Analytics for Online Travel - Hospitality
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How XML is Used in Hotel Distribution - YouTube

Learn how hotel searches and bookings are translated across the online distribution channels by the powerful XML standard. Triometric are experts in encoding...
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OTAs, more than a distribution channel for hotels?

OTAs, more than a distribution channel for hotels? | Analytics for Online Travel - Hospitality | Scoop.it

A new (FREE) white paper by PhoCusWright, and sponsored by Expedia, paints the role of OTAs as a significant and effective marketing and distribution channel for hotels. Online travel agencies (OTAs) have been both coveted and criticized since they rose to prominence in the early 2000s. Representing 13% of global travel gross bookings and growing at 12% annually, OTAs play a pivotal and expanding role in the travel distribution landscape.

Triometric's insight:

Great 20-page report with charts and insights on what OTAs can offer hotels today. Sponsored by an OTA so very much seen through OTA Lens - but with some valid observations. Out of 3 concluding recommendations: #2 = Hoteliers should use an anaytical approach to evaluate the ROI for both participation in distribution channels and marketing activities. We can help with that using XML based business intelligence.

 

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How To Use Your Hotel Data to Drive Growth Tim Peter & Associates

How To Use Your Hotel Data to Drive Growth Tim Peter & Associates | Analytics for Online Travel - Hospitality | Scoop.it
Assign someone within your marketing, distribution, or e-commerce group to coordinate your team’s efforts and align data collection, analysis, and reporting best practices and lessons learned across your organization. And make sure they have support among your executive team, too. Focus on long-term opportunities, while helping your team find short-term wins to apply better business intelligence in marketing, revenue management, and operations.
Triometric's insight:

Insights in how data (and being able to understand what that data is telling you) is crucial in unraveling the Hotel/OTA commercial relationships.

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3 Trends Shaping The Online Travel Market - Digital Trip

3 Trends Shaping The Online Travel Market - Digital Trip | Analytics for Online Travel - Hospitality | Scoop.it
3 Trends Shaping The Online Travel Market Today's travellers are looking for a more personalised, seamless mobile experience and many also demand..
Triometric's insight:

Making sure 1) the traveller has nowhere else to go, 2) optimises search strategy and 3) works collaboratively with Partners. 

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How using search intelligence and hotel data improve booking behaviour?

How using search intelligence and hotel data improve booking behaviour? | Analytics for Online Travel - Hospitality | Scoop.it

How travel intermediaries can use web analytics to analyse the data they are already processing on a daily basis and combine with hotel codes and description from providers such as TTI and GIATA..

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Interview: Expedia's CEO on the Transformation of Travel Booking

Interview: Expedia's CEO on the Transformation of Travel Booking | Analytics for Online Travel - Hospitality | Scoop.it
Expedia plans on undertaking the complex task of shopping for travelers while they sit back, and inform them when their travel preferences are ready.
Triometric's insight:

Expedia CEO Dara Khosrowshahi talking to Skift about leading the trend in moving from a single device pull information model to a multi-device push model. Expedia's new Scratchpad where you can save your searches is starting it off.

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Metasearch – Threat or Opportunity for Travel Suppliers? - Triometric

Metasearch – Threat or Opportunity for Travel Suppliers? - Triometric | Analytics for Online Travel - Hospitality | Scoop.it
Delivering XML business intelligence to help online travel companies optimise distribution performance and improve revenues.
Triometric's insight:

Metasearch popularity is growing and is the game changer for Hoteliers to regain control of their distribution pricing.

Hotels need to be visible where consumers go to buy. By combining marketing campaigns with real-time hotel inventory and pricing, hoteliers can meet travellers’ demand for instant, precise and concise information, as well as respond instantaneously to changing market conditions and competition.

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Panelists: Industry needs revenue leaders

Panelists: Industry needs revenue leaders | Analytics for Online Travel - Hospitality | Scoop.it
The hotel industry needs revenue managers who are willing to step away from the pack and do the job in their own way, panelists said during the Hotel Data Conference.
Triometric's insight:

Pace of booking, Revenue per available room (RevPar) and Gross Domestic Product -- are the three metrics that matter to Hoteliers according to HDC Panelists in Nashville.

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Mimicking the airlines, hotels get fee-happy - Wall Street Journal

Mimicking the airlines, hotels get fee-happy - Wall Street Journal | Analytics for Online Travel - Hospitality | Scoop.it
Mimicking the airlines, hotels get fee-happy Wall Street Journal This year, hotels will take in a record $2.25 billion in revenue from such add-ons, 6 percent more than in 2013 and nearly double that of a decade ago, according to a new study...
Triometric's insight:

Hotels are learning from airlines about how ancillaries can lift profits -- but this may be counter intuitive to promoting customer service and good will -- so important in the age of 'customer reviews'. The battle over free WIFI is already an example of dissatisfaction reaping negative comments.

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Three Things You Should Know About Channel Management ...

Three Things You Should Know About Channel Management ... | Analytics for Online Travel - Hospitality | Scoop.it
Our Sceptre Revenue Management team, led by Will Loughran, feels it is critical to pull through channel management as a vibrant part of your weekly strategy meetings. You must use all resources at your finger tips from your ...
Triometric's insight:

This article, outlines three things hoteliers should know about channel management:
1) Know the Facts;
2) Get Connected; and
3) Monitor Costs.  
He covers how this can be applied to the GDSs and key  OTAs. 

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OpenTravel and HEDNA collaborate on Business Functionality Schema

OpenTravel and HEDNA collaborate on Business Functionality Schema | Analytics for Online Travel - Hospitality | Scoop.it

The Hotel Electronic Distribution Network Association (HEDNA) and the OpenTravel Alliance announced today that they have joined forces to streamline the electronic exchange of business information among multiple sectors of the travel industry.

