How The New York Times Does Social Media | Online Journalism & Journalism in Digital Age |

“I talked with Alexis Mainland, social media editor at The NY Times, to learn more about their vision for solidifying The Times’ brand over several different platforms, and how photography has played a major role in their success.”


Mainland: “Social media platforms are like different countries with different languages and different customs. Certainly there are many aspects of them that overlap, but I think the key to being successful on a social platform is having a keen understanding of what makes each unique community tick.”


(Published April 23, 2012.)

Via Mindy McAdams