to Local Pack Ads

A Quick Guide to Local Pack Ads | Online Marketing Resources | Scoop.it
Local pack ads are a great way to get the most of your Ad Words budget, expand local reach, and ultimately drive more business. In this installment of the Whitespark Weekly, guest Joy Hawkins schools Darren on the nuances of these ads and gives you the info you need on how to get started.
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New Research: 35% of Competitive Local Keywords Have Local Pack Ads

New Research: 35% of Competitive Local Keywords Have Local Pack Ads | Online Marketing Resources | Scoop.it
You may have noticed more ads in local packs. Across 11,000 searches (110 keywords X 100 cities), we were surprised to find ads in 35% of local packs, with as high as 64% in some verticals.
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Accelerate Your Growth With Facebook Advertising

A run through of how to rapidly grow your business using Facebook advertising. If you're new to Facebook advertising, this presentation gives you a run through…
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The 7 Best VPN Services for WordPress Users

The 7 Best VPN Services for WordPress Users | Online Marketing Resources | Scoop.it
What is the best VPN for keeping hackers, malware, and miscreants of all kinds away from your precious WordPress websites? Let's go over your best options.
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Hearing Aid Repair MN is a larger number of times than not required as a result of individuals who misuse their gadgets

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A/B Testing Your Alexa Skill With Optimizely

A/B Testing Your Alexa Skill With Optimizely | Online Marketing Resources | Scoop.it
Let's see how to incorporate A/B testing for your Alexa skill, Google Home action, Facebook messenger bot, or chatbot using Optimizely.
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Can You Use a Call Tracking Number in Google My Business?

Can You Use a Call Tracking Number in Google My Business? | Online Marketing Resources | Scoop.it
Using a call tracking number in your GMB listing has often been a worry because of the bad data and inconsistency issues that could arise. But fear not - there is a solution that won't harm your citation profile or rankings. Find out how add a call tracking number, the right way, in GMB on other listings sites.
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Jobs-To-Be-Done Framework | Customer Research 

Jobs-To-Be-Done Framework | Customer Research  | Online Marketing Resources | Scoop.it
In the HBR article Customer Centered Innovation Map, Tony Ulwick introduces the job map: a jobs-to-be-done framework for conducting customer research.
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How to score more leads with the B2B messaging equation

How to score more leads with the B2B messaging equation | Online Marketing Resources | Scoop.it
Business-to-business (B2B) marketers often face a dilemma. They are aware that digital marketing can be more cost-effective than traditional marketing, but at the same time they need to deliver leads and so typically have little opportunity for experimenting with digital.
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100+ Google Analytics Remarketing audiences for Retargeting

100+ Google Analytics Remarketing audiences for Retargeting | Online Marketing Resources | Scoop.it
In this article I will show more than 100 different ways to re-market to your target audience in Google Analytics. Learn to create re-marketing audiences in Google Analytics.
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Updated Instructions for Implementing Google Optimize

Updated Instructions for Implementing Google Optimize | Online Marketing Resources | Scoop.it
Enable website experimentation by installing Google Optimize on your website, in conjunction with Google Analytics and Google Tag Manager.
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Launching Facebook Event Ad Campaigns

Launching Facebook Event Ad Campaigns | Online Marketing Resources | Scoop.it
Have you ever had to create a PPC campaign to hype an event? Facebook event campaigns allow you to drive event attendees by leveraging Facebook's social nature
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How Much Does Content Marketing Cost in 2018?

