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Color Psychology In Marketing: The Complete Guide [Free Download]

Color Psychology In Marketing: The Complete Guide [Free Download] | Online World | Scoop.it
Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.

Via Kasia Hein-Peters
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Kasia Hein-Peters's curator insight, March 14, 2015 11:08 AM

Very thorough guide to the meaning and use of colors in marketing

Rescooped by Christel Binnie from Public Relations & Social Marketing Insight
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How Typography Affects ConversionsConversions | Quick Sprout

How Typography Affects ConversionsConversions  | Quick Sprout | Online World | Scoop.it

When you think about conversion optimization, what comes to mind? Testing colors, call-to-action buttons, headlines, and other elements including text, right?

 

Although those elements do affect conversions, what about other design aspects such as typography?

 

I know what you are thinking. How the heck does typography affect conversions? Well, certain font types will affect people’s decisions in different ways. For example, if you are trying to get your users to agree with a passage, they are more likely to do so if you use the font type Baskerville....


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Jeff Domansky's curator insight, March 15, 2014 12:48 PM

Typography affects conversion? Who knew?

aanve's curator insight, March 15, 2014 11:02 PM

www.aanve.com

 

Rescooped by Christel Binnie from Public Relations & Social Marketing Insight
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The Science of Storytelling | SocialTimes

The Science of Storytelling | SocialTimes | Online World | Scoop.it

The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.

 

Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

 

OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 10, 2014 1:12 AM

Interesting research on how storytelling affects your brain and why it matters to marketing.

Kavita Sahgal's curator insight, June 10, 2014 3:13 AM

The why behind the impact of Story Telling..

Beri Creative's curator insight, June 10, 2014 3:22 AM

We LOVE this! We're all aware of how much us humans are drawn to stories - this just puts it into perspective.

Rescooped by Christel Binnie from Public Relations & Social Marketing Insight
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7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | Online World | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....


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Two Pens's curator insight, July 7, 2013 4:34 PM

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.