Online Video Advertising
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Trends in the Online Video Ecosystem
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How to Succeed at Viral Video Now: Distribution and Patience | Special: Advertising Week - Advertising Age

How to Succeed at Viral Video Now: Distribution and Patience | Special: Advertising Week - Advertising Age | Online Video Advertising | Scoop.it

Building a successful video virus requires more than clever creative, panelists said during an Advertising Week talk on Thursday entitled "The Viral Business: How Brands Can Create Online Video Hit Machines."

 

Buying a TV spot delivers a big crowd of consumers all at once, for example, but audiences for web video take time to accumulate as pass-along and social media build. So patience is often a necessary virtue in planning and gauging branded video endeavors, said George Smith, senior manager-social activation strategy and execution for PepsiCo. The company's first video with the humor site Funny or Die to promote Pepsi Max in Australia and the U.K. generated fewer than 100,000 views, but the audience had doubled by the 10th video, he said...


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Are Web Series The Future of Branded Video Entertainment?

Are Web Series The Future of Branded Video Entertainment? | Online Video Advertising | Scoop.it
An interview with Chase Norlin about Placevine Studios, a project from Alphabird showcasing reviews of web series, YouTube channels, & branded entertainment.

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People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops - TechCrunch

People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops - TechCrunch | Online Video Advertising | Scoop.it
AllFacebookPeople Now Watch Videos Nearly 30 Percent Longer On Tablets Than DesktopsTechCrunchYou can reach him at rip[at]techcrunch[dot]com → Learn More It may come as no surprise, but Americans are watching more and more online video.
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Watch The Top 9 YouTube Videos Of The Week

Watch The Top 9 YouTube Videos Of The Week | Online Video Advertising | Scoop.it
Once again, we're bringing you the week's most-watched videos, hot off the charts via YouTube Trends, a feature launched by YouTube that aggregates the site's video stats and draws upon "the wisdom of top curators across ...
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The essence of a viral video

The essence of a viral video | Online Video Advertising | Scoop.it
I thought that it would be worth digging a little deeper to try and gain an understanding of what makes a video go viral. (What aspects effect some web videos to go viral and how is it other great videos do not go viral?
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The Emergence of Branded Web Video: Brands Embracing a New Medium

With consumers spending time online, many big brands are reaching them online through the development of original Web series and exclusive online program sponsorships.


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Fuugo Video Is An All-In-One Online Video Aggregator For Android

Fuugo Video Is An All-In-One Online Video Aggregator For Android | Online Video Advertising | Scoop.it
Fuugo Video is a cross-platform video aggregation app for Android and iOS that gathers videos from multiple online video streaming services and presents.
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Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising

Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising | Online Video Advertising | Scoop.it
We have long discussed the possibility that TV ad dollars will eventually shift to more interactive and engaging online video advertising and it seems that (Hmmm...*nyimak RT @gerryleonugroho: Majority of Agencies Plan to Shift Ad Dollars from TV ...
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The Most Viral Videos Of 2011 (So Far)

The Most Viral Videos Of 2011 (So Far) | Online Video Advertising | Scoop.it
The Most Viral Videos Of 2011 (So Far): Here's a collection of some of the most viral videos of 2011 so far. For more visit the sourc...
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Charter Creating Online Video Directory Of Content From Hulu, Netflix, & Amazon

Charter Creating Online Video Directory Of Content From Hulu, Netflix, & Amazon | Online Video Advertising | Scoop.it
Charter is offering its customers a unique video discovery service - an online video directory of movie and television content from Hulu, Netflix, Amazon, and more.
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