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How to use data to make a hit TV show

How to use data to make a hit TV show | Digital Marketing | Scoop.it
Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data -- and suggests a brainier way to use it.
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How Netflix and Amazon are Using Original Programming as a Marketing Tool

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SEMrush Ranking Factors Study 2017 — Methodology Demystified

SEMrush Ranking Factors Study 2017 — Methodology Demystified | Digital Marketing | Scoop.it
Why we think correlation analysis is bad for ranking factors studies and why direct website visits do influence your rankings. Explore the details!
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Tips and Tricks for Implementing AMP

From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: AMP for Advanced SEOs. PRESENTATION: Tips and Tricks for Implementing AMP -…
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Nearly 85 percent of smartphone app time concentrated in top five apps -- [report]

Nearly 85 percent of smartphone app time concentrated in top five apps -- [report] | Digital Marketing | Scoop.it
Roughly half the smartphone audience downloads zero apps per month now
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Understanding your organic click-through rate (CTR) - STAT Search Analytics

Understanding your organic click-through rate (CTR) - STAT Search Analytics | Digital Marketing | Scoop.it
We’re taking on organic CTR — a fickle but useful SEO beasty — so that you can better test and measure your SEO efforts.
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How to optimise your videos for better ranking on YouTube | Search Engine Watch

How to optimise your videos for better ranking on YouTube | Search Engine Watch | Digital Marketing | Scoop.it
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | Digital Marketing | Scoop.it
Do you need to create content on the go? Discover six mobile apps to create content for your social media profiles.
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Are you doing keyword research right? - SEO Consultant London

Are you doing keyword research right? - SEO Consultant London | Digital Marketing | Scoop.it
Recently, a client came to us asking the following: “I’ve noticed that Keyword Planner is no longer differentiating between plural and singular keywords and provides the same search volume for both (example below). Additionally, when looking at minor keyword variations (e.g ‘printed t-shirts’ vs ‘print t-shirts’ or ‘flared jeans’ vs ‘flare jeans’), the search volume
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Here’s How to Keep 301 Redirects from Ruining Your SEO

Here’s How to Keep 301 Redirects from Ruining Your SEO | Digital Marketing | Scoop.it
While 301 redirects can yield significant value to your SEO efforts, it's important to remain vigilant about how they're used. Logan Ray details four common ways redirects can be negatively affecting your page load time and what you can do about them.
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Google Keyword Planner's Dirty Secrets Revealed

Google Keyword Planner's Dirty Secrets Revealed | Digital Marketing | Scoop.it
Google Keyword Planner has some pretty scary skeletons in its closet! Learn about all the dirty secrets that should make you think twice about relying on Google's volume estimates.
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What One Consumer's Car-Buying Process Reveals About Auto Marketing Opportunities

What One Consumer's Car-Buying Process Reveals About Auto Marketing Opportunities | Digital Marketing | Scoop.it
See how one consumer's research for a new car played out digitally.
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How Netflix Reverse Engineered Hollywood

How Netflix Reverse Engineered Hollywood | Digital Marketing | Scoop.it
To understand how people look for movies, the video service created 76,897 micro-genres. We took the genre descriptions, broke them down to their key words, … and built our own new-genre generator.
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6 Psychology-Backed Hacks for Making Engaging Videos

Learn these 6 psychology-backed hacks for making engaging videos.
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A Beginner’s Guide to Marketing Research | GlobalWebIndex

A Beginner’s Guide to Marketing Research | GlobalWebIndex | Digital Marketing | Scoop.it
Our beginner's guide to marketing research covers everything you need to know and the steps you need to take to fully plan your marketing campaigns.
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Why Don't Videos Rank the Same on Google and YouTube?

Why Don't Videos Rank the Same on Google and YouTube? | Digital Marketing | Scoop.it
The same videos won't rank the same on Google and YouTube for the same queries because of a difference in purpose between the two search engines.
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Everything you need to know about Google's 'Possum' algorithm update

Everything you need to know about Google's 'Possum' algorithm update | Digital Marketing | Scoop.it
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'
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Content Marketing World: 30 Ideas From Industry Experts

Content Marketing World: 30 Ideas From Industry Experts | Digital Marketing | Scoop.it
When professionals from all over the world gather to talk about their craft, they create a tremendous number of ideas for themselves and their colleagues. That’s exactly what happened this week at Content Marketing World, the annual conference presented by … Continued
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A Step By Step Guide To Building Customer Journey Maps

A Step By Step Guide To Building Customer Journey Maps | Digital Marketing | Scoop.it
“How do you get your customers to do what you want them to do on your website?” Well... Have you mapped what those actions are yet?
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17 Ways Marketers Can Leverage Facebook Graph Search : Social Media Examiner

17 Ways Marketers Can Leverage Facebook Graph Search : Social Media Examiner | Digital Marketing | Scoop.it
Use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.
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CTR Study: post February ‘16 Google SERP changes

CTR Study: post February ‘16 Google SERP changes | Digital Marketing | Scoop.it
What is the Issue?Google’s mid-February update was definitely one of the bigger changes to the Search Engine Result Pages (SERPs) i
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How 16 Companies are Dominating the World’s Google Search Results

How 16 Companies are Dominating the World’s Google Search Results | Digital Marketing | Scoop.it
In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a
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4 Ways Copywriting Can Boost Your E-commerce Conversion Rates

4 Ways Copywriting Can Boost Your E-commerce Conversion Rates | Digital Marketing | Scoop.it
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.
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6 FREE Facebook Marketing Tools to Juice Up Your Campaigns

6 FREE Facebook Marketing Tools to Juice Up Your Campaigns | Digital Marketing | Scoop.it
Want to spend less time and get better results from your Facebook marketing efforts? Supercharge your performance with these six completely free Facebook marketing tools!
Via Pedro Da Silva
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