OnlineAdvertising
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OnlineAdvertising
Updates on the ever changing landscape of online advertising, with an emphasis on Display
Curated by Steve Pinto
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Finally, Apple Has A Mediocre Product Launch

Finally, Apple Has A Mediocre Product Launch | OnlineAdvertising | Scoop.it
The iPod, iPhone, App Store, and iPad revolutionized their industries. The iAd has not. Positive Proof that the type of control that makes Apple a leader in hardware products does not work with a much softer industry like advertising.
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Twitter Contest Helps 6 Land Internships

Twitter Contest Helps 6 Land Internships | OnlineAdvertising | Scoop.it
More than 300 applicants submitted 13 comments on Twitter in 13 days. The agency chose 32 finalists from that group, who were interviewed for six spots. (I get that everyone is on Twitter/FB but is this as necessary for non social media positions?)
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Adometry First Ad Verification and Attribution Provider Certified for Google Display Network

Adometry First Ad Verification and Attribution Provider Certified for Google Display Network | OnlineAdvertising | Scoop.it
Adometry First Ad Verification and Attribution Provider Certified for Google Display Network. Look out DoubleVerify!
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Collective Integrates with Adobe Audience Syndication Solution to Deliver Targeted Display Advertising | Collective | The Audience Engine™

Cookie free retargeting? YES PLEASE!
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Why One FTC Commissioner Thinks Do Not Track Is Off-Track

This is an extremely well informed article about the Do Not Track legislature is in it's infancy at best and damaging to the way we consume content at worst. Great article. Personally, I'm ok with tracking if it gets me relative ads and free content, but that's just me.
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Cameo Stars sells custom videos postable to Facebook

Cameo Stars sells custom videos postable to Facebook | OnlineAdvertising | Scoop.it
Cameo Stars sells video messages from the contestants on “American Idol” and celebrities like Kim Kardashian to build brands and earn money on Facebook. Personally, I want David Hasselhoff to wish me a happy birthday. Can someone make that happen please?!
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Brilig Closes $1.8 Million in Financing -- Data usage modeling

Brilig Closes $1.8 Million in Financing -- Data usage modeling | OnlineAdvertising | Scoop.it
Brilig Closes $1.8 Million in Financing. They are the only transparent and cooperative advertising data marketplace that enables marketers to preview and project the reach and lift of data into a campaign.
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