How Much Does Content Marketing Cost in 2018? | Online Marketing Resources | Scoop.it
Anybody can publish on a blog. But to do content marketing well, there's a barrier to entry most aren't willing to jump over. These costs aren't overly high or excessive. But they are costs. In today's video, we talk about how to think about price and what to expect for many different common content types. Audio Version Video Transcription Hey everybody, I'm Ross Hudgens, founder of Siege Media, and today I want to give you some detail on how much content marketing should and can cost. So a lot of clients come to us and ask, 'Hey Ross, how much
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What is Visual Parsing Technology - And Why You Should Care 

SERPs are fractal, changing based on small differences in search intent. Find out why visual parsing technology is the solution for targeting correctly.
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It’s Not About Ranking #1 - The Monopoly Strategy

It’s Not About Ranking #1 - The Monopoly Strategy | Online Marketing Resources | Scoop.it
It’s not about ranking #1... Well, it's not only about ranking #1. Like all things that are driven by technology, SEO is constantly changing and has reached a tipping point where to compete you need to own more real estate on the SERPs. This means moving past the vanity of having your website URL's ranking for your priority keywords, and instead accepting that Google ranks different types of content for different types of keywords; and the current type of content on your website may not be able to rank for the terms you're targeting. This is quite literally what RankBrain
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PayPal vs Stripe: Which Payment Gateway Should You Choose?

PayPal vs Stripe: Which Payment Gateway Should You Choose? | Online Marketing Resources | Scoop.it
If you sell stuff on the internet, one of your biggest choices should be how you take payments, and that comes down in most cases to PayPal vs Stripe. There are pros and cons to both gateways, so let's dig in and see some of the most important ones.
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35 Amazing Examples Of How Blockchain Is Changing Our World 

35 Amazing Examples Of How Blockchain Is Changing Our World  | Online Marketing Resources | Scoop.it
It's quickly becoming apparent that blockchain technology is about far more that just Bitcoin. Across finance, healthcare, media, government and other sectors, innovative uses are appearing every day. Here is a list of 35 which I have come across. While some may fail to live up to their promises, others could go on to become household names if blockchain proves itself to be as revolutionary as many are predicting.
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15 SaaS Inbound Marketing Strategies to Scale Your Business

15 SaaS Inbound Marketing Strategies to Scale Your Business | Online Marketing Resources | Scoop.it
As a SaaS company, you need to generate audience in order to get new customers and scale your business. There are both active and passive...Read More
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The Definitive Guide To Campaign Tagging in Google Analytics

The Definitive Guide To Campaign Tagging in Google Analytics | Online Marketing Resources | Scoop.it
If you're running marketing campaigns, you need to be aware of the mistakes sites make in tracking them (if they track them at all). This post tells all.
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What Page Should You Link Your GMB Listing To?

What Page Should You Link Your GMB Listing To? | Online Marketing Resources | Scoop.it
When it comes to optimizing a GMB listing, many people wonder what link they should add in the website field; should the link be to the homepage or a location landing page? In this episode of the Whitespark Weekly, Darren discusses what link to use depending on how many locations you have.
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Logo by ShapeFactory | Clean, simple, hassle-free logo design

Logo by ShapeFactory | Clean, simple, hassle-free logo design | Online Marketing Resources | Scoop.it
Create a custom logo in seconds with ShapeFactory's online logo generator. Easy to use and no design skills required.
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How the New Google Search Console Makes Life Better for SEOs

How the New Google Search Console Makes Life Better for SEOs | Online Marketing Resources | Scoop.it
R&D Specialist Tomek Rudzki takes a close look at the new beta version of Google Search Console and lets SEOs know how it can make their lives a whole lot easier.
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An Introduction to Google Tag Manager

An Introduction to Google Tag Manager | Online Marketing Resources | Scoop.it
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.
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Facebook Ad Placement Best Practices

Facebook Ad Placement Best Practices | Online Marketing Resources | Scoop.it
Understand how each placement works and how it can help improve the performance of your campaign.
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Free Local SEO Tools That Belong in Your Kit

Free Local SEO Tools That Belong in Your Kit | Online Marketing Resources | Scoop.it
If you've been looking to ramp up your local SEO work without busting your budget, this is the post for you. Local SEO expert Miriam Ellis shares over 25 free tools, spreadsheets, resources, and more to make your job easier in the year ahead.
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