November 14, 2014

Triometric's insight:

Great collaboration between two organisations -- to facilitate and improve the way information is exchanged between suppliers, distributors in the travel ecosystem. The next HEDNA conference takes place in January in Los Angeles.

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The Awesomeness of visualising XML Insights in a BI Dashboard

The Awesomeness of visualising XML Insights in a BI Dashboard | Analytics for Online Travel - Hospitality | Scoop.it
XML search and booking transactions in real-time can deliver a wealth of insights about the customer, the product itself or other partners in the supply chain.
Triometric's insight:

Seeing is believing’. People are instinctively better at processing information by visualising it. Helps them to understand complex notions. Through visualising data people get sense of ownership over it, and this empowers them to act on it.

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How two hotels groups are taking the data-driven road less traveled

With access to data and analytics tools that allow you to assess, process and make proactive decisions, revenue managers today are far more prepared. That’s a big shift for the hospitality industry.
Triometric's insight:

Great article highlighting the importance of real-time data (that you can trust) to make timely assessments about what action to take to keep revenue on track.

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How open booking impacts the hotel industry

How open booking impacts the hotel industry | Analytics for Online Travel - Hospitality | Scoop.it
Technology will continue to advance to better track off-channel bookings for hotels, and the industry will be able to leverage the information generated to work better with corporate clients.
Triometric's insight:

According to research  Carlson Wagonlit Travel, 40% of hotel bookings in NA are made outside the preferred booking channels for managed business travelers -- eg. the traveler goes direct. Its a given that travelers want to manage business bookings in the same way as leisure trips. The challenge for companies is to combine control of their travel programme with the choices end-users expect. 

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Evercore's Analysis of Google's Travel Plans in a Post-Atomic Era

Evercore's Analysis of Google's Travel Plans in a Post-Atomic Era | Analytics for Online Travel - Hospitality | Scoop.it
The sky is falling for online travel agencies and metasearch players because Google is debuting new ad products for hotels and wholesalers, Evercore states.
Triometric's insight:

Evecore, renowned for their Equity Research have studied Google's strategic travel plans alongside those of the other Big 3 operators (Priceline, Expedia and TripAdvisor) and presented an in-depth analysis of these pivotal players and their long-term ambitions, The clear message is Google's foray into the competitive travel space with disruptive technology is being expedited. Next generation booking giants are those with the power to streamline the booking path by combining 'booking assistance' with personal preference data. This worthy analysis is written by the Evercore team: Ken Sema, Andrew McNellis and Conor McDade and is made available through the SKIFT news portal.

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HRS study: Why hotel distribution costs matter to corporates - Tnooz

HRS study: Why hotel distribution costs matter to corporates - Tnooz | Analytics for Online Travel - Hospitality | Scoop.it
Corporate travel managers should be taking a closer look at the systems powering their travel programmes, says a new whitepaper from HRS.
Triometric's insight:

HRS’s argues that corporates can leverage incremental savings for themselves by helping hotels on their corporate programmes to select lower-cost channels. Supports the need for hotels to know what distribution is costing and how savings can be made.  XML analytics from Triometric can help here.

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Online Channels Continue to Lead Bookings in 2014

Online Channels Continue to Lead Bookings in 2014 | Analytics for Online Travel - Hospitality | Scoop.it

In the second quarter (Q2) 2014, online channels – which include Online Travel Agents
(OTAs), hotel websites (Brand.com) and global distribution systems (GDS) used by
travel agents – continued to grow in popularity among individual business and leisure
travelers, according to data from the TravelClick North American Distribution Review
(NADR; Third Quarter 2014). The TravelClick NADR aggregates hotel bookings by
channel for the transient segment (individual leisure and business travelers).

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Knowledge Center - HSMAI - Content

Knowledge Center - HSMAI - Content | Analytics for Online Travel - Hospitality | Scoop.it
Triometric's insight:

Some great analysis by Kalibri Labs and travel expert Fank Camacho showing the unsustainable rise of distribution costs and the need for astute management of distribution channels (that means knowing how they perform in relation to RoI for hoteliers.

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The curious case of online travel – OTA consolidation, Metasearch explosion – Is there consumer choice? - Triometric

The curious case of online travel – OTA consolidation, Metasearch explosion – Is there consumer choice? - Triometric | Analytics for Online Travel - Hospitality | Scoop.it
There is much media interest in the consolidation taking place in the competitive online travel industry. The spectacle of bigger companies gobbling up smaller companies to become even bigger, can deliver fascinating analysis and proof points.
Triometric's insight:
Question of Consumer Choice

Inspired by an original article featured in The Economist discussing today's scale of  OTA empires, this blog asks, does the consumer have a choice in players or platforms when choosing his 'best deal' since he doesn't recognise brand affiliations or marketing deals behind the sites he visits.

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GBTA 2014: Data analytics 'imperative' for travel programmes - Buying Business Travel

GBTA 2014: Data analytics 'imperative' for travel programmes - Buying Business Travel | Analytics for Online Travel - Hospitality | Scoop.it
GBTA 2014: Data analytics 'imperative' for travel programmes Buying Business Travel The panel explained this meant standardising terms – for example, when data comes from several sources, a particular hotel can be named in several different ways:...

Via Thomas Faltin
Triometric's insight:

Business travel is again on the rise. Knowing what is being searched for as well as what is fulfilled is part of the analytic need.

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Richard Stern's curator insight, August 4, 2014 9:04 AM

Big Data is being used to analyze all types of spending including travel spending. If you work with a travel management company they can help you to analyze your own company data to make better decisions.