Online video for small businesses
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Online video for small businesses
How online video generates more traffic, more customers, and more sales for small businesses.
Curated by Brian K. Brown
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12 Strategies for Promoting Your YouTube Videos

12 Strategies for Promoting Your YouTube Videos | Online video for small businesses | Scoop.it
Want to get the word out about your YouTube videos? Review these quick tips.

Via Sandra Brevett
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What to Consider When Creating a Video « iMediaConnection Blog

What to Consider When Creating a Video « iMediaConnection Blog | Online video for small businesses | Scoop.it
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8 Ways to Use User-Generated Video for Marketing [Infographic]

8 Ways to Use User-Generated Video for Marketing [Infographic] | Online video for small businesses | Scoop.it
User generated video is gaining more and more ground in today’s marketing landscape. But what can YOU do with user generated video? Here are 8 ways to get you going, but first off all we take a look at the rise of “UGV”.
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18 Big Video Marketing Statistics and What They Mean for Your Business | Video Brewery

18 Big Video Marketing Statistics and What They Mean for Your Business | Video Brewery | Online video for small businesses | Scoop.it
Wondering if you should create a video? Here are 18 video marketing statistics and what they mean for your business.
Brian K. Brown's insight:

More compelling data about why you need online video for your business!

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How to Get Your New YouTube One Channel Ranked in Search [Creator's Tip #85]

How to Get Your New YouTube One Channel Ranked in Search [Creator's Tip #85] | Online video for small businesses | Scoop.it
Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind.
Brian K. Brown's insight:

Great video here for ReelSeo about about getting your Youtube channel ranked for search.

 

Check out the video here!

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57% Of Online Consumers Have Confidence In Product Videos [Report]

57% Of Online Consumers Have Confidence In Product Videos [Report] | Online video for small businesses | Scoop.it
A new study confirms that there is an increase in the amount of consumers who feel more confident in buying a product after watching a video before purchase.
Brian K. Brown's insight:

More great news about creating videos for your business.  

 

Read the entire article here.

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The Rise of Video Continues as Business Marketing Tool « iMediaConnection Blog

The Rise of Video Continues as Business Marketing Tool « iMediaConnection Blog | Online video for small businesses | Scoop.it
Brian K. Brown's insight:

Now, businesses and entrepreneurs have access to create and produce quality videos in-house at low cost.  As well, consumers have adapted to and are comfortable viewing low cost, self-produced videos.


Low cost videos self-produced videos can be very valuable in marketing efforts, and they can  ultimately drive increased sales.


Video is the fastest growing online digital content category


Video ranks very high in terms of Facebook user shares, comments, and Like's.


Possible business uses for custom, self-produced videos include creating a company overview, showcasing individual products or new features, introducing the staff team, or promoting a special sale or other event.

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Why You Shouldn’t Ignore Some Video Marketing Standards

Why You Shouldn’t Ignore Some Video Marketing Standards | Online video for small businesses | Scoop.it
Bear in mind that while I do encourage you to be as creative as you can get with your marketing ideas, I also strongly urge you all to follow the guidelines set by our online rule-setters, mainly the search engines and what they consider to be...
Brian K. Brown's insight:

Shorter videos (30 seconds) received more completed views than longer videos

Be consistent with your messaging

What are your goals for video marketing?   

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How and Why Women Watch Online Video [Report]

How and Why Women Watch Online Video [Report] | Online video for small businesses | Scoop.it
We're ReelSEO so you know how we feel about online video and we know we're not alone as over 456.6M videos were watched in 2012. But who is watching?
Brian K. Brown's insight:

Here's some great data about online video, especially if you're target audience is women.

 

70% of women surveyed own a smartphone, but only 15% of those aged 34+ actually use it to watch video.

YouTube is the preferred channel to consume video.

Fashion/How to vidoes are very popular.

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5 Ways To Use Pinterest For Effective Video Marketing

5 Ways To Use Pinterest For Effective Video Marketing | Online video for small businesses | Scoop.it
Pinterest is now the fourth largest source of traffic after Google, direct traffic and the ubiquitous Facebook and is continuing to grow exponentially.
Brian K. Brown's insight:

Use Pinterest for video marketing!

 

Pinterest is the 4th largest source of traffic

Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined.

Add an engaging description with some keywords

Consider posting video content that others will want to share 

 

 

Read the entire article here.

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FrameBlast Offers Mobile Video App With Real Editing Capabilities - Small Business Trends

FrameBlast Offers Mobile Video App With Real Editing Capabilities - Small Business Trends | Online video for small businesses | Scoop.it
Brian K. Brown's insight:

More great news for small businesses considering video!

 

Here's a new free app that allows video recording, editing, and sharing with social networks.  FrameBlast  (currently only available on iOS)

 

This app will provide businesses with greater access to targeted customers while saving time and money.

 

Read the entire article here.

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17 Hot Industries to Watch in 2013

17 Hot Industries to Watch in 2013 | Online video for small businesses | Scoop.it
From NFC to healthcare to the ever-expanding peer-to-peer marketplace, members of the Young Entrepreneur Council dish the hot industries for 2013.
Brian K. Brown's insight:

Online video is listed as one of the "hot" industries to watch in 2013.

 

Read this short article for more "hot" industries to watch for in 2013.

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3 digital marketing predictions for 2013 - iMediaConnection.com

3 digital marketing predictions for 2013 - iMediaConnection.com | Online video for small businesses | Scoop.it
Brian K. Brown's insight:

Great article here about 3 digital marketing predictions for 2013.  It should be no surprise that online video made the list.  

 

Online video is the #1 area where most marketers plan to increse investments

Online video is the 6th most popular content marketing strategy

Online video marketing will continue to rise in 2013

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How to Build Your Brand with Video Social Media « iMediaConnection Blog

How to Build Your Brand with Video Social Media « iMediaConnection Blog | Online video for small businesses | Scoop.it
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5 Tools Online Video Marketers Can Use for Best ROI

5 Tools Online Video Marketers Can Use for Best ROI | Online video for small businesses | Scoop.it
Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we'll take you through some of the most innovative services for displaying and sharing your videos online.
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How to Make Money on YouTube Without Going Viral - Maximize Social Media

How to Make Money on YouTube Without Going Viral - Maximize Social Media | Online video for small businesses | Scoop.it
True or False - to make money on YouTube, it's necessary for a video to go viral. Answer - False.
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Three Reasons to Embrace Video Storytelling

Three Reasons to Embrace Video Storytelling | Online video for small businesses | Scoop.it
See how developing your storytelling skills as a video producer can help you create more compelling videos and make you a greater value to your clients.
Brian K. Brown's insight:

Storytelling videos are what's hot these days!  Check out the entire article here.

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For YouTube Vs. Yahoo, It's Game On

For YouTube Vs. Yahoo, It's Game On | Online video for small businesses | Scoop.it
We all knew it was coming. It simply didn't make sense that all of the web's video would be housed at a single site, or within a single company.
Brian K. Brown's insight:

More exciting news and data about using video for your business!

 

Read the entire article here!

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#004: Proven Video Marketing Strategies for Any Marketing Budget: Interview with James Wedmore — Amy Porterfield

#004: Proven Video Marketing Strategies for Any Marketing Budget: Interview with James Wedmore — Amy Porterfield | Online video for small businesses | Scoop.it
Brian K. Brown's insight:

Amy Porterfield interviews James Wedmore about the power of online video.

 

If you're still on the fence about online video---you must take a listen to this podcast!!

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How Long Should a Video Be? Long Enough to Reach a Point

How Long Should a Video Be? Long Enough to Reach a Point | Online video for small businesses | Scoop.it
How long should a video be? Well, that reminds me of a story. Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success wit
Brian K. Brown's insight:

This seems to a common question these days.  Read the entire article here..

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Mobile video goes social, opening up new opportunities for marketers - Mobile Marketer - Video

Mobile video goes social, opening up new opportunities for marketers - Mobile Marketer - Video | Online video for small businesses | Scoop.it
With the recent launch of Vine and similar video recording features for Facebook’s iOS application, social sharing of mobile video content is on the rise. However, are marketers prepared to take advantage of this latest trend?
Brian K. Brown's insight:

More great news about using video in your marketing!

 

Global consumer video traffic is expected to double by 2016

Mobile video is expected to account for 66% of global mobile traffic by 2017

Some new video startups to take a look at :  Vine and Keek

 

Read the entire article here.

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Content Strategy Trends to Watch in 2013: Video Everywhere « iMediaConnection Blog

Content Strategy Trends to Watch in 2013: Video Everywhere « iMediaConnection Blog | Online video for small businesses | Scoop.it
Brian K. Brown's insight:

Video is considered a content strategy trend to watch for 2013.

 

Here's why:

 

Improvements and ease of use with online video

Decrease costs

New technologies allow for easier creation

Online video boosts sales by 10%

 

Read the entire article!

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A fresh approach to video advertising - iMediaConnection.com

A fresh approach to video advertising - iMediaConnection.com | Online video for small businesses | Scoop.it
Brian K. Brown's insight:

Great interview here with StyleHaul, which has 35 Million subscribers on YouTube.

 

DIY (do it yourself) & the "how to" videos are exploding

Video creates an emotional connection

Hyper engaged audiences share videos with others

40% of StyleHauls content is being consumed on mobile devices

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What the Heck is an 'Explainer Video'? | Adelie Studios: Animated Marketing Videos and Tutorial Animations

What the Heck is an 'Explainer Video'? | Adelie Studios: Animated Marketing Videos and Tutorial Animations | Online video for small businesses | Scoop.it
Maybe while searching the internet (perhaps how you found this post) you've come across the term explainer video and wondered what the heck is that?
Brian K. Brown's insight:

Here's a great article about "Explainer videos" and how they can benefit  businesses.

 

Viewers of videos with audio & visuals are far more likely to remember the material than reading plain text 

 

Explainer videos increase conversions.  52% said watching a video made them more confident in their purchasing decision

 

Explainer videos make sure your message is consistently conveyed

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Orbitz marries video and commerce to drive mobile bookings - Content - Mobile Commerce Daily

Orbitz marries video and commerce to drive mobile bookings - Content - Mobile Commerce Daily | Online video for small businesses | Scoop.it
Brian K. Brown's insight:

Great article here about how the travel site Orbitz uses online video to drive sales.

 

Check out these statistics--74% of affluent travelers and 45% of leisure travelers are interested in booking a trip after watching a video.